3 minute read
October 11, 2018 at 9:15 AM

Email Marketing Subject Line Best Practices

Email marketing is one of the best ways to attract and engage your customers. However, more than 280 billion emails are received and sent each day, according to Statista, making it difficult for customers to read every email that appears in their inbox – including yours!

So what’s the best way to make your email stand out from the rest?

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3 minute read
July 12, 2017 at 11:57 AM

Why Personalization is Not Just a Buzzword

Personalization is much more than a marketing term to toss around. It’s about meeting the expectations of your customer and providing a more enjoyable experience. Indeed, consumers are demanding more personalized brand interactions. It’s common for consumers to be more likely to buy from a company that knows them by name or makes recommendations based on their past purchases or behaviors. They expect content and interactions to be relevant, interesting, and valuable.

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