3 minute read
December 3, 2019 at 9:00 AM

Top 5 Trends to Watch for in 2020

In 2019, digital marketing was the main focus of many marketers. Social media was on the rise, as was video marketing. Marketers who made the most out of these platforms saw the greatest success.

As you gear up for your 2020 marketing campaigns, you will want to take a look at top media trends, so you can choose the right areas to focus on. Here is a closer look at what marketers are expecting to see as the top trends for 2020, and how you can use them to grow your business.

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0 minute read
May 23, 2019 at 10:33 AM

2060 Digital's Social Media Platform Update

Breaking: In the world of social media marketing, keeping up with all the changing platforms is a job in itself. That’s where we come in. Read on to get caught up with what’s happening.

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3 minute read
April 16, 2019 at 9:00 AM

Top Influencer Marketing Trends for 2019

Inherently a hybrid of old and new marketing tools, influencer marketing is constantly evolving, with new trends and tactics continuously emerging. With such a wide set of applications, the practice continues to find appeal among various companies and organizations.

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2 minute read
April 4, 2019 at 10:20 AM

The Value of Social Influencers for Small Brands

From radio to social media, social influencers have become a major part of effective marketing programs. By adding social influencers to their marketing plan, most businesses achieve a return on investment of $6.50 for each dollar spent, according to a Tomoson study. The top performers in the study earned a rather impressive $20 on the dollar, showing the great potential of this top customer-acquisition channel.

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3 minute read
March 5, 2019 at 10:30 AM

How to Know If You're Using Social Media the Right Way

Are you looking for a marketing platform that is guaranteed to get your message seen? Then social media is a clear choice. There are over 3 billion people using social media, and marketers have noticed social media to be useful for increasing exposure (90%), increasing traffic (75%) and building a loyal fanbase (63%).

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2 minute read
December 27, 2018 at 10:44 AM

The Power of the Hashtag - Are You Using them Effectively on Instagram?

At their core, hashtags offer a quick and easy way to share thoughts and ideas across Instagram and other social media platforms. Instagram users can even utilize hashtags to follow certain topics in real-time as tagged posts appear on the platform.

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2 minute read
November 27, 2018 at 11:55 AM

Radio: The Original Social Influencer

The term social influencer has gained traction within the last few years, with searches for “influencer marketing” on Google increasing 325% throughout 2017. Why is this happening? Consumers trust social influencers, and they deliver authentic communication and offer additional ways for brands to reach their target audience.

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3 minute read
October 23, 2018 at 11:00 AM

Turbo Charge Your Holiday Marketing with These Easy Social Media Tactics

Social media has quickly become a key player in the buyer’s journey. It is estimated that 77% of the population in the United States alone has a social media profile, which means it’s very likely that your customers are on at least one platform.

And when it comes to holiday marketing, social media can have a significant impact on your sales. In fact, according to a recent SproutSocial survey, more than half of all Millennials (58.9%), Gen Xers (50.4%) and Baby Boomers (55%) follow brands on social media before making a purchase. And the same survey revealed that, across generations, 62% of people are likely or somewhat likely to buy from a brand they follow on social media.

Social media works – when it’s done right. These 7 simple social media tactics will help you increase your marketing strength and boost sales during the holiday season.

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5 minute read
August 23, 2018 at 11:01 AM

How to Know if Social Media is Moving the Needle

Social media is a major marketing tool for businesses, and these days, thousands (if not millions) of marketers can attest to its benefits. However, CFOs and CEOs often have a hard time committing funds to support these efforts. And according to data from MDG Advertising, 44% of businesses have trouble accurately measuring social media ROI.

One of the key reasons behind this is the difficulty of tying social media metrics - like engagement and traffic - to metrics such as new customers, new prospects and sales growth. Here are several ways you can utilize hard data points to prove that your social media marketing is truly moving the needle within your business and delivering the results that you need.

Defining Success for Your Brand

As you're creating a social media strategy, it's important that you first determine what you're trying to accomplish. Are you trying to introduce a new product line to your current customers? Find new customers for your retail business? Grow awareness of your brand in your community?

These are all valid and worthy goals, but each requires measuring a different metric for success. Not every business will need to track each of the metrics below, but a subset of them will help determine whether or not your social media marketing is a justifiable way to spend marketing dollars.

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5 minute read
March 28, 2018 at 12:00 PM

How and Why to Connect with Social Influencers

Influencer marketing might seem like pie in the sky — after all, not every brand can get a big-name celebrity like Demi Lovato on board. However, there are ways for brands big and small to leverage the potential of influencer marketing. Social influencers represent a powerful way to reach target audiences with a voice they trust on a platform they use, and they don’t need to be A-list actresses or headlining musicians to drive real business results.

Today’s post explores why influencer marketing works and how to get started.

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