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November 12, 2019 at 10:00 AM
2060 Digital's The Rise of OTT
October 24, 2019 at 10:00 AM
2060 Digital's How to Prove ROI in Traditional Media
September 19, 2019 at 10:00 AM
2060 Digital's The Right Video Length For Each Platform
August 13, 2019 at 10:00 AM
2060 Digital's How to Rank Higher Than Your Competitors on Google
July 30, 2019 at 10:00 AM
2060 Digital's 5 Social Media Milestones for On-Target Strategy
Implementing social media into your business’s marketing strategy can often feel like you’re putting all this time and energy in, but seeing very little reward. But the thing with social media is that it’s more about building relationships with qualified leads than it is about blasting a message to anyone and everyone who can see, hear or read. The leads you receive in the long run from social media are more likely to become repeat customers and even recommend you!
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July 16, 2019 at 12:34 PM
Radio vs. Streaming Services—What Advertisers Should Know
Spotify, Pandora and other music streaming services have quickly risen in popularity — but, despite the hype, they have not eclipsed the power of AM/FM radio. The AM/FM radio landscape remains strong, with reach of 227 Million or 90% of adults. This is particularly favorable for advertisers, as loyal listeners continue to tune in to their favorite shows each day.
As you work on determining where to focus your advertising efforts, you can benefit from learning why radio is a much more viable marketing channel than streaming platforms. Use this guide to explore the benefits of advertising through traditional radio.
Read MoreJune 11, 2019 at 9:52 AM
2060 Digital's How To Value Impressions, Clicks, and Conversions
Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology.
Read MoreMay 23, 2019 at 10:33 AM
2060 Digital's Social Media Platform Update
Breaking: In the world of social media marketing, keeping up with all the changing platforms is a job in itself. That’s where we come in. Read on to get caught up with what’s happening.
Read MoreMay 9, 2019 at 9:30 AM
Why Recruitment Needs to Go Beyond a Job Board Listing
Recruitment is a challenge for many companies, with approximately three quarters (72.8%) of employers struggling to find relevant candidates for open positions. And with a 3.8 percent national unemployment rate, employers are also facing a candidate-driven labor market. In such a scenario, employers should be strategic about how they are recruiting new candidates.
Read MoreApril 25, 2019 at 10:30 AM
Why All Digital Agencies are NOT Created Equal
You have many options when it comes to outsourcing your digital marketing. However, when it comes to providing high-quality digital marketing services that drive results, many agencies fall short. That’s why, before you sign a contract, it is vital that you evaluate a potential partner and check out their features and attributes. In doing this, you are best able to determine which agency is right for your business. We have put together a few things you should look out for that help separate the good from the great in digital agencies.
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