2 minute read
November 27, 2018 at 11:55 AM

Radio: The Original Social Influencer

The term social influencer has gained traction within the last few years, with searches for “influencer marketing” on Google increasing 325% throughout 2017. Why is this happening? Consumers trust social influencers, and they deliver authentic communication and offer additional ways for brands to reach their target audience.

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3 minute read
October 23, 2018 at 11:00 AM

Turbo Charge Your Holiday Marketing with These Easy Social Media Tactics

Social media has quickly become a key player in the buyer’s journey. It is estimated that 77% of the population in the United States alone has a social media profile, which means it’s very likely that your customers are on at least one platform.

And when it comes to holiday marketing, social media can have a significant impact on your sales. In fact, according to a recent SproutSocial survey, more than half of all Millennials (58.9%), Gen Xers (50.4%) and Baby Boomers (55%) follow brands on social media before making a purchase. And the same survey revealed that, across generations, 62% of people are likely or somewhat likely to buy from a brand they follow on social media.

Social media works – when it’s done right. These 7 simple social media tactics will help you increase your marketing strength and boost sales during the holiday season.

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5 minute read
August 23, 2018 at 11:01 AM

How to Know if Social Media is Moving the Needle

Social media is a major marketing tool for businesses, and these days, thousands (if not millions) of marketers can attest to its benefits. However, CFOs and CEOs often have a hard time committing funds to support these efforts. And according to data from MDG Advertising, 44% of businesses have trouble accurately measuring social media ROI.

One of the key reasons behind this is the difficulty of tying social media metrics - like engagement and traffic - to metrics such as new customers, new prospects and sales growth. Here are several ways you can utilize hard data points to prove that your social media marketing is truly moving the needle within your business and delivering the results that you need.

Defining Success for Your Brand

As you're creating a social media strategy, it's important that you first determine what you're trying to accomplish. Are you trying to introduce a new product line to your current customers? Find new customers for your retail business? Grow awareness of your brand in your community?

These are all valid and worthy goals, but each requires measuring a different metric for success. Not every business will need to track each of the metrics below, but a subset of them will help determine whether or not your social media marketing is a justifiable way to spend marketing dollars.

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5 minute read
March 28, 2018 at 12:00 PM

How and Why to Connect with Social Influencers

Influencer marketing might seem like pie in the sky — after all, not every brand can get a big-name celebrity like Demi Lovato on board. However, there are ways for brands big and small to leverage the potential of influencer marketing. Social influencers represent a powerful way to reach target audiences with a voice they trust on a platform they use, and they don’t need to be A-list actresses or headlining musicians to drive real business results.

Today’s post explores why influencer marketing works and how to get started.

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5 minute read
January 30, 2018 at 1:15 PM

6 Social Media Tips for Chicago Home Remodelers

For Chicago home improvement companies, connecting with homeowners and building trust in your brand is key. One perfect tool to do that is social media. Social opens the door to reach and interact with consumers in a way traditional marketing alone can’t match.

In this post, we’ll share our top tips and ideas for Chicago home remodelers to put social media to work to showcase your expertise and team, inspire homeowners, and develop a community of followers.

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4 minute read
January 26, 2018 at 12:15 PM

How Chicago Auto Dealers and Repair Shops Can Win More Customers with Social

Social media can be a powerful tool for almost any business, and auto repair shops are no exception. Your social media presence provides you with the ability to reach your target audience and engage with them in a way that builds trust and relationships, which is critical in the auto industry. It’s also a good way to encourage new customers to take action—like visiting your dealership to take a test drive.

However, as with any marketing tool, winning customers with social media requires a solid strategy. In this post, we’ll discuss social media tips for auto repair shops to reach new customers and increase sales.

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3 minute read
January 12, 2018 at 12:15 PM

Social Media and Radio Advertising: Take Advantage of this Perfect Pair

There’s a lot of focus these days on digital marketing—and for good reason. Digital marketing allows consumers to find the information they need from the convenience of their smartphone or computer, giving them access when and where they want it. Having marketing that is accessible this close to the point of purchase is why radio continues to be a leading medium for businesses of all types, and when paired with digital tactics—especially social media—the results can be greatly boosted.

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2 minute read
December 5, 2017 at 12:10 PM

Social Media Marketing Do's and Don'ts for the Furniture Industry

If you’re in the furniture or mattress business, you can’t deny that social media is a go-to tool for your customers. They may not be on Facebook, Instagram, or other social platforms to buy right then, but they are taking time on social to do research, check out reviews, get inspired, and explore local shopping options.

Even though social media is a marketing tool worth investigating, not every furniture business' social media venture has been a successful one. That's why we've put together a quick list of do's and don'ts for the furniture industry. Make sure you're following the Do's, steer clear of the Don'ts, and if you're just getting started, click here for a business owner's social media marketing checklist.

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3 minute read
September 21, 2017 at 9:00 AM

5 Fall Marketing Ideas for Chicago Restaurant Owners

For many people, fall is their favorite time of the year. The fall means back-to-school routines, the excitement of football, and pumpkin-spice everything. For some types of restaurants, fall might mark the beginning of a slow season. Even if you’ve planned for and expect times when business tends to drop off, it’s important to continue your marketing throughout the year.

With fall upon us, we’ve put together some marketing ideas for Chicago restaurant owners to keep their business top of mind as the leaves change colors and sweater weather returns.

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5 minute read
September 19, 2017 at 9:00 AM

10 Digital Marketing Don'ts

If you’re not getting the results you want or expect from your digital marketing, it’s time to get down to the root of the problem and figure out what’s working, what needs to change, and why.

We’ve talked about marketing mistakes previously on our blog. Now we’re honing in specifically on digital, sharing some common digital marketing don’ts to watch out for.

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