Social media is more ubiquitous — and more necessary — than ever before. Since 2016, between 77% and 80% of the U.S. population has had at least one social media handle, and worldwide, that numbers about 2.3 billion and growing (via Statista). And believe it or not, people are turning to the internet — and specifically social media and reviews — to answer medical questions and get opinions about medical and health products and services. Most (59%) of internet-using adults look online for specific information about a medical issue (e.g., regarding specific treatments), 18% have looked at social reviews, and 13% have gone online to seek out others with similar medical issues (via Pew Research Center). And roughly a third of consumers will turn to specifically to social media for a variety of health-related issues (from PwC Health Research Institute, via Greater Than One).
That makes social media a vital tool for intersecting with current and potential patients in order to ensure they receive not only the right care, but the best care. We’ve put together four ways your brand — be it a hospital, clinic, medi spa, dentist, or other healthcare facility — can use social media to ultimately maintain current patients and engage new ones.Read More