Before you can launch a successful marketing program, a few core elements must first be present. Your business must have clear goals, defined success markers to reach those goals, open communication between departments and employees, a way to track ROI, and finally — the focus of today’s post — a professional website.Read More
As a business, having a company website is a must, but you probably already know that. It’s hard to stand out amidst the competition or contend with market forces like Amazon if you don’t.
But simply having a website isn’t enough, even if you primarily use your site to generate leads rather than ecommerce. The question you need to ask is: Is your website mobile friendly?Read More
If you’re not getting the results you want or expect from your digital marketing, it’s time to get down to the root of the problem and figure out what’s working, what needs to change, and why.
We’ve talked about marketing mistakes previously on our blog. Now we’re honing in specifically on digital, sharing some common digital marketing don’ts to watch out for.Read More
There’s a well-known saying that rings true for everyone, but marketers in particular: “You never get a second chance to make a first impression.”
It’s a sentiment that also applies to your website. If a prospective customer visits your site and finds it confusing, misleading, unhelpful, or visually unattractive, there’s a good chance they won’t come back for a second look.
In this post, we discuss five traits of a successful business website—one that not only looks good, but offers a great user experience, serves up value, and positions your brand in a positive light.Read More
In a December 2016 press release, Capital One published a small business study tracking indicators of growth for 2017. Only 56% of small business owners reported that they have a company website. That means that nearly half of small businesses are missing out on a significant tool for generating leads and growing sales.
In fact, market research firm Clutch noted in a recent article that many customers rely solely on web research to help them find a business, adding that a company’s website “can be one of the most reliable lead-generators available.”Read More