An improved understanding of customer buying habits and preferences has forced a shift toward a customer-centric marketing approach instead of one focused primarily on the brand and its products or services. Most customers are simply not interested in hearing about your amazing products and services. With so many advertisements coming their way, customers would much rather hear about how your products and services can meet their needs.Read More
Digital media streaming services have made it easier than ever for people to cut the cord on pay-tv and use over-the-top, or OTT, devices to deliver all their entertainment needs. In fact, more than 33 million adults have cancelled traditional pay-TV. And as traditional TV audiences shrink, the number of people streaming media through OTT services continues to grow. As a marketer, it’s worthwhile to pay attention to this shift in customer behavior.Read More
For marketers who are new to radio advertising, getting your message to the right audience may seem difficult. One of the most common challenges is choosing the right amount of stations to reach your target audience. In some cases, you may even ask, “Am I buying more radio stations that I need?”Read More
The preferences and needs of your customers are always changing – and your competitors are undoubtedly adjusting their marketing strategies to keep up. The marketing campaigns that worked well months prior can start to lose their effectiveness, demanding a change to remain competitive. One way to make the right changes is by leveraging insights gained by running test marketing campaigns.Read More
Bill Gates famously declared, “Content is king” in 1996. More than two decades later, this statement holds true. A staggering 84.5% of US companies plan to use utilize digital content marketing strategies in 2019, according to eMarketer. On the consumer side, 84% of people expect brands to provide content that entertains, tells stories, provides solutions and creates experiences. Content marketing can help businesses meet their expectations.Read More
As a business owner, digital marketing is one of the most important elements in your marketing strategy that will help connect your audiences. However, you may not have the time, resources or skills to do it effectively. Hiring a digital agency to manage your digital marketing efforts can help your business grow and give you the exposure you need. And choosing a trusted, reputable digital marketing partner is essential to achieving success.Read More
As you embark on a new year, it is an excellent time to reflect on the success of your marketing strategy – and determine how you want your business to grow in the year ahead. You can structure these goals as New Year’s resolutions to create a solid business plan that supports sustained growth through 2019 and beyond. To get started, consider setting these 10 effective New Year’s resolutions in order to achieve true marketing success.Read More
Think you’re ready to launch your advertising campaign? Not so fast. If you haven’t yet determined your brand strategy, you may be putting the cart before the horse. Which begs the question: What exactly is a brand strategy? Defined by HubSpot, it’s a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand - the combined components of your company’s character that make identifiable.Read More
At their core, hashtags offer a quick and easy way to share thoughts and ideas across Instagram and other social media platforms. Instagram users can even utilize hashtags to follow certain topics in real-time as tagged posts appear on the platform.Read More
Display ads, or banner ads, are a popular form of advertising. Why are so many businesses embracing this advertising method? For starters, display advertising helps businesses reach the right audience at the right time thanks to advanced targeting options.
This allows businesses of all sizes reach a targeted audience in a way that’s cost-effective and measurable. Factor in the average conversion rate for display ads (0.77%), and the potential of display advertising becomes even more apparent.
Here’s a closer look at what display advertising is, why it works, and how to put it to optimal use for your business.Read More