January 9, 2018 at 12:15 PM

Boost In-Store Furniture and Mattress Sales with Retargeting Ads

When shopping for a big-ticket item such as furniture or a mattress, most consumers take their time. They conduct research, compare prices, and read reviews. They may put off making a decision on where to shop or which product to buy.

For products with longer sales cycles, such as furniture and mattresses, these types of search habits among shoppers make retargeting a good choice. It’s a great way to remind consumers about a furniture piece they looked at or a great price on a mattress in which they were interested. In this post, we’ll take a look at what retargeting is and how it can benefit Chicagoland furniture and mattress retailers.

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December 29, 2017 at 12:15 PM

Why Mobile is Critical to Furniture and Mattress Marketing Success

Mobile devices have become a basic and important part of our everyday lives. Research shows that the average American spends 500 hours annually using their mobile device. By 2019, it’s expected that 72% of all marketing dollars will be spent on mobile advertising. In addition, mobile-friendly websites rank higher in search results. Mobile search for furniture and mattresses is no different.

Did you know that mobile accounts for nearly 60% of searches for furniture? Across all demographics, shoppers are doing their research on the go, then buying at local stores.

In this post, we’ll explore why mobile is critical for furniture and mattress marketing and provide some tips on how to reach Chicago customers on their mobile devices.

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December 15, 2017 at 12:45 PM

3 Reasons ‘Tis the Season for Chicago Retailers to Host In-Store Events

Now that the biggest gift-giving holidays are upon us, shopping has ramped up into high gear. People of all ages are not only online filling their carts, but in stores and retail centers hunting for presents (especially as we get down to the wire).

For Chicago retailers and even restaurant owners, a great way to draw additional foot traffic and add value to your customers’ day is to host in-store events. And you don’t have to pull out all the stops to make an impact, spread some cheer, and start off 2018 on a strong note. In today’s post, we’ll explore three of the biggest reasons why the holidays are the perfect time for in-store events.

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December 5, 2017 at 12:10 PM

Social Media Marketing Do's and Don'ts for the Furniture Industry

If you’re in the furniture or mattress business, you can’t deny that social media is a go-to tool for your customers. They may not be on Facebook, Instagram, or other social platforms to buy right then, but they are taking time on social to do research, check out reviews, get inspired, and explore local shopping options.

Even though social media is a marketing tool worth investigating, not every furniture business' social media venture has been a successful one. That's why we've put together a quick list of do's and don'ts for the furniture industry. Make sure you're following the Do's, steer clear of the Don'ts, and if you're just getting started, click here for a business owner's social media marketing checklist.

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November 21, 2017 at 8:30 AM

Why Black Friday is More Than Just One Day

For 65 years, the day after Thanksgiving has been regarded as the beginning of the holiday shopping season. Retailers have come to count on Black Friday to set the pace for holiday sales, and as competition for customers has increased, stores have begun to open earlier and earlier, with some now beginning their promotions well before Thanksgiving Day.

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November 3, 2017 at 9:00 AM

How Digital Marketing Can Drive Retail Marketing ROI

You may know that integrating your marketing message across multiple channels helps to amplify your results and success. But if you haven’t done a full dive into an omnichannel approach yet—integrating your digital marketing with radio advertising, social media, and other marketing efforts for a seamless brand experience—it’s time to consider taking the plunge.

According to a Forbes Insights’ report, “A Split Screen: Online Information and a Human Touch,” almost half of retailers report that customers research big-purchase items online, and then visit the store to buy. In other words, customers are looking for an omnichannel experience—and not all retailers are providing one.

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August 15, 2017 at 9:00 AM

How to Grow Your Retail Store Foot Traffic with Digital Marketing

For retail businesses—places that rely on customers coming in the door—a great storefront is no longer enough to stay ahead of the competition and grow sales. If you’re not leveraging the potential of SEO, organic and paid search, display advertising, and other digital marketing initiatives, you’re limiting your results.

In this post, we’ll focus on four digital marketing must-haves to increase foot traffic at your retail store.

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August 2, 2017 at 9:00 AM

Top 7 Marketing Tips for Planning Successful In-Store Events

In-store events can be a fun and exciting way to support your retail marketing efforts. Leveraging this kind of event can draw new customers to your store while strengthening relationships you already have with current customers, even improving loyalty. A bright and memorable store experience can lead to more brand awareness, lift brand perception, and improve sales in both the short and long term. However, the key to event marketing is strategic deployment. Developing a plan is the first step.

Today’s post includes seven tips to help ensure you approach event planning with the right frame of mind.

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