2 minute read
May 16, 2019 at 10:00 AM

Are All Radio Ad Impressions Created Equal? 3 Things You Should Know

In the world of radio, and in other media for that matter, impressions are a key metric that marketers track when assessing an ad’s performance. Put in the simplest of terms, impressions are the number of people who hear your ad. Because marketers want to know how many listeners their ad will reach, impressions are often discussed when looking at the total cost of an ad.

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2 minute read
February 7, 2019 at 10:00 AM

Beyond Price: 3 More Things to Look at with Media Buys

When beginning the media buying process, price is usually the first factor to consider. You may ask yourself, “Does this ad placement fit in my budget?” or “Does the price reflect the expected return on investment?”

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2 minute read
February 5, 2019 at 11:05 AM

Are You Buying More Radio Stations Than You Need?

For marketers who are new to radio advertising, getting your message to the right audience may seem difficult. One of the most common challenges is choosing the right amount of stations to reach your target audience. In some cases, you may even ask, “Am I buying more radio stations that I need?”

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2 minute read
January 30, 2019 at 11:29 AM

3 Reasons Why Your Test Marketing Campaign May Be Flawed

The preferences and needs of your customers are always changing – and your competitors are undoubtedly adjusting their marketing strategies to keep up. The marketing campaigns that worked well months prior can start to lose their effectiveness, demanding a change to remain competitive. One way to make the right changes is by leveraging insights gained by running test marketing campaigns.

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2 minute read
December 28, 2018 at 12:35 PM

First Comes Brand Strategy, Then Comes Advertising

 

Think you’re ready to launch your advertising campaign? Not so fast. If you haven’t yet determined your brand strategy, you may be putting the cart before the horse. Which begs the question: What exactly is a brand strategy? Defined by HubSpot, it’s a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand - the combined components of your company’s character that make identifiable.

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2 minute read
December 6, 2018 at 11:01 AM

Understanding the Value of Short Duration Radio Spots

 

When running a radio spot, choosing the length can be difficult for businesses. For example, a 60-second spot may have more impact initially, but 30-second spots (or shorter) can give you more airplay.

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3 minute read
December 4, 2018 at 10:00 AM

9 Reasons You Should Use Chicago Radio in 2019

 

Have you considered the power of radio for your Chicago business? Many marketers have discovered its effectiveness, as radio advertising spend is projected to reach nearly $18 billion in 2019, according to Statista.

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2 minute read
November 27, 2018 at 11:55 AM

Radio: The Original Social Influencer

The term social influencer has gained traction within the last few years, with searches for “influencer marketing” on Google increasing 325% throughout 2017. Why is this happening? Consumers trust social influencers, and they deliver authentic communication and offer additional ways for brands to reach their target audience.

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2 minute read
October 25, 2018 at 10:30 AM

Power of Traffic Sponsorships in the Chicago Market

 

Nearly 85% of US workers, or 150 million people nationwide, drive their personal vehicle to work and back each day. However, not all commutes are equal, especially when it comes to the potential for marketing success with traffic sponsorships.

Chicago has the third longest commute in the country at 58.5 minutes, making it a great market for traffic sponsorships. By signing up for traffic sponsorships, business owners can promote brand awareness with name-check mentions at the beginning and end of the bulletin. Below we explore the connection between heavy commutes and traffic sponsorship opportunities to help you determine if this option would be best for your business needs.

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2 minute read
October 18, 2018 at 11:00 AM

Battle of Reach: Radio vs. Sports Sponsorships

Many companies use sports sponsorships as a marketing tool. In fact, marketers are expected to spend about $17 billion on sports sponsorships this year, according to Statista. But radio is also seeing a surge in advertising spend - projected to increase nearly 210% from 2010 to 2021. Both channels can be used to build brand awareness, increase sales and introduce products to a new market. But when it comes to the ability to successfully extend your brand’s reach, sports sponsorships can’t compare.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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