As 2019 comes to a close, it's time to ask yourself some tough, but important questions about your business. Are you satisfied with how things have been going? Are you seeing measurable results? If not, what's the problem and how can you improve things in 2020? To help you address all of these questions and begin the new year on the right foot, below is our 2020 checklist for success.Read More
Finding ways of giving back to your local community is one of the best things you and your company can do.
Here’s the real secret – it doesn’t matter why you do it, just that you do it. Maybe some fiscal-focused leaders only like taking advantage of tax credits for charitable activities and philanthropic endeavors. But regardless, the community will appreciate your efforts, as well as your employees. You might even encourage or inspire industry peers to do their part. You may also find that customers will be more willing to go out of their way to patronize your business if they recognize that your organization truly “walks the talk” and thinks beyond the bottom line.Read More
In 2019, digital marketing was the main focus of many marketers. Social media was on the rise, as was video marketing. Marketers who made the most out of these platforms saw the greatest success.
As you gear up for your 2020 marketing campaigns, you will want to take a look at top media trends, so you can choose the right areas to focus on. Here is a closer look at what marketers are expecting to see as the top trends for 2020, and how you can use them to grow your business.Read More
When spending money on advertising, you want to know if your tactics are effective, right? After all, the main priority is getting results. As you look ahead to 2020, having a strong foundation is key before investing any additional funds. Once you’re confident you have the right concepts and tactics in place, it’s time to integrate your strategy. Using the power of radio, you can improve the effectiveness of your digital marketing plan. Here are a few tips:Read More
Back in the day, any business could have one big PR story in the media and become famous overnight. Now, however, it does not work that way. Business owners need to do a really good job of promoting their big media break in order for the PR to turn into the money they are looking for. This post will share four different ways that you can monetize your PR effectively.Read More
The holiday season is approaching, and from October through January, each month brings at least one major holiday. As a business owner, you have an excellent opportunity to capitalize on the festive, happy feelings of your customers. Taking advantage of the holidays for radio marketing and digital marketing is always a good strategy. Yet without the right plan, you could miss this opportunity. Now is the time to start preparing and thinking about your holiday marketing campaigns. Here are some strategies you can use to maximize your marketing efforts throughout the holidays.Read More
Each generation has a unique way to understand and react to marketing information. The strategies used to reach one generation will be different than the strategies for another, which is why generational marketing is so important. Here is a closer look at what generational marketing is, and four specific tips you can use to be more successful when marketing to multiple generations.Read More
In positioning your brand as a leader in the industry, you have to work with a marketing vendor who you fully trust. You must put your brand presence and message in their hands, after all, to achieve all your goals. Luckily, there is a way to pinpoint trustworthy and effective vendors before partnering up. You just have to ask them these five essential questions for marketing vendors to find the best teams.Read More
If your company sells products that appeal to multiple generations, your marketing campaigns need to reach those generations as well. To do this effectively, you need to be aware of the unique trends, values, and shared experiences that characterize each of the generations that comprise your target audience. Below are some of the most important things you need to know about marketing across generations so you can sell your products to different age groups successfully.Read More