Advertising is both an art and a skill. If your first radio advertising campaign failed, it could be due to a number of reasons. Perhaps you didn’t select the right station or daypart to reach your target audience. Maybe your creative missed the mark, be it a matter of tone, content, or a confusing call-to-action.
Don’t let a lackluster or dismal first outing dissuade you from leveraging Chicago radio in your marketing mix. A lack of results can provide plenty of lessons. We’ve put together three steps to help you turn your radio advertising around.Read More