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2060 Digital's The Rise of OTT
2060 Digital's How to Prove ROI in Traditional Media
2060 Digital's The Right Video Length For Each Platform
2060 Digital's How to Rank Higher Than Your Competitors on Google
2060 Digital's 5 Social Media Milestones for On-Target Strategy
Radio vs. Streaming Services—What Advertisers Should Know
Spotify, Pandora and other music streaming services have quickly risen in popularity — but, despite the hype, they have not eclipsed the power of AM/FM radio. The AM/FM radio landscape remains strong, with reach of 227 Million or 90% of adults. This is particularly favorable for advertisers, as loyal listeners continue to tune in to their favorite shows each day.
As you work on determining where to focus your advertising efforts, you can benefit from learning why radio is a much more viable marketing channel than streaming platforms. Use this guide to explore the benefits of advertising through traditional radio.
Read More2060 Digital's How To Value Impressions, Clicks, and Conversions
Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology.
Read More2060 Digital's Social Media Platform Update
Breaking: In the world of social media marketing, keeping up with all the changing platforms is a job in itself. That’s where we come in. Read on to get caught up with what’s happening.
Read MoreWhy Recruitment Needs to Go Beyond a Job Board Listing
Recruitment is a challenge for many companies, with approximately three quarters (72.8%) of employers struggling to find relevant candidates for open positions. And with a 3.8 percent national unemployment rate, employers are also facing a candidate-driven labor market. In such a scenario, employers should be strategic about how they are recruiting new candidates.
Read MoreWhy All Digital Agencies are NOT Created Equal
You have many options when it comes to outsourcing your digital marketing. However, when it comes to providing high-quality digital marketing services that drive results, many agencies fall short. That’s why, before you sign a contract, it is vital that you evaluate a potential partner and check out their features and attributes. In doing this, you are best able to determine which agency is right for your business. We have put together a few things you should look out for that help separate the good from the great in digital agencies.
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