February 6, 2018 at 3:00 PM

6 Reasons Video Marketing is Red Hot (and Tips to Get Started)

There’s no question about it: Video is taking over. It’s predicted that video will represent over 80% of all internet traffic by 2019, and over 85% of traffic in the U.S. Video can be a powerful tool for businesses across industries—to grow awareness and share brand stories, educate and explain, and drive action. But many businesses are still testing the waters when it comes to integrating video into their marketing strategy.

Here are six big, research-supported reasons to put video front and center in 2018:

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December 22, 2017 at 2:15 PM

Video Marketing Ideas and Tips for the Automotive Industry

The early days of YouTube are long gone, and today’s marketers know video can be a powerful tool. When people are planning big purchases—like a new car—they’re doing their research online, and increasingly searching for videos. In fact, video’s domination is projected to continue into the foreseeable future, accounting for 82% of all consumer internet traffic by 2021.

Looking for ways to not just hop on the bandwagon but make video work for your Chicago dealership or auto shop? In this post, we’ll take a look at video marketing ideas specifically for the automotive industry, as well as some quick tips for producing effective videos.

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August 17, 2017 at 9:00 AM

More Brands Should Use Video! (But Avoid these 5 Video Marketing Mistakes)

Since the advent of TV advertising, video has been a powerful marketing tool. This has accelerated in the digital age where consumers now carry video in the palm of their hand, and by 2021, video traffic is predicted to make up 82% of all consumer internet traffic.

There’s a significant opportunity for marketers and business owners to leverage video, and we don’t just mean traditional TV ads.

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