Social distancing means individuals across society must suppress their hard-wired impulses for human connections. This includes seeking contact with their friends, physically touching others, and socializing in a group. Your business can play a large part of helping your customers deal with social distancing. The following are tips to help you decide how you can best communicate with customers suffering from social isolation.Read More
The Coronavirus outbreak has turned the world upside down. Many around the world are facing job and income challenges due to the outbreak. However, there are steps you can take to blunt the effects of the Coronavirus while minimizing lost momentum that previous advertising campaigns and outreach efforts have gained.Read More
An eager car buyer looks over to their speaker and asks “Alexa, where’s the nearest Honda dealership?” The speaker replies “The nearest Honda dealership is on 123 Main Street.” Wouldn’t it be great if home and office speakers were advertising your business listing too?Read More
On August 1, 1981, MTV arrived on American screens promising a new era of music- while music videos had existed and been aired on television in the 70s, MTV was pitched as "music television," broadcasting only music videos. The first music video broadcast on MTV heralded a change in the entertainment industry, proudly proclaiming that "video killed the radio star," and we're forced to ask- did it?Read More
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
Radio advertising is an excellent way to resonate with your target audience, increase brand awareness, and boost your business' profitability. Radio plays into the imagination of listeners, reaches a large audience, and allows you to use creativity to develop truly innovative advertisements. That being said, radio should never be your only channel. In a modern world of multi-channel marketing, treating radio as an isolated advertising mechanism will lead to missed opportunities.
Below are five of the most important reasons you should not rely on radio alone as your only marketing strategy.Read More
As 2019 comes to a close, it's time to ask yourself some tough, but important questions about your business. Are you satisfied with how things have been going? Are you seeing measurable results? If not, what's the problem and how can you improve things in 2020? To help you address all of these questions and begin the new year on the right foot, below is our 2020 checklist for success.Read More
Finding ways of giving back to your local community is one of the best things you and your company can do.
Here’s the real secret – it doesn’t matter why you do it, just that you do it. Maybe some fiscal-focused leaders only like taking advantage of tax credits for charitable activities and philanthropic endeavors. But regardless, the community will appreciate your efforts, as well as your employees. You might even encourage or inspire industry peers to do their part. You may also find that customers will be more willing to go out of their way to patronize your business if they recognize that your organization truly “walks the talk” and thinks beyond the bottom line.Read More
In 2019, digital marketing was the main focus of many marketers. Social media was on the rise, as was video marketing. Marketers who made the most out of these platforms saw the greatest success.
As you gear up for your 2020 marketing campaigns, you will want to take a look at top media trends, so you can choose the right areas to focus on. Here is a closer look at what marketers are expecting to see as the top trends for 2020, and how you can use them to grow your business.Read More