Learn how a three-tier marketing plan featuring Melissa from The MIX Morning Show helped Susan G. Komen exceed donation goals at its Mother's Day Race for the Cure.
The goals:
- Stand out amidst other Mother's Day cause-related events
- Secure 5,000-6,000 registered racers
- Raise $500,000 in day-of event donations
The solution:
- Radio spots on The MIX
- Display advertising
- Live reads and on-site support from Melissa McGurren of The MIX Morning Show
The results:
- Hit attendance target
- Exceeded donation goals ($500,000+)
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