3 minute read
October 9, 2018 at 9:15 AM

Fall Marketing Tips for Home Improvement Companies

As summer slips away and fall arrives, some home improvement companies may begin to see business lagging. It’s the start of the off-season, when customers turn their eyes to the holidays and wait for the spring season to make home renovations. Nonetheless, marketing for home improvement companies doesn’t need to come to a halt. Fall still offers plenty of opportunities for companies to reach out to potential customers and begin filling their project pipeline.

That’s why we’ve put together the following fall marketing tips — they’ll help you maintain momentum throughout the fall season and stay top-of-mind when the season breaks.

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4 minute read
July 18, 2018 at 8:00 AM

The Business Owner's Seasonal Guide to Home Improvement Marketing

The days are long, and the weather is warm, which means the home improvement season is on here in Chicago. Homeowners find it’s the perfect time of year to beautify their property, taking on projects indoors and out. After all, it’s the time of year when everyone wants their family, friends, and neighbors to stop by for a barbecue, dip in the pool, or toasting s’mores over a chic or cozy fire pit.

Of course, we don’t have to tell you that. Your plate’s probably full as it is, and more likely than not, the orders will keep coming in. It might be tempting to think that with all those projects in the pipeline, you don’t need to commit more time from your tight schedule for marketing. Taking care of your current customers is certainly important. But you also need to think long term.

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5 minute read
January 30, 2018 at 1:15 PM

6 Social Media Tips for Chicago Home Remodelers

For Chicago home improvement companies, connecting with homeowners and building trust in your brand is key. One perfect tool to do that is social media. Social opens the door to reach and interact with consumers in a way traditional marketing alone can’t match.

In this post, we’ll share our top tips and ideas for Chicago home remodelers to put social media to work to showcase your expertise and team, inspire homeowners, and develop a community of followers.

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1 minute read
January 25, 2018 at 1:00 PM

Chicago Radio Delivers 30 Years of Real Results for Perma-Seal

Radio advertising can provide solid ROI for home improvement businesses. In fact, research from Nielsen indicates that for every $1 invested in radio, home improvement companies see $9 of incremental sales. 

Chicago home improvement business owners are capitalizing on radio's proven results. Roy Spencer, President and Owner of Perma-Seal Basement Systems, gave his personal endorsement for radio advertising in a 60-second interview that aired across 40 stations in Chicago earlier this month.

"I've always loved radio – we've been using it for 30 years, and the reasons haven't really changed. First of all, we're in Chicago! There's always traffic, so you're almost assured of a captive audience on most days."

- Roy Spencer, President & Owner of Perma-Seal Basement Systems

Click here to hear the full interview. 

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3 minute read
November 29, 2017 at 3:15 PM

Why Radio Works for Home Improvement Businesses (Even in the Off-Season)

A recent study from Nielsen has reaffirmed the power of radio in 2017. Yet as we close in on the holidays and prepare to close out the year, it’s safe to say many home improvement business owners aren’t thinking about radio advertising’s effectiveness. It may even seem like the time to take a break from marketing altogether.

After all, it’s the off-season—with little daylight yet so much on people’s lists outside of home improvement, and greater risk for bad weather. Chicago homeowners may be unlikely to start new projects, right?

In this post, we’ll talk about the three biggest reasons your Chicago home improvement company should be advertising through the winter, as well as why to include radio as part of your year-round strategy.

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3 minute read
November 13, 2017 at 12:00 PM

Winter Marketing Tips to Prep Your Home Improvement Business for a Busy 2018

Holidays and colder months can mean some downtime for contractors and owners of home improvement businesses. But it’s the perfect time to work on your marketing plans to ensure that you’re busy throughout 2018.

It’s always a best practice to keep your Chicago home improvement marketing going year-round, but here are a few ideas specifically designed to help you with your 2018 marketing plan. By studying and putting them into practice now during the cold season, you’ll keep projects coming in and set your business up for success—each and every season to come.

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3 minute read
August 4, 2017 at 9:00 AM

Grow Your HVAC Business Year Round with These 7 Marketing Tips

As an HVAC business, you know that there are a variety of tactics you can use to effectively market your brand. Vehicle wrapping is common, and many companies come up with a catchy slogan or even a clever jingle about the comfort they can bring to their customers’ homes.

In today’s marketing environment, incorporating a digital marketing strategy, and pairing that with a reach and frequency powerhouse like radio, is a surefire way to ensure a steady flow of leads, as well as new and repeat customers. Here are some marketing tips to help grow your HVAC business year round.

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4 minute read
July 31, 2017 at 9:00 AM

5 Facts to Know for Your Chicago Home Improvement Business Marketing

Fueled by an improving economy and growth in both jobs and wages, the home improvement industry is seeing an increase in demand and sales, and the outlook for home improvement growth is holding steady and even showing signs of improving.

If you’re in the home improvement industry, understanding the nature of the ever-changing Chicago market needs to be a significant component of your marketing strategy as you allocate resources and craft your message. To help with that, we’ve put together some important Chicago stats to help you make decisions about your target audience and how to best reach them.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 


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