3 minute read
January 15, 2020 at 9:00 AM

Getting Ready to Buy Media? First, Ask Yourself These 5 Questions

Media buying only looks easy.

To someone new to the media buying process, it can feel overwhelming trying to figure out markets, prices, and other factors. Making sense of legacy media, like TV, radio or newspapers, was hard enough, but the newer digital media landscape has added even more terminology and complexity to the buying equation.

As a company owner or a top manager, you can try to learn the lingo from scratch, but it’s easier to turn to trusted media consultants who have been buying media for so long.

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0 minute read
January 8, 2020 at 9:30 AM

2060 Digital's The Push-Pull Theory: How Digital Marketing Elements All Work Together

Like any other classic combination (peanut butter and jelly, Lucy and Ricky…), something seemingly magical happens when you employ both push and pull marketing in a holistic marketing strategy. Read on to find out how implementing the “push-pull theory” will help you garner more leads, boost conversions, and improve your overall ROI, than just employing one facet of digital marketing.

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3 minute read
December 12, 2019 at 10:08 AM

Why Your Local Business Needs a Cause Marketing Strategy

Finding ways of giving back to your local community is one of the best things you and your company can do.

Here’s the real secret – it doesn’t matter why you do it, just that you do it. Maybe some fiscal-focused leaders only like taking advantage of tax credits for charitable activities and philanthropic endeavors. But regardless, the community will appreciate your efforts, as well as your employees. You might even encourage or inspire industry peers to do their part. You may also find that customers will be more willing to go out of their way to patronize your business if they recognize that your organization truly “walks the talk” and thinks beyond the bottom line.

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0 minute read
December 10, 2019 at 10:00 AM

2060 Digital's Radio and Online Advertising "Band" Together for Higher ROI

 

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1 minute read
November 12, 2019 at 10:00 AM

2060 Digital's The Rise of OTT

 

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0 minute read
October 24, 2019 at 10:00 AM

2060 Digital's How to Prove ROI in Traditional Media

 

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1 minute read
September 19, 2019 at 10:00 AM

2060 Digital's The Right Video Length For Each Platform

 

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0 minute read
August 13, 2019 at 10:00 AM

2060 Digital's How to Rank Higher Than Your Competitors on Google

 

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1 minute read
July 30, 2019 at 10:00 AM

2060 Digital's 5 Social Media Milestones for On-Target Strategy

Implementing social media into your business’s marketing strategy can often feel like you’re putting all this time and energy in, but seeing very little reward. But the thing with social media is that it’s more about building relationships with qualified leads than it is about blasting a message to anyone and everyone who can see, hear or read. The leads you receive in the long run from social media are more likely to become repeat customers and even recommend you!
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3 minute read
July 16, 2019 at 12:34 PM

Radio vs. Streaming Services—What Advertisers Should Know

Spotify, Pandora and other music streaming services have quickly risen in popularity — but, despite the hype, they have not eclipsed the power of AM/FM radio. The AM/FM radio landscape remains strong, with reach of 227 Million or 90% of adults.  This is particularly favorable for advertisers, as loyal listeners continue to tune in to their favorite shows each day.

As you work on determining where to focus your advertising efforts, you can benefit from learning why radio is a much more viable marketing channel than streaming platforms. Use this guide to explore the benefits of advertising through traditional radio.

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