December 15, 2017 at 12:45 PM

3 Reasons ‘Tis the Season for Chicago Retailers to Host In-Store Events

Now that the biggest gift-giving holidays are upon us, shopping has ramped up into high gear. People of all ages are not only online filling their carts, but in stores and retail centers hunting for presents (especially as we get down to the wire).

For Chicago retailers and even restaurant owners, a great way to draw additional foot traffic and add value to your customers’ day is to host in-store events. And you don’t have to pull out all the stops to make an impact, spread some cheer, and start off 2018 on a strong note. In today’s post, we’ll explore three of the biggest reasons why the holidays are the perfect time for in-store events.

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August 2, 2017 at 9:00 AM

Top 7 Marketing Tips for Planning Successful In-Store Events

In-store events can be a fun and exciting way to support your retail marketing efforts. Leveraging this kind of event can draw new customers to your store while strengthening relationships you already have with current customers, even improving loyalty. A bright and memorable store experience can lead to more brand awareness, lift brand perception, and improve sales in both the short and long term. However, the key to event marketing is strategic deployment. Developing a plan is the first step.

Today’s post includes seven tips to help ensure you approach event planning with the right frame of mind.

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July 19, 2017 at 10:45 AM

8 Tips to Draw Bigger Crowds at Your Next Event

Event marketing is a powerful way to meet and engage with large numbers of potential customers. Whether you're hosting a grand opening, putting on a large sale, or creating some kind of customer thank-you concert series... events can be an effective tool for building brand awareness, growing sales, and developing relationships. The key is you have to be able to pull it off. 

Here are eight local event marketing tips to help you ensure success at your next event. 

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June 20, 2017 at 8:00 AM

When You Sponsor Events, Remember to Think Outside the Booth

Choosing to sponsor live events can be an incredibly effective marketing tactic. It gives your brand a human face, closely associates you with the positivity of that event, and can even align your brand with important causes. The most common type of sponsorship that you might be used to seeing is a booth sponsorship, which can be extremely effective and even fun. However, this isn’t the only kind of event sponsorship you should be considering if you really want to make the most of your marketing dollars.

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