3 minute read
March 4, 2020 at 9:00 AM

How to be a part of the Smart Speaker Trend

The adoption of smart speaker technology is already set to outpace tablet adoption by the year 2021 and could skyrocket into an installation base of some 500 million units by 2023.

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4 minute read
September 18, 2017 at 9:00 AM

Successful Business Websites Have These 5 Things in Common

There’s a well-known saying that rings true for everyone, but marketers in particular: “You never get a second chance to make a first impression.”

It’s a sentiment that also applies to your website. If a prospective customer visits your site and finds it confusing, misleading, unhelpful, or visually unattractive, there’s a good chance they won’t come back for a second look.

In this post, we discuss five traits of a successful business website—one that not only looks good, but offers a great user experience, serves up value, and positions your brand in a positive light.

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3 minute read
August 10, 2017 at 9:00 AM

6 SEO Tips for Small Businesses

If you’re a small business owner, it’s safe to assume that you’ve read or heard about SEO. It’s a term that’s difficult to avoid in the world of digital marketing. But what exactly is SEO?

Briefly, SEO stands for search engine optimization, and SEO efforts are all about boosting organic traffic to your website, or visitors coming from a search engine like Google or Bing. Where your website ranks in organic search results is vital for getting your business noticed.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 


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