When you host an event, “build it, and they will come” isn’t the mantra you want to follow. The reality is that marketing is a vitally important step in planning any event. Effective marketing can create awareness and, in turn, boost attendance. This is especially true in the summer as it is quite likely that you are competing against other events and the possibility that potential attendees have plans to travel. In order to help your next event succeed, we have put together a few tips to help you boost attendance.Read More
Also known as experiential marketing, event marketing is an effective strategy that drives lead generation, customer engagement, and strong ROI for your business. In fact, 80% of marketers believe live events are critical to their company’s success, while 98% of people feel more inclined to purchase after attending an event activation, as reported by Experiential Marketing News.Read More
Many companies use sports sponsorships as a marketing tool. In fact, marketers are expected to spend about $17 billion on sports sponsorships this year, according to Statista. But radio is also seeing a surge in advertising spend - projected to increase nearly 210% from 2010 to 2021. Both channels can be used to build brand awareness, increase sales and introduce products to a new market. But when it comes to the ability to successfully extend your brand’s reach, sports sponsorships can’t compare.Read More
Summer is the perfect time to savor moments spent relaxing with our friends and having plenty of fun. Chicago offers numerous opportunities to add to these types of memories, not least of which are wine festivals. With a delectable selection of more than 300 wines from around the world, both the Naperville Wine Festival and the Windy City Wine Festival will wine, dine, and entertain Chicago locals with food from regional restaurateurs and live music. Naperville will host at the historic Naper Settlement, adding rustic charm, while Windy City’s chosen an iconic Chicago location — Buckingham Fountain — for its festivities. It’s no surprise then that last year, the combined attendance was over 20,000!
With crowds like that, Chicago’s wine festivals present a prime opportunity for businesses to reach attendees through unique, engaging, and fun sponsorships.Read More
Have you been looking for creative ways to increase your business visibility and attract more customers? One option that can deliver great results is event sponsorships. However, there are plenty of misconceptions that people have about sponsoring events and how truly beneficial they can be for your business.
Explore these four myths about event sponsorship, and learn how this tactic yields a high return on your investment.Read More
To get attention and be seen by the right eyes, businesses need to place their message in the right place at the right time. That’s something we can all agree on — along with the fact that it’s harder to stand out when consumers are exposed to thousands of marketing messages a day. How can you make yours different and memorable?Read More
Chicago listeners love The Drive (97.1 FM WDRV) — and the love is not limited to the music. Each year, the Drive’s Birthday Bash brings listeners together to party with their favorite radio personalities, enjoy popular musical acts, and sample food and drinks from local businesses. Past entertainment has included chart-topping artists like Styx, REO Speedwagon, and Don Felder. This year, the event headliners include two iconic acts that have spanned more than four decades and are still going strong — The Steve Miller Band and Peter Frampton.Read More
There are plenty of live events in Chicago, and the majority of them are available to sponsor in some way, shape, or form. From farmers markets to concerts, beer festivals to marathons, there seems to be some kind of event for every type of audience or consumer. How then, as an advertiser, does one decide which event to partner with? If event sponsorships are part of your marketing strategy, then use this list below to help you determine whether events are a good fit for your goals.Read More
Now that the biggest gift-giving holidays are upon us, shopping has ramped up into high gear. People of all ages are not only online filling their carts, but in stores and retail centers hunting for presents (especially as we get down to the wire).
For Chicago retailers and even restaurant owners, a great way to draw additional foot traffic and add value to your customers’ day is to host in-store events. And you don’t have to pull out all the stops to make an impact, spread some cheer, and start off 2018 on a strong note. In today’s post, we’ll explore three of the biggest reasons why the holidays are the perfect time for in-store events.Read More
In-store events can be a fun and exciting way to support your retail marketing efforts. Leveraging this kind of event can draw new customers to your store while strengthening relationships you already have with current customers, even improving loyalty. A bright and memorable store experience can lead to more brand awareness, lift brand perception, and improve sales in both the short and long term. However, the key to event marketing is strategic deployment. Developing a plan is the first step.
Today’s post includes seven tips to help ensure you approach event planning with the right frame of mind.Read More