3 minute read
August 14, 2018 at 9:50 AM

4 Ways Cause Marketing Can Boost Brand Loyalty

Consumer values are changing, at least in terms of brand choice. Gone are the days when price and convenience alone were dependable factors. Instead, their preference leans directly on how brands engage and impact the world around them.

According to a 2015 report from Nielsen, 56% of consumers are willing to pay more for products from companies demonstrating commitments to positive impacts on society. Meanwhile, 53% would do the same for brands with strong commitments to their community. That’s even higher among Millennials — 73% will pay more for brands promoting sustainability, including community impact (as reported by Huffington Post, from the same report), while a whopping 81% expect their favorite brands to put out public statements regarding their corporate citizenship.

The sentiment has held up over the years, with a 2017 Nielsen report noting that 67% of Americans are prioritizing socially conscious food purchases. That same report notes that socially responsible brands are seeing the second highest sales growth (8%). In light of this, it becomes even more clear that cause marketing is critical for earning customer loyalty.

While Nielsen’s studies show how corporate social responsibility impacts your bottom line, more immediately, there are other impacts offered for generating loyalty through giving back to your community.

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2 minute read
July 10, 2018 at 9:00 AM

It Pays to Give Back — 5 Ways to Make a Difference In Your Community

Corporate social responsibility is much more than a buzzword. Giving back pays dividends for businesses large and small — and if your brand isn’t invested in your local community, you’re missing opportunities to keep employees satisfied and engaged, garner positive publicity, and gain brand ambassadors. In fact, 85% of Americans will switch brands to one associated with a cause, with 91% of Millennials willing to make the switch.

In a previous post, we talked about the many benefits of giving back, how our radio stations commit to public service, and some quick tips to show your brand cares. Keep reading for a deeper dive into ways to make a difference in your community.

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4 minute read
June 14, 2018 at 9:00 AM

Our Stations Are Committed to Community Service (And Your Business Should Be, Too)

Businesses can have a profound impact on their local community, and at Hubbard Chicago, we believe it’s part of good corporate citizenship to give back. Each of our radio stations is committed to community service, and we strongly recommend that your business get involved, too.

Why Give Back?

Doing great things for your community can also accomplish great things for your brand. Here are just a few outcomes you can expect when you carve out space in your mission statement for doing good:

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