In the world of radio, and in other media for that matter, impressions are a key metric that marketers track when assessing an ad’s performance. Put in the simplest of terms, impressions are the number of people who hear your ad. Because marketers want to know how many listeners their ad will reach, impressions are often discussed when looking at the total cost of an ad.Read More
From radio to social media, social influencers have become a major part of effective marketing programs. By adding social influencers to their marketing plan, most businesses achieve a return on investment of $6.50 for each dollar spent, according to a Tomoson study. The top performers in the study earned a rather impressive $20 on the dollar, showing the great potential of this top customer-acquisition channel.Read More
2017 has given Chicago marketers and business owners alike plenty to be thankful for. With new tools and solutions designed to meet shifting consumer preferences and trends, marketing can now be more personal and more convenient than ever before—meaning it can be even more effective. In today’s post, we’ve collected five of the best reasons to give thanks this season.Read More
Wondering if radio can be effective for your small business? The answer is yes, it can. It’s working every day for businesses like yours, making a huge impact by building brand awareness and attracting new customers.
We’ve covered this topic before, but if you still need convincing, here are five more reasons to consider radio advertising for your small business.Read More
It’s one of those terms you hear all the time: brand awareness. It seems pretty straightforward at first, but what are we really talking about when we say “awareness?” And how do you measure it or translate it into something meaningful you can act on with your marketing strategy?
Brand awareness is characterized by consumers’ recognition of your company or product name, and it includes consumers’ thoughts about the quality of your products or services. It can also include awareness of your particular brand mission, a cause your brand is aligned with, or values your brand stands for.Read More
Chicago is known for many things. There’s Chicago-style pizza and hot dogs, for starters, and while you’re enjoying the food, you can listen to Chicago blues, jazz, or soul. Chicago’s sports fans are the most loyal anywhere, and there’s no mistaking Cloud Gate, better known as “The Bean” at Millennium Park.
Here’s one thing you might not know about Chicago. It’s one of the best places in the nation for small business!Read More
In a December 2016 press release, Capital One published a small business study tracking indicators of growth for 2017. Only 56% of small business owners reported that they have a company website. That means that nearly half of small businesses are missing out on a significant tool for generating leads and growing sales.
In fact, market research firm Clutch noted in a recent article that many customers rely solely on web research to help them find a business, adding that a company’s website “can be one of the most reliable lead-generators available.”Read More
If you’re a small business owner, it’s safe to assume that you’ve read or heard about SEO. It’s a term that’s difficult to avoid in the world of digital marketing. But what exactly is SEO?
Briefly, SEO stands for search engine optimization, and SEO efforts are all about boosting organic traffic to your website, or visitors coming from a search engine like Google or Bing. Where your website ranks in organic search results is vital for getting your business noticed.Read More
Most small business owners understand the importance of social media marketing for building brand awareness and engaging with customers. What you may not know is how important it is to make your social media strategy an integrated part of your overall marketing strategy, with goals that are measurable and achievable and a commitment to consistency.
In this post, we’ve put together a social media marketing checklist to help guide small business owners in developing a social media management plan. Follow the steps to get started or, if you’re already set up on social media, keep them in mind as you revisit and refine your plan.Read More
Today’s consumers are more connected than ever, and if there was a digital equivalent of a megaphone for word-of-mouth, it would be online review forums. Customers are going to leave reviews whether you ask them to or not, perhaps on your own website or more likely on social review sites like Yelp.
Unfortunately, negative reviews are common if not inevitable, depending on your industry. After all, no matter how solid your business model, high-quality your products, or exceptional your customer service experience, you can’t always please everyone.Read More