4 minute read
August 16, 2018 at 8:22 AM

Tactics for Using Social Media To Boost Your Healthcare Practice

Social media is more ubiquitous — and more necessary — than ever before. Since 2016, between 77% and 80% of the U.S. population has had at least one social media handle, and worldwide, that numbers about 2.3 billion and growing (via Statista). And believe it or not, people are turning to the internet — and specifically social media and reviews — to answer medical questions and get opinions about medical and health products and services. Most (59%) of internet-using adults look online for specific information about a medical issue (e.g., regarding specific treatments), 18% have looked at social reviews, and 13% have gone online to seek out others with similar medical issues (via Pew Research Center). And roughly a third of consumers will turn to specifically to social media for a variety of health-related issues (from PwC Health Research Institute, via Greater Than One).

That makes social media a vital tool for intersecting with current and potential patients in order to ensure they receive not only the right care, but the best care. We’ve put together four ways your brand — be it a hospital, clinic, medi spa, dentist, or other healthcare facility — can use social media to ultimately maintain current patients and engage new ones.

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5 minute read
November 9, 2017 at 9:00 AM

4 Steps to Better Healthcare Marketing ROI

Determining your return on investment (ROI) can be one of the hardest parts of marketing. In a previous post, we touched on some of the nuances surrounding ROI in healthcare marketing. While we shared that there’s not necessarily an exact formula here, there are still best practices to follow to achieve positive marketing ROI in the healthcare industry.

In today’s post, we’ll break down four medical marketing tips to help you bolster your strategy and see the results you need for your organization.

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2 minute read
October 9, 2017 at 9:00 AM

Defining Marketing ROI in Healthcare

There are many reasons why healthcare marketing is different than other industries, which makes calculating marketing ROI uniquely challenging.

For one thing, an ad for a particular provider, facility, or treatment may not result in immediate action by a consumer. Many who are exposed to healthcare marketing may not need the service at that moment, or maybe ever. Depending on your service line (e.g., cardio versus obstetrics), the time frame where you can attribute revenue to your marketing can vary dramatically.

So, how do you know how well your healthcare marketing is working? On the surface, the calculation for ROI is pretty straightforward:

(Net Revenue - Marketing Spend) / Marketing Spend = Marketing ROI

Because of the industry complexities mentioned above, there’s not an exact formula for healthcare marketing ROI. However, the businesses that commit to an approach and stay vigorous about tracking their definition of ROI are more likely to allocate resources better and build more effective budgets.

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