2 minute read
February 20, 2019 at 11:00 AM

Being Honest About Your Target Customer

An improved understanding of customer buying habits and preferences has forced a shift toward a customer-centric marketing approach instead of one focused primarily on the brand and its products or services. Most customers are simply not interested in hearing about your amazing products and services. With so many advertisements coming their way, customers would much rather hear about how your products and services can meet their needs.

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2 minute read
February 14, 2019 at 11:00 AM

Top 3 Questions Every Marketer Should Ask When Considering OTT

Digital media streaming services have made it easier than ever for people to cut the cord on pay-tv and use over-the-top, or OTT, devices to deliver all their entertainment needs. In fact, more than 33 million adults have cancelled traditional pay-TV. And as traditional TV audiences shrink, the number of people streaming media through OTT services continues to grow. As a marketer, it’s worthwhile to pay attention to this shift in customer behavior.

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2 minute read
February 5, 2019 at 11:05 AM

Are You Buying More Radio Stations Than You Need?

For marketers who are new to radio advertising, getting your message to the right audience may seem difficult. One of the most common challenges is choosing the right amount of stations to reach your target audience. In some cases, you may even ask, “Am I buying more radio stations that I need?”

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2 minute read
January 30, 2019 at 11:29 AM

3 Reasons Why Your Test Marketing Campaign May Be Flawed

The preferences and needs of your customers are always changing – and your competitors are undoubtedly adjusting their marketing strategies to keep up. The marketing campaigns that worked well months prior can start to lose their effectiveness, demanding a change to remain competitive. One way to make the right changes is by leveraging insights gained by running test marketing campaigns.

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2 minute read
January 28, 2019 at 11:00 AM

Content Marketing and the Power of Blogging

Bill Gates famously declared, “Content is king” in 1996. More than two decades later, this statement holds true. A staggering 84.5% of US companies plan to use utilize digital content marketing strategies in 2019, according to eMarketer. On the consumer side, 84% of people expect brands to provide content that entertains, tells stories, provides solutions and creates experiences. Content marketing can help businesses meet their expectations.

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2 minute read
January 25, 2019 at 11:00 AM

What to Consider When Hiring a Digital Agency [Checklist]

As a business owner, digital marketing is one of the most important elements in your marketing strategy that will help connect your audiences. However, you may not have the time, resources or skills to do it effectively. Hiring a digital agency to manage your digital marketing efforts can help your business grow and give you the exposure you need. And choosing a trusted, reputable digital marketing partner is essential to achieving success.

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4 minute read
January 1, 2019 at 11:00 AM

10 New Year's Resolutions Every Chicago Business Owner Should Make for 2019

As you embark on a new year, it is an excellent time to reflect on the success of your marketing strategy – and determine how you want your business to grow in the year ahead. You can structure these goals as New Year’s resolutions to create a solid business plan that supports sustained growth through 2019 and beyond. To get started, consider setting these 10 effective New Year’s resolutions in order to achieve true marketing success.

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2 minute read
December 28, 2018 at 12:35 PM

First Comes Brand Strategy, Then Comes Advertising

 

Think you’re ready to launch your advertising campaign? Not so fast. If you haven’t yet determined your brand strategy, you may be putting the cart before the horse. Which begs the question: What exactly is a brand strategy? Defined by HubSpot, it’s a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand - the combined components of your company’s character that make identifiable.

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2 minute read
December 27, 2018 at 10:44 AM

The Power of the Hashtag - Are You Using them Effectively on Instagram?

At their core, hashtags offer a quick and easy way to share thoughts and ideas across Instagram and other social media platforms. Instagram users can even utilize hashtags to follow certain topics in real-time as tagged posts appear on the platform.

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2 minute read
December 20, 2018 at 11:30 AM

The Simple Guide to Display Advertising for Beginners

 

Display ads, or banner ads, are a popular form of advertising. Why are so many businesses embracing this advertising method? For starters, display advertising helps businesses reach the right audience at the right time thanks to advanced targeting options.

This allows businesses of all sizes reach a targeted audience in a way that’s cost-effective and measurable. Factor in the average conversion rate for display ads (0.77%), and the potential of display advertising becomes even more apparent.

Here’s a closer look at what display advertising is, why it works, and how to put it to optimal use for your business.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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