2 minute read
November 25, 2019 at 9:00 AM

Planning for Success in the New Year

When spending money on advertising, you want to know if your tactics are effective, right? After all, the main priority is getting results. As you look ahead to 2020, having a strong foundation is key before investing any additional funds. Once you’re confident you have the right concepts and tactics in place, it’s time to integrate your strategy. Using the power of radio, you can improve the effectiveness of your digital marketing plan. Here are a few tips:

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2 minute read
October 29, 2019 at 9:00 AM

5 Steps to Creating Radio Creative

Radio advertising is a highly effective way to get your message out there and in front of a target audience, but many business owners find themselves at a loss as to how to write a radio ad. If you're struggling with figuring out how to take your idea and transform it into the perfect radio creative, the process is not as hard as you might think. Here are some steps to take to tackle this task effectively.

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2 minute read
October 23, 2019 at 9:00 AM

8 Reasons Radio Advertising Works

Although it is a digital world, radio advertising is still prevalent as one of the most effective ways to promote your business. Below are eight specific ways radio still works and how it will help your business grow and see results.

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2 minute read
September 25, 2019 at 10:00 AM

What to Look For in a Marketing Partner/Vendor

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2 minute read
September 12, 2019 at 10:00 AM

Generational Marketing: 4 Simple Tips to Market to Multiple Generations

Each generation has a unique way to understand and react to marketing information. The strategies used to reach one generation will be different than the strategies for another, which is why generational marketing is so important. Here is a closer look at what generational marketing is, and four specific tips you can use to be more successful when marketing to multiple generations.

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2 minute read
September 5, 2019 at 10:00 AM

5 Essential Questions to Ask Your Marketing Vendor

In positioning your brand as a leader in the industry, you have to work with a marketing vendor who you fully trust. You must put your brand presence and message in their hands, after all, to achieve all your goals. Luckily, there is a way to pinpoint trustworthy and effective vendors before partnering up. You just have to ask them these five essential questions for marketing vendors to find the best teams.

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4 minute read
August 20, 2019 at 8:41 AM

10 Ways to Screw Up Your Radio Advertising

Radio advertising is an effective way to reach a local audience, and with exceptional targeting. However, like any advertising method, radio advertising is prone to mistakes that can hurt the effectiveness of a campaign. If you want a successful marketing campaign, you will need to take measures to avoid these common radio advertising mistakes. Here is a closer look at what you shouldn’t do in your advertising efforts.

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2 minute read
July 24, 2019 at 1:24 PM

Should You Divorce Your Current Marketing Plan?

When it comes to promoting your business, it can be easy to become preoccupied with the various marketing techniques and platforms available. However, this can cause you to lose sight of the overall plan and how well it’s performing. 

Are your marketing goals still relevant and appropriate? 

Are you leveraging the right tactics and are they effective?

It’s important to review your marketing strategy regularly to avoid wasted budget and missed opportunities. Here are 4 important signs that it is time to update or change your current marketing strategy.

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3 minute read
July 16, 2019 at 12:34 PM

Radio vs. Streaming Services—What Advertisers Should Know

Spotify, Pandora and other music streaming services have quickly risen in popularity — but, despite the hype, they have not eclipsed the power of AM/FM radio. The AM/FM radio landscape remains strong, with reach of 227 Million or 90% of adults.  This is particularly favorable for advertisers, as loyal listeners continue to tune in to their favorite shows each day.

As you work on determining where to focus your advertising efforts, you can benefit from learning why radio is a much more viable marketing channel than streaming platforms. Use this guide to explore the benefits of advertising through traditional radio.

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2 minute read
July 9, 2019 at 10:00 AM

Who Listens to the Radio?

You have probably heard of, and may even use, digital media outlets that allow for online music streaming. Despite the popularity of these services, radio reaches over 90% of U.S. adults (around 227 million people) weekly. This is a number which has remained relatively stable since 2001.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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