Free, downloadable marketing resources for your Chicago business 


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How to Measure Radio Effectiveness and Achieve Advertising Success

How To Measure Radio Effectiveness and Achieve Advertising Success

The key to experiencing exceptional results is measuring the effectiveness of your ads and making the right changes at the right time.


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SCORECARD: How to Rate and Evaluate Your Current Marketing Vendor

Use our scorecard to rate your marketing vendors so you can ensure that they are helping you attain your goals.


A Match Made in Marketing Heaven Digital and Radio

How to Use Radio and Digital Together

Follow this guide with 7 key points to integrate radio and digital into a cohesive marketing strategy so you can effectively use these two channels together in an integrated and proven way.


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How To Leverage Cause Marketing To Maximize Community Engagement

Through cause marketing, contribute to the wellbeing of your community while increasing the profitability of your company. 


How to Market to Multiple Generations

How To Market To Multiple Generations- Proven Tips To Guide Your Marketing Strategy

Marketing to multiple generations can be tricky but it is necessary to improve your marketing strategy. Check out these tips on how to do it with ease.


The Secret Media Mix eBook

The Secret Media Mix for Recruitment Your Competitors Hope You Don’t Find Out!

Increase the effectiveness of your recruitment efforts by taking an integrated approach that blends radio with digital tools.


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The Three Most Effective Ways to Leverage Local Influencers to Increase Sales

How can businesses use influencer marketing effectively? For local businesses, there are three key ways to tap the potential of local influencers. 


The New Consumer Journey Using OTT and Radio

The New Consumer Journey: Using OTT and Radio

This informative guide tells you everything you need to know about the emerging channel and how the rise of OTT advertising works with what you are already doing.



The Ultimate Guide to Marketing & Advertising Terms

40 of the most relevant and important terms to know today, covering marketing, radio, and digital advertising terminology with definitions for your role as a marketer or business owner.



How NOT to Approach Your Radio Advertising Creative

A glance at six radio advertising creative mistakes to avoid.



How To Effectively Use Radio For Lead Generation

A glance at how to use radio and digital together for lead generation.



The Business Guide to Marketing Creative for Optimal Results

Don't overlook the impact of strong creative—follow this guide to avoid common mistakes and improve your marketing results.


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10 Facebook Best Practices for Businesses

Use one of the most effective social media platforms for your business the right way with these must-know best practices.


Before The Campaign Ebook

Before the Campaign: 5 Ways to Prepare Your Business for Your Marketing

Don't overlook the importance of preparing your business for your marketing—follow this guide with 5 quick tips to help get prepared for your next marketing campaign and improve your marketing results.


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Small Business Guide to Building an Effective Marketing Strategy

Follow the five-step Marketing Strategy Model to make your advertising more successful and profitable. 


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10 Digital Resources Every Small Business Needs to Know About

The most powerful, tried and true digital resources you should be using to grow your business, all in one list.