To build brand awareness means to familiarize your target audience with the different elements that make up your company. It helps your target audience instantly recognize your logo, tagline, products, services or other aspects of your business upon hearing or seeing a certain brand element. When consumers can recall your brand, they are more likely to choose your products and services whenever a need for great solutions arises. You must promote your brand through purpose-built campaigns to raise awareness, however, as it does not always occur organically.With the right approach, you can run effective ad campaigns that boost brand awareness across multiple mediums. To achieve the best results, you must understand the importance of building awareness of your brand and how it works.
Brand Awareness Comprises Many Elements
Your brand is made up of different parts that instantly remind people of your company and its products and services. These elements include:
- Company name
- Social media accounts
- Other marketing assets
When launching brand awareness campaigns, the alignment of your brand elements helps present your company as a cohesive entity and helps you stand out from the competition. It also ensures that both your online and offline presence are consistent and instantly recognizable.
Branding Takes Time
Achieving success with brand awareness campaigns takes a considerable amount of time and commitment. This is because it requires consistency to become recognizable to consumers. In fact, it can take up to six months to start seeing measurable results from branding campaigns.
This is important for marketers to understand, as it’s easy to become frustrated and abandon your plan before it takes off. Switching channels or changing your strategy prematurely can cause you to lose the progress you’ve made. For this reason, patience is key when building brand awareness.
High Reach Mediums are Ideal for Brand Awareness
Certain mediums, like radio and social media, are great for building awareness of your brand. These channels have high reach, great targeting capabilities, access to social influencers and other key benefits. They’re also designed to maximize frequency, which is critical to increasing brand awareness.
Understanding the most ideal channels to run your brand awareness campaigns helps you allocate your marketing budget to the right platforms, saving you valuable time and resources. It can also help you achieve optimal results and maximize your ROI due to improved campaign efficiency and productivity.
Creating Brand Awareness Campaigns That Really Work
Brand awareness is critical for every business, and understanding how it works can help you build campaigns that will keep your company top of mind with target consumers. Take these factors into consideration when launching your next campaign to ensure it’s successful and achieves the desired result - increased awareness.