5 minute read
August 21, 2018 at 10:05 AM

Does Your Auto Dealership’s Website Answer Customer Questions?

Today’s auto customers are more educated than ever before. More often than not, they do most, if not all, of their research before they ever step foot on your dealership. And they are ready to leverage that knowledge when they’re in the process of making their purchase decisions. The question becomes, what role does your dealership play in that research? How are you making buyers feel confident about their purchase decision and increasing the likelihood of them coming to your business versus your competitors?

As it turns out, your dealership’s website is the first line of influence online…

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4 minute read
January 26, 2018 at 12:15 PM

How Chicago Auto Dealers and Repair Shops Can Win More Customers with Social

Social media can be a powerful tool for almost any business, and auto repair shops are no exception. Your social media presence provides you with the ability to reach your target audience and engage with them in a way that builds trust and relationships, which is critical in the auto industry. It’s also a good way to encourage new customers to take action—like visiting your dealership to take a test drive.

However, as with any marketing tool, winning customers with social media requires a solid strategy. In this post, we’ll discuss social media tips for auto repair shops to reach new customers and increase sales.

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3 minute read
January 23, 2018 at 12:15 PM

3 Steps to Tune Up Your Automotive Radio Advertising

Competition is fierce across the auto industry, but it doesn’t get any fiercer than in Chicago. Your sales team can seal the deal with car shoppers once they’re through the doors, but first you need to stand out from the sea of other Chicago auto dealers.

As we’ve shared on our blog before, radio advertising has a proven track record among Chicago businesses. It can provide the reach and repetition that’s necessary to build brand recognition, and a powerful boost to your digital and social media marketing efforts. But not all radio stations are created equal, and the creative execution and strategy behind your radio spots can have a lot to do with whether or not your campaign is successful.

Today’s post explores three steps to kickstart or tune up your automotive radio advertising.

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3 minute read
December 22, 2017 at 2:15 PM

Video Marketing Ideas and Tips for the Automotive Industry

The early days of YouTube are long gone, and today’s marketers know video can be a powerful tool. When people are planning big purchases—like a new car—they’re doing their research online, and increasingly searching for videos. In fact, video’s domination is projected to continue into the foreseeable future, accounting for 82% of all consumer internet traffic by 2021.

Looking for ways to not just hop on the bandwagon but make video work for your Chicago dealership or auto shop? In this post, we’ll take a look at video marketing ideas specifically for the automotive industry, as well as some quick tips for producing effective videos.

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3 minute read
October 12, 2017 at 11:00 AM

4 Ways Audience Insights Can Empower Auto Dealerships

Today’s automotive consumers can shop and compare options with a few taps on a screen. And since they’re spending more time researching online (specifically on their phones) than at the dealership, reaching them requires showing up in their searches, having brand awareness in your market, and standing out from a sea of competitors.

With the sheer amount of data at their fingertips, your marketing needs to be based on a clear understanding of your target audience. Today's post examines ways that you can use target audience insights to improve your automotive marketing.

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3 minute read
September 29, 2017 at 1:00 PM

Automotive Tips for Boosting Your Digital Marketing with Radio

If there’s one entertainment medium that goes hand-in-hand with cars, it’s the radio. Radio spans generations, and through the evolution of digital technology, radio still persists as a powerful advertising tool. For automotive companies, radio advertising just makes sense.

In addition to providing pervasive reach, radio can add a significant boost to your digital marketing, if integrated correctly. Working with your media partner to develop a marketing plan that includes radio and digital can be impactful in terms of your brand recognition, website traffic, and sales and service revenue.

In today’s post, we’ll share three reasons to integrate your automotive radio and digital marketing, with tips along the way.

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