Radio advertising is an effective way to reach a local audience, and with exceptional targeting. However, like any advertising method, radio advertising is prone to mistakes that can hurt the effectiveness of a campaign. If you want a successful marketing campaign, you will need to take measures to avoid these common radio advertising mistakes. Here is a closer look at what you shouldn’t do in your advertising efforts.Read More
When it comes to promoting your business, it can be easy to become preoccupied with the various marketing techniques and platforms available. However, this can cause you to lose sight of the overall plan and how well it’s performing.
Are your marketing goals still relevant and appropriate?
Are you leveraging the right tactics and are they effective?
It’s important to review your marketing strategy regularly to avoid wasted budget and missed opportunities. Here are 4 important signs that it is time to update or change your current marketing strategy.Read More
Spotify, Pandora and other music streaming services have quickly risen in popularity — but, despite the hype, they have not eclipsed the power of AM/FM radio. The AM/FM radio landscape remains strong, with reach of 227 Million or 90% of adults. This is particularly favorable for advertisers, as loyal listeners continue to tune in to their favorite shows each day.
As you work on determining where to focus your advertising efforts, you can benefit from learning why radio is a much more viable marketing channel than streaming platforms. Use this guide to explore the benefits of advertising through traditional radio.Read More
You have probably heard of, and may even use, digital media outlets that allow for online music streaming. Despite the popularity of these services, radio reaches over 90% of U.S. adults (around 227 million people) weekly. This is a number which has remained relatively stable since 2001.Read More
In marketing, there are different types of advertising with distinct goals and measures of success. The two main types are brand and action type advertising, which both have clear-cut differences. Before launching a campaign, it’s important to understand your marketing objectives and determine which type would work best.
Below are some differences between the two:
Radio advertising is an incredible tool for getting your brand in front of mass audiences. Like most marketing platforms and channels, however, there are advantages and challenges to using radio. Before you begin investing in any sort of marketing, it is important to understand all of the advantages and challenges. We’ve put together a bit of information regarding these to help you determine if radio is right for your business.Read More
In the world of radio, and in other media for that matter, impressions are a key metric that marketers track when assessing an ad’s performance. Put in the simplest of terms, impressions are the number of people who hear your ad. Because marketers want to know how many listeners their ad will reach, impressions are often discussed when looking at the total cost of an ad.Read More
When beginning the media buying process, price is usually the first factor to consider. You may ask yourself, “Does this ad placement fit in my budget?” or “Does the price reflect the expected return on investment?”Read More
For marketers who are new to radio advertising, getting your message to the right audience may seem difficult. One of the most common challenges is choosing the right amount of stations to reach your target audience. In some cases, you may even ask, “Am I buying more radio stations that I need?”Read More
The preferences and needs of your customers are always changing – and your competitors are undoubtedly adjusting their marketing strategies to keep up. The marketing campaigns that worked well months prior can start to lose their effectiveness, demanding a change to remain competitive. One way to make the right changes is by leveraging insights gained by running test marketing campaigns.Read More