Learn how a three-tier marketing plan featuring Melissa from The MIX Morning Show helped Susan G. Komen exceed donation goals at its Mother's Day Race for the Cure.

 

Susan G. Komen case study coverThe goals: 

  • Stand out amidst other Mother's Day cause-related events
  • Secure 5,000-6,000 registered racers
  • Raise $500,000 in day-of event donations

The solution:

  • Radio spots on The MIX
  • Display advertising
  • Live reads and on-site support from Melissa McGurren of The MIX Morning Show

The results:

  • Hit attendance target
  • Exceeded donation goals ($500,000+)


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