January 30, 2018 at 1:15 PM

6 Social Media Tips for Chicago Home Remodelers

For Chicago home improvement companies, connecting with homeowners and building trust in your brand is key. One perfect tool to do that is social media. Social opens the door to reach and interact with consumers in a way traditional marketing alone can’t match.

In this post, we’ll share our top tips and ideas for Chicago home remodelers to put social media to work to showcase your expertise and team, inspire homeowners, and develop a community of followers.

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January 26, 2018 at 12:15 PM

How Chicago Auto Dealers and Repair Shops Can Win More Customers with Social

Social media can be a powerful tool for almost any business, and auto repair shops are no exception. Your social media presence provides you with the ability to reach your target audience and engage with them in a way that builds trust and relationships, which is critical in the auto industry. It’s also a good way to encourage new customers to take action—like visiting your dealership to take a test drive.

However, as with any marketing tool, winning customers with social media requires a solid strategy. In this post, we’ll discuss social media tips for auto repair shops to reach new customers and increase sales.

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January 12, 2018 at 12:15 PM

Social Media and Radio Advertising: Take Advantage of this Perfect Pair

There’s a lot of focus these days on digital marketing—and for good reason. Digital marketing allows consumers to find the information they need from the convenience of their smartphone or computer, giving them access when and where they want it. Having marketing that is accessible this close to the point of purchase is why radio continues to be a leading medium for businesses of all types, and when paired with digital tactics—especially social media—the results can be greatly boosted.

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December 5, 2017 at 12:10 PM

Social Media Marketing Do's and Don'ts for the Furniture Industry

If you’re in the furniture or mattress business, you can’t deny that social media is a go-to tool for your customers. They may not be on Facebook, Instagram, or other social platforms to buy right then, but they are taking time on social to do research, check out reviews, get inspired, and explore local shopping options.

Even though social media is a marketing tool worth investigating, not every furniture business' social media venture has been a successful one. That's why we've put together a quick list of do's and don'ts for the furniture industry. Make sure you're following the Do's, steer clear of the Don'ts, and if you're just getting started, click here for a business owner's social media marketing checklist.

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September 21, 2017 at 9:00 AM

5 Fall Marketing Ideas for Chicago Restaurant Owners

For many people, fall is their favorite time of the year. The fall means back-to-school routines, the excitement of football, and pumpkin-spice everything. For some types of restaurants, fall might mark the beginning of a slow season. Even if you’ve planned for and expect times when business tends to drop off, it’s important to continue your marketing throughout the year.

With fall upon us, we’ve put together some marketing ideas for Chicago restaurant owners to keep their business top of mind as the leaves change colors and sweater weather returns.

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September 19, 2017 at 9:00 AM

10 Digital Marketing Don'ts

If you’re not getting the results you want or expect from your digital marketing, it’s time to get down to the root of the problem and figure out what’s working, what needs to change, and why.

We’ve talked about marketing mistakes previously on our blog. Now we’re honing in specifically on digital, sharing some common digital marketing don’ts to watch out for.

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August 3, 2017 at 9:00 AM

The Social Media Marketing Checklist for Small Business Owners

Most small business owners understand the importance of social media marketing for building brand awareness and engaging with customers. What you may not know is how important it is to make your social media strategy an integrated part of your overall marketing strategy, with goals that are measurable and achievable and a commitment to consistency.  

In this post, we’ve put together a social media marketing checklist to help guide small business owners in developing a social media management plan. Follow the steps to get started or, if you’re already set up on social media, keep them in mind as you revisit and refine your plan.

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May 24, 2017 at 8:00 AM

Social Media and Radio: How to Take Advantage of this Perfect Pair

There’s a lot of focus these days on digital marketing—and for good reason. Digital marketing allows consumers to find the information they need from the convenience of their smartphone or computer, giving them access when and where they want it. Having marketing that is accessible this close to the point of purchase is why radio continues to be a leading medium for businesses of all types, and when paired with digital tactics—especially social media—the results can be greatly boosted.

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