0 minute read
June 11, 2019 at 9:52 AM

2060 Digital's How To Value Impressions, Clicks, and Conversions

Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology.

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0 minute read
May 23, 2019 at 10:33 AM

2060 Digital's Social Media Platform Update

Breaking: In the world of social media marketing, keeping up with all the changing platforms is a job in itself. That’s where we come in. Read on to get caught up with what’s happening.

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3 minute read
May 9, 2019 at 9:30 AM

Why Recruitment Needs to Go Beyond a Job Board Listing

Recruitment is a challenge for many companies, with approximately three quarters (72.8%) of employers struggling to find relevant candidates for open positions. And with a 3.8 percent national unemployment rate, employers are also facing a candidate-driven labor market. In such a scenario, employers should be strategic about how they are recruiting new candidates.

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2 minute read
April 25, 2019 at 10:30 AM

Why All Digital Agencies are NOT Created Equal

You have many options when it comes to outsourcing your digital marketing. However, when it comes to providing high-quality digital marketing services that drive results, many agencies fall short. That’s why, before you sign a contract, it is vital that you evaluate a potential partner and check out their features and attributes. In doing this, you are best able to determine which agency is right for your business. We have put together a few things you should look out for that help separate the good from the great in digital agencies.

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3 minute read
April 16, 2019 at 9:00 AM

Top Influencer Marketing Trends for 2019

Inherently a hybrid of old and new marketing tools, influencer marketing is constantly evolving, with new trends and tactics continuously emerging. With such a wide set of applications, the practice continues to find appeal among various companies and organizations.

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3 minute read
April 11, 2019 at 10:00 AM

How to Use Radio and Digital to Find the Perfect Candidate for Your Job Posting

Finding the best candidate to fill your job opening requires innovation and an outside-the-box approach. With an unemployment rate that has dropped down to 4 percent, it is a candidate-driven job market. To recruit the top candidates brands must expand their recruitment marketing strategy.

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2 minute read
April 2, 2019 at 9:30 AM

Successful Websites Have These 5 Things in Common

With a well-designed website, you can effectively generate leads and position your company as a leader in your industry. According to Capital One, only 56% of small business owners even have a website, so you’re already ahead of the competition if you have one. But you shouldn’t stop there. It’s also important to ensure your website is performing well and helping you achieve your marketing goals.

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1 minute read
March 12, 2019 at 10:45 AM

4 Reasons to Work with a Media Company for Digital Advertising

When done right, digital advertising adds value to any marketing campaign. It helps build awareness, drive engagement and influence customer behavior. While it may seem easier to keep digital advertising in-house, there are a number of benefits to outsourcing your efforts to a media company who will take a strategic approach to building a plan that works best for you.

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2 minute read
February 12, 2019 at 10:00 AM

3 Powerful Reasons Why Video Works

In the digital marketing world, perhaps nothing is more engaging than a well-crafted video – and its popularity as a leading content medium proves it. According to a report by Forbes, video is projected to claim more than 80% of all web traffic in 2019. It also plays a major role in the buying journey, as up to 90% of consumers report that videos help them make purchase decisions, while 64% are swayed into buying a product online after watching a video about it.

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2 minute read
January 28, 2019 at 11:00 AM

Content Marketing and the Power of Blogging

Bill Gates famously declared, “Content is king” in 1996. More than two decades later, this statement holds true. A staggering 84.5% of US companies plan to use utilize digital content marketing strategies in 2019, according to eMarketer. On the consumer side, 84% of people expect brands to provide content that entertains, tells stories, provides solutions and creates experiences. Content marketing can help businesses meet their expectations.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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