3 minute read
December 11, 2018 at 12:50 PM

4 Easy Steps to Planning and Launching Your First Event

 

Also known as experiential marketing, event marketing is an effective strategy that drives lead generation, customer engagement, and strong ROI for your business. In fact, 80% of marketers believe live events are critical to their company’s success, while 98% of people feel more inclined to purchase after attending an event activation, as reported by Experiential Marketing News.

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2 minute read
October 18, 2018 at 11:00 AM

Battle of Reach: Radio vs. Sports Sponsorships

Many companies use sports sponsorships as a marketing tool. In fact, marketers are expected to spend about $17 billion on sports sponsorships this year, according to Statista. But radio is also seeing a surge in advertising spend - projected to increase nearly 210% from 2010 to 2021. Both channels can be used to build brand awareness, increase sales and introduce products to a new market. But when it comes to the ability to successfully extend your brand’s reach, sports sponsorships can’t compare.

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2 minute read
July 26, 2018 at 8:10 AM

Cheers to Chicago! 3 Reasons Why Advertisers Should Sponsor Wine Festivals This Summer

Summer is the perfect time to savor moments spent relaxing with our friends and having plenty of fun. Chicago offers numerous opportunities to add to these types of memories, not least of which are wine festivals. With a delectable selection of more than 300 wines from around the world, both the Naperville Wine Festival and the Windy City Wine Festival will wine, dine, and entertain Chicago locals with food from regional restaurateurs and live music. Naperville will host at the historic Naper Settlement, adding rustic charm, while Windy City’s chosen an iconic Chicago location — Buckingham Fountain — for its festivities. It’s no surprise then that last year, the combined attendance was over 20,000!

With crowds like that, Chicago’s wine festivals present a prime opportunity for businesses to reach attendees through unique, engaging, and fun sponsorships.

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3 minute read
May 31, 2018 at 9:00 AM

"It's Not Worth It," and Other Myths About Event Sponsorship

Have you been looking for creative ways to increase your business visibility and attract more customers? One option that can deliver great results is event sponsorships. However, there are plenty of misconceptions that people have about sponsoring events and how truly beneficial they can be for your business.

Explore these four myths about event sponsorship, and learn how this tactic yields a high return on your investment.

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2 minute read
May 8, 2018 at 12:00 PM

Commuter Party, Anyone? How to Connect with Chicago Consumers in a Fun, Memorable Way

To get attention and be seen by the right eyes, businesses need to place their message in the right place at the right time. That’s something we can all agree on — along with the fact that it’s harder to stand out when consumers are exposed to thousands of marketing messages a day. How can you make yours different and memorable?

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2 minute read
March 15, 2018 at 12:00 PM

The Drive's Birthday Bash is Coming Soon (3 Reasons Chicago Advertisers Should Join the Party)

Chicago listeners love The Drive (97.1 FM WDRV) — and the love is not limited to the music. Each year, the Drive’s Birthday Bash brings listeners together to party with their favorite radio personalities, enjoy popular musical acts, and sample food and drinks from local businesses. Past entertainment has included chart-topping artists like Styx, REO Speedwagon, and Don Felder. This year, the event headliners include two iconic acts that have spanned more than four decades and are still going strong — The Steve Miller Band and Peter Frampton.

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3 minute read
March 13, 2018 at 12:00 PM

What The 2018 Bacon Bash Can Teach Us About Event Sponsorships

There are plenty of live events in Chicago, and the majority of them are available to sponsor in some way, shape, or form. From farmers markets to concerts, beer festivals to marathons, there seems to be some kind of event for every type of audience or consumer. How then, as an advertiser, does one decide which event to partner with? If event sponsorships are part of your marketing strategy, then use this list below to help you determine whether events are a good fit for your goals.

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4 minute read
December 15, 2017 at 12:45 PM

3 Reasons ‘Tis the Season for Chicago Retailers to Host In-Store Events

Now that the biggest gift-giving holidays are upon us, shopping has ramped up into high gear. People of all ages are not only online filling their carts, but in stores and retail centers hunting for presents (especially as we get down to the wire).

For Chicago retailers and even restaurant owners, a great way to draw additional foot traffic and add value to your customers’ day is to host in-store events. And you don’t have to pull out all the stops to make an impact, spread some cheer, and start off 2018 on a strong note. In today’s post, we’ll explore three of the biggest reasons why the holidays are the perfect time for in-store events.

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4 minute read
August 2, 2017 at 9:00 AM

Top 7 Marketing Tips for Planning Successful In-Store Events

In-store events can be a fun and exciting way to support your retail marketing efforts. Leveraging this kind of event can draw new customers to your store while strengthening relationships you already have with current customers, even improving loyalty. A bright and memorable store experience can lead to more brand awareness, lift brand perception, and improve sales in both the short and long term. However, the key to event marketing is strategic deployment. Developing a plan is the first step.

Today’s post includes seven tips to help ensure you approach event planning with the right frame of mind.

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3 minute read
July 19, 2017 at 10:45 AM

8 Tips to Draw Bigger Crowds at Your Next Event

Event marketing is a powerful way to meet and engage with large numbers of potential customers. Whether you're hosting a grand opening, putting on a large sale, or creating some kind of customer thank-you concert series... events can be an effective tool for building brand awareness, growing sales, and developing relationships. The key is you have to be able to pull it off. 

Here are eight local event marketing tips to help you ensure success at your next event. 

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