3 minute read
March 10, 2020 at 2:30 PM

Did Video Kill the Radio Star?

On August 1, 1981, MTV arrived on American screens promising a new era of music- while music videos had existed and been aired on television in the 70s, MTV was pitched as "music television," broadcasting only music videos.  The first music video broadcast on MTV heralded a change in the entertainment industry, proudly proclaiming that "video killed the radio star," and we're forced to ask- did it?

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2 minute read
February 19, 2020 at 9:21 AM

Are Your Radio Spots Really Being Heard?

If you’re spending money on radio advertisements, it's important to know how to measure radio spot success and what that looks like. It starts with knowing how to create successful radio spots. Here are a few things to consider:

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3 minute read
February 5, 2020 at 9:30 AM

4 Signs Your Radio Ad Strategy Is Working For Your Business

Anytime you implement a business strategy, you measure its success by the outcome it produces. Your radio advertising strategy is no exception.

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2 minute read
January 29, 2020 at 10:00 AM

5 KPIs Every Marketer Should Track to Measure Radio Effectiveness

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
-John Wanamaker

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2 minute read
January 20, 2020 at 10:30 AM

5 Reasons Why Radio Does Not Work Alone

Radio advertising is an excellent way to resonate with your target audience, increase brand awareness, and boost your business' profitability. Radio plays into the imagination of listeners, reaches a large audience, and allows you to use creativity to develop truly innovative advertisements. That being said, radio should never be your only channel. In a modern world of multi-channel marketing, treating radio as an isolated advertising mechanism will lead to missed opportunities.

Below are five of the most important reasons you should not rely on radio alone as your only marketing strategy.

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2 minute read
December 17, 2019 at 3:56 PM

Radio Endorsements 101: Is It The Right Advertising Method for Your Business

It’s no secret people love on-air talent. There’s just something about the connection between the on-air personalities and listeners that can’t be duplicated. Through regular listening, they find common ground and begin trusting their recommendations. Radio is still a very valuable way to endorse your products and services because of the level of trust the right on-air personalities have with their listeners, in conjunction with the right company working with you to produce the right advertisements. Here are a few ways to use radio endorsements effectively.

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2 minute read
November 25, 2019 at 9:00 AM

Planning for Success in the New Year

When spending money on advertising, you want to know if your tactics are effective, right? After all, the main priority is getting results. As you look ahead to 2020, having a strong foundation is key before investing any additional funds. Once you’re confident you have the right concepts and tactics in place, it’s time to integrate your strategy. Using the power of radio, you can improve the effectiveness of your digital marketing plan. Here are a few tips:

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2 minute read
October 29, 2019 at 9:00 AM

5 Steps to Creating Radio Creative

Radio advertising is a highly effective way to get your message out there and in front of a target audience, but many business owners find themselves at a loss as to how to write a radio ad. If you're struggling with figuring out how to take your idea and transform it into the perfect radio creative, the process is not as hard as you might think. Here are some steps to take to tackle this task effectively.

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2 minute read
October 23, 2019 at 9:00 AM

8 Reasons Radio Advertising Works

Although it is a digital world, radio advertising is still prevalent as one of the most effective ways to promote your business. Below are eight specific ways radio still works and how it will help your business grow and see results.

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2 minute read
September 25, 2019 at 10:00 AM

What to Look For in a Marketing Partner/Vendor

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