3 minute read
July 19, 2017 at 10:45 AM

8 Tips to Draw Bigger Crowds at Your Next Event

Event marketing is a powerful way to meet and engage with large numbers of potential customers. Whether you're hosting a grand opening, putting on a large sale, or creating some kind of customer thank-you concert series... events can be an effective tool for building brand awareness, growing sales, and developing relationships. The key is you have to be able to pull it off. 

Here are eight local event marketing tips to help you ensure success at your next event. 

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2 minute read
June 20, 2017 at 8:00 AM

When You Sponsor Events, Remember to Think Outside the Booth

Choosing to sponsor live events can be an incredibly effective marketing tactic. It gives your brand a human face, closely associates you with the positivity of that event, and can even align your brand with important causes. The most common type of sponsorship that you might be used to seeing is a booth sponsorship, which can be extremely effective and even fun. However, this isn’t the only kind of event sponsorship you should be considering if you really want to make the most of your marketing dollars.

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