4 minute read
July 7, 2017 at 9:00 AM

The Do's and Don'ts of Customer Service for Marketing ROI

Marketing can take your business only so far. The customer experience is an extension of your brand, and a fundamental element of customer experience is the customer service experience. Expectations for customer service are higher than ever, and it can make or break your marketing ROI. Consider these sobering statistics published by MarTech on the effects of poor customer service:

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