2 minute read
December 6, 2018 at 11:01 AM

Understanding the Value of Short Duration Radio Spots

 

When running a radio spot, choosing the length can be difficult for businesses. For example, a 60-second spot may have more impact initially, but 30-second spots (or shorter) can give you more airplay.

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3 minute read
December 4, 2018 at 10:00 AM

9 Reasons You Should Use Chicago Radio in 2019

 

Have you considered the power of radio for your Chicago business? Many marketers have discovered its effectiveness, as radio advertising spend is projected to reach nearly $18 billion in 2019, according to Statista.

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2 minute read
November 27, 2018 at 11:55 AM

Radio: The Original Social Influencer

The term social influencer has gained traction within the last few years, with searches for “influencer marketing” on Google increasing 325% throughout 2017. Why is this happening? Consumers trust social influencers, and they deliver authentic communication and offer additional ways for brands to reach their target audience.

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2 minute read
October 25, 2018 at 10:30 AM

Power of Traffic Sponsorships in the Chicago Market

 

Nearly 85% of US workers, or 150 million people nationwide, drive their personal vehicle to work and back each day. However, not all commutes are equal, especially when it comes to the potential for marketing success with traffic sponsorships.

Chicago has the third longest commute in the country at 58.5 minutes, making it a great market for traffic sponsorships. By signing up for traffic sponsorships, business owners can promote brand awareness with name-check mentions at the beginning and end of the bulletin. Below we explore the connection between heavy commutes and traffic sponsorship opportunities to help you determine if this option would be best for your business needs.

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2 minute read
October 18, 2018 at 11:00 AM

Battle of Reach: Radio vs. Sports Sponsorships

Many companies use sports sponsorships as a marketing tool. In fact, marketers are expected to spend about $17 billion on sports sponsorships this year, according to Statista. But radio is also seeing a surge in advertising spend - projected to increase nearly 210% from 2010 to 2021. Both channels can be used to build brand awareness, increase sales and introduce products to a new market. But when it comes to the ability to successfully extend your brand’s reach, sports sponsorships can’t compare.

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3 minute read
October 3, 2018 at 9:15 AM

The Guide to WHEN to Advertise for Seasonal Businesses

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4 minute read
September 27, 2018 at 9:15 AM

The Top 5 Reasons Your Last Radio Campaign Failed - And How to Not Make Those Mistakes Again

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5 minute read
September 25, 2018 at 9:15 AM

How Adding Radio to TV Advertising Can Tune-In to Major Results

Television has always been a powerful medium for reaching audiences. Yet for all its power, there’s a proven opportunity for you to achieve even better marketing results with your TV advertising.

The truth is, using only TV to reach your audience isn’t as effective as it used to be. If TV is providing you with your desired marketing results, you shouldn't stop using this channel but instead, you should consider adding another marketing channel. Radio advertising in particular has the potential to boost your TV campaign’s effectiveness by as much as 35%. In today’s post, we want to show you how radio and TV advertising work better together to help you achieve your marketing goals.

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4 minute read
September 19, 2018 at 9:15 AM

What Your Competition is Doing on Radio and Hopes You Don't Find Out

Previously, we’ve discussed on this blog the various reasons why radio advertising works, including it’s massive reach, large number of active listeners, and proven ROI. Of course, radio’s effectiveness relies on sound strategy and successful execution. But it also depends on your willingness to try new things in order to maximize your returns and surpass your competition. That’s why we’ve put together this list of radio advertising ideas your competition are likely using that you may not know about and should consider in order to be more competitive in the marketplace.

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2 minute read
August 28, 2018 at 3:56 PM

Penny Mustard Furnishings Sees Year over Year Growth with Radio

Radio remains an effective and powerful advertising medium! Over 40 Chicago radio stations, including Hubbard Chicago, are committed to collectively promoting the power of radio.

We do it by all playing the same radio success story at the same exact time – effectively setting up an audio “road block” to reach hundreds of thousands of Chicago radio listeners. These success “roadblocks” are part of an ongoing initiative by the Radio Broadcasters of Chicagoland (RBC) to share how Chicago advertisers are using radio to get results.

Recently, all 40 stations simultaneously aired a 60-second interview with Arvid Huth, President of Penny Mustard Furnishings, detailing how radio advertising
has proven effective for his furniture chain.

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