4 minute read
August 20, 2019 at 8:41 AM

10 Ways to Screw Up Your Radio Advertising

Radio advertising is an effective way to reach a local audience, and with exceptional targeting. However, like any advertising method, radio advertising is prone to mistakes that can hurt the effectiveness of a campaign. If you want a successful marketing campaign, you will need to take measures to avoid these common radio advertising mistakes. Here is a closer look at what you shouldn’t do in your advertising efforts.

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2 minute read
August 6, 2019 at 10:00 AM

How the DVR is Killing Your TV Advertising

If you have long relied on TV advertising to market your products and services, DVR (which stands for digital video recorder) may be throwing a serious wrench in the works. As it allows viewers to completely skip advertisements, your marketing campaigns will likely miss the mark time and time again. And, unfortunately, it is only set to get worse in the coming years, as traditional TV viewers switch to DVR and other convenient platforms.

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2 minute read
July 24, 2019 at 1:24 PM

Should You Divorce Your Current Marketing Plan?

When it comes to promoting your business, it can be easy to become preoccupied with the various marketing techniques and platforms available. However, this can cause you to lose sight of the overall plan and how well it’s performing. 

Are your marketing goals still relevant and appropriate? 

Are you leveraging the right tactics and are they effective?

It’s important to review your marketing strategy regularly to avoid wasted budget and missed opportunities. Here are 4 important signs that it is time to update or change your current marketing strategy.

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2 minute read
June 25, 2019 at 10:00 AM

The Difference Between Branding and Action Type Advertising

In marketing, there are different types of advertising with distinct goals and measures of success. The two main types are brand and action type advertising, which both have clear-cut differences. Before launching a campaign, it’s important to understand your marketing objectives and determine which type would work best.

Below are some differences between the two:

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3 minute read
May 30, 2019 at 10:00 AM

Tips to Draw a Crowd to Your Event This Summer

When you host an event, “build it, and they will come” isn’t the mantra you want to follow. The reality is that marketing is a vitally important step in planning any event. Effective marketing can create awareness and, in turn, boost attendance. This is especially true in the summer as it is quite likely that you are competing against other events and the possibility that potential attendees have plans to travel. In order to help your next event succeed, we have put together a few tips to help you boost attendance.

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2 minute read
May 1, 2019 at 9:45 AM

4 Things You Probably Don't Know About Social Influencers

Social influencers are individuals in the media who have significant influence on their audiences. They may or may not be actual celebrities, but they have gained trust and credibility with those who interact and engage with them on a regular basis. Through influencer marketing, brands can earn as much as $6.50 for every $1 spent as well as increase engagement, boost SEO and generate leads. If you are new to using social influencers, here are some facts that you may not know about this effective marketing technique.

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3 minute read
April 23, 2019 at 9:15 AM

How to Determine the Perfect Media Mix to Increase Student Enrollment

In the past few years, both public and private universities and colleges have struggled to hit admissions targets when recruiting potential students. They are up against a number of challenges, including the image of higher education institutions and a fear of college debt, which can negatively impact the quality and quantity of students who apply.

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2 minute read
April 18, 2019 at 9:45 AM

Why Podcasts Are an Effective Marketing Tool

Do you listen to podcasts? As one of the hottest new trends continuously growing over the last few years, podcasts are often overlooked as effective advertising tools, despite their popularity. In fact, more than half of the US population (51%) has listened to a podcast, according to Podcast Insights. Marketers can tap into this rapidly growing channel with podcast advertising, capitalizing on ad spend and attracting a new, diverse audience.

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3 minute read
April 16, 2019 at 9:00 AM

Top Influencer Marketing Trends for 2019

Inherently a hybrid of old and new marketing tools, influencer marketing is constantly evolving, with new trends and tactics continuously emerging. With such a wide set of applications, the practice continues to find appeal among various companies and organizations.

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3 minute read
April 11, 2019 at 10:00 AM

How to Use Radio and Digital to Find the Perfect Candidate for Your Job Posting

Finding the best candidate to fill your job opening requires innovation and an outside-the-box approach. With an unemployment rate that has dropped down to 4 percent, it is a candidate-driven job market. To recruit the top candidates brands must expand their recruitment marketing strategy.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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