2 minute read
December 13, 2018 at 11:02 AM

The Business Owner's Guide to Google Analytics (The Basics)

 

As a business owner, you’ve likely heard marketers discuss the importance of analytics in terms of your website’s performance. That’s where Google Analytics comes in. Although it may seem intimidating to beginners, it’s a powerful tool for you to gain insight into your website visitors, how they interact with your site and how well your site is performing. In turn, this data can help to optimize your digital marketing strategy to better meet your audience needs, resulting in increased conversions and business growth.

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3 minute read
December 11, 2018 at 12:50 PM

4 Easy Steps to Planning and Launching Your First Event

 

Also known as experiential marketing, event marketing is an effective strategy that drives lead generation, customer engagement, and strong ROI for your business. In fact, 80% of marketers believe live events are critical to their company’s success, while 98% of people feel more inclined to purchase after attending an event activation, as reported by Experiential Marketing News.

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2 minute read
December 6, 2018 at 11:01 AM

Understanding the Value of Short Duration Radio Spots

 

When running a radio spot, choosing the length can be difficult for businesses. For example, a 60-second spot may have more impact initially, but 30-second spots (or shorter) can give you more airplay.

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3 minute read
December 4, 2018 at 10:00 AM

9 Reasons You Should Use Chicago Radio in 2019

 

Have you considered the power of radio for your Chicago business? Many marketers have discovered its effectiveness, as radio advertising spend is projected to reach nearly $18 billion in 2019, according to Statista.

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4 minute read
November 29, 2018 at 9:53 AM

6 Ways Radio Personalities are Making Meaningful Connections in the Chicago Community

 

Radio personalities have an integral role in the community. In fact, 56% of listeners state that radio talent is the main reason they tune in. They also have powerful influence with their audience – they keep listeners entertained, influence their purchase decisions and inform them of community events and issues. In many cases, radio personalities can be viewed as the pulse of the community, with a level of reach and engagement that’s hard to duplicate.

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2 minute read
November 27, 2018 at 11:55 AM

Radio: The Original Social Influencer

The term social influencer has gained traction within the last few years, with searches for “influencer marketing” on Google increasing 325% throughout 2017. Why is this happening? Consumers trust social influencers, and they deliver authentic communication and offer additional ways for brands to reach their target audience.

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2 minute read
November 20, 2018 at 11:00 AM

Chicago on the Move: The Power of Audio on the Go

 

As most radio listening occurs when people are out and about in their cars, audio on the go was born from radio. As smartphones and music-streaming apps start to dominate the audio landscape, radio stations are finding ways to reach their audiences through these same mediums. This approach is particularly effective as US adults spend about 3.5 hours per day on their mobile devices, and 90% of that time is spent online using their favorite apps. What’s more, digital audio is seeing the most activity within apps, with US adults listening to almost an hour of audio through apps daily. Therefore, through online apps and websites, radio stations can encourage listeners to continue to tune in to radio on the go.

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2 minute read
November 7, 2018 at 10:00 AM

5 Benefits of Making an Annual Marketing Plan

 

No matter your industry or company size, a solid marketing plan can help you effectively meet your company revenue and growth goals. Not only should you have a marketing plan customized to support your company needs, you should also revisit it each year to ensure it still aligns with your key objectives.

With a clear, quantifiable and realistic annual marketing strategy, you can continually achieve great success with all your advertising and sales efforts. Explore the benefits of building an annual marketing plan to see how this process can help you reach your business goals.

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2 minute read
October 30, 2018 at 10:45 AM

Tips and Trends to Help You Better Market to Women in Chicago

According to Bloomberg, it's estimated that up to 80% of all consumer purchases are driven by women, both from their buying power and their influence. What's more, women are also likely to become brand loyalists once they find a product that works for them (and pass that loyalty on to future generations). It begs the question: Who are you targeting in your marketing campaigns? If it's not women, we recommend developing a plan today, as their influence as consumers continues to rise. Here's a look at some tips and tactics to help you better develop marketing toward women in the Windy City.

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3 minute read
October 23, 2018 at 11:00 AM

Turbo Charge Your Holiday Marketing with These Easy Social Media Tactics

Social media has quickly become a key player in the buyer’s journey. It is estimated that 77% of the population in the United States alone has a social media profile, which means it’s very likely that your customers are on at least one platform.

And when it comes to holiday marketing, social media can have a significant impact on your sales. In fact, according to a recent SproutSocial survey, more than half of all Millennials (58.9%), Gen Xers (50.4%) and Baby Boomers (55%) follow brands on social media before making a purchase. And the same survey revealed that, across generations, 62% of people are likely or somewhat likely to buy from a brand they follow on social media.

Social media works – when it’s done right. These 7 simple social media tactics will help you increase your marketing strength and boost sales during the holiday season.

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