February 20, 2018 at 12:15 PM

Over-Analyzing Your Marketing Analytics?

As the saying goes, knowledge is power. When it comes to marketing, data is vital to understanding what worked and why, so you can make informed decisions and drive better results. But with the wealth of information and tools available to marketers today, you may find yourself swimming in a sea of potential KPIs and metrics. With all of the data at your fingertips, the big picture gets lost, and it becomes difficult to make decisions and find solutions.

This is known as “paralysis by analysis”—when over-analyzing leads you to not take action, paralyzing the outcome. Some signs that you’re over-analyzing your marketing analytics:

  • You find yourself dreading the end of every marketing campaign, when you have to report on results.
  • Your campaign reports look a little different each time, as you add or take away data sets.
  • You’re not sure where to focus your reporting efforts.
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February 6, 2018 at 3:00 PM

6 Reasons Video Marketing is Red Hot (and Tips to Get Started)

There’s no question about it: Video is taking over. It’s predicted that video will represent over 80% of all internet traffic by 2019, and over 85% of traffic in the U.S. Video can be a powerful tool for businesses across industries—to grow awareness and share brand stories, educate and explain, and drive action. But many businesses are still testing the waters when it comes to integrating video into their marketing strategy.

Here are six big, research-supported reasons to put video front and center in 2018:

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December 19, 2017 at 12:15 PM

3 Marketing Tips for Non-Retail Businesses this Holiday Season

The end of the year includes a number of the biggest holidays, and retailers around the world devote a significant amount of time and resources preparing for it. But what about non-retail businesses and other organizations that don’t experience the same hustle-and-bustle bump from holiday shopping? Should you be focused on marketing through the holiday season?

The answer is a resounding yes. For a non-retail business, the holidays may not be very busy, especially if winter isn’t your main season. However, advertising during the holidays is just as important as any other time of year, and maintaining frequency and brand consistency is critical if you want to stay top-of-mind and continue generating awareness.

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November 21, 2017 at 8:30 AM

Why Black Friday is More Than Just One Day

For 65 years, the day after Thanksgiving has been regarded as the beginning of the holiday shopping season. Retailers have come to count on Black Friday to set the pace for holiday sales, and as competition for customers has increased, stores have begun to open earlier and earlier, with some now beginning their promotions well before Thanksgiving Day.

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November 20, 2017 at 8:30 AM

Giving Thanks: 5 Reasons Chicago Marketers Can Give Thanks This Year

2017 has given Chicago marketers and business owners alike plenty to be thankful for. With new tools and solutions designed to meet shifting consumer preferences and trends, marketing can now be more personal and more convenient than ever before—meaning it can be even more effective. In today’s post, we’ve collected five of the best reasons to give thanks this season.

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November 16, 2017 at 9:00 AM

What Makes Hubbard Chicago Different? (VIDEO)

Oftentimes, what can make or break your radio advertising success is the partner you choose. 

At Hubbard Chicago, our mission is to help Chicago business owners and marketers find the right solutions that help them improve their results and grow their business. Our experience has shown us that there are certain traits that separate the true radio experts from the other guys.

Check out our quick video to see what makes up what we like to call, "The Hubbard Difference."

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November 13, 2017 at 12:00 PM

Winter Marketing Tips to Prep Your Home Improvement Business for a Busy 2018

Holidays and colder months can mean some downtime for contractors and owners of home improvement businesses. But it’s the perfect time to work on your marketing plans to ensure that you’re busy throughout 2018.

It’s always a best practice to keep your Chicago home improvement marketing going year-round, but here are a few ideas specifically designed to help you with your 2018 marketing plan. By studying and putting them into practice now during the cold season, you’ll keep projects coming in and set your business up for success—each and every season to come.

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October 31, 2017 at 9:00 AM

3 Frightening Marketing Horror Stories (and How to Avoid Them)

Halloween is a fun time of the year filled with costumes, candy, and creativity. It’s a good time for businesses to get in the spirit, and also to stop and think—is anything spooky going on with your marketing?

Marketing horror stories take place year-round, in businesses big and small. From content that sucks the blood out of customer loyalty to zombies managing your digital marketing efforts, here are three nightmare marketing scenarios, and how to avoid them.

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October 19, 2017 at 10:00 AM

What's the Impact on Sales? 5 Marketing KPIs to Track

At it’s core, the point of your marketing is most likely to drive sales. Yes, achieving that fundamental goal involves setting other goals around reaching your audience, influencing their research decisions, changing their perceptions and so on. But in the end, your advertising should translate into sales in clear, measurable ways.

There are many metrics that can be tracked to determine the success of a particular tactic or channel to various degrees, but we’ve collected five marketing KPIs that can help reveal the impact your marketing has on sales and growth.

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October 17, 2017 at 9:00 AM

How to Plan Now for Better Marketing in 2018

We’re well into Fall, which means it’s time to start your 2018 marketing planning. This may seem early but the truth is, no strategy should be done on the fly or at the last minute.

For many businesses, the end of the year is predictably a busy period—with holidays and vacations, end-of-year bookkeeping, budgeting, and other responsibilities to manage. It’s all too easy to let your marketing plan get pushed to the side. But doing so is a mistake, since your plan should guide you into a strong start to the year—not another month of playing catch-up.

We’ve put together four important steps to start taking now to develop your 2018 marketing plan.

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