Hubbard Chicago Marketing Blog

In the digital marketing world, perhaps nothing is more engaging than a well-crafted video – and its popularity as a leading content medium proves it. According to a report by Forbes, video is projected to claim more than 80% of all web traffic in 2019. It also plays a major role in the buying journey, as up to 90% of consumers report that videos help them make purchase decisions, while 64% are swayed into buying a product online after watching a video about it.

Bill Gates famously declared, “Content is king” in 1996. More than two decades later, this statement holds true. A staggering 84.5% of US companies plan to use utilize digital content marketing strategies in 2019, according to eMarketer. On the consumer side, 84% of people expect brands to provide content that entertains, tells stories, provides solutions and creates experiences. Content marketing can help businesses meet their expectations.

As a business owner, digital marketing is one of the most important elements in your marketing strategy that will help connect your audiences. However, you may not have the time, resources or skills to do it effectively. Hiring a digital agency to manage your digital marketing efforts can help your business grow and give you the exposure you need. And choosing a trusted, reputable digital marketing partner is essential to achieving success.

Display ads, or banner ads, are a popular form of advertising. Why are so many businesses embracing this advertising method? For starters, display advertising helps businesses reach the right audience at the right time thanks to advanced targeting options.

This allows businesses of all sizes reach a targeted audience in a way that’s cost-effective and measurable. Factor in the average conversion rate for display ads (0.77%), and the potential of display advertising becomes even more apparent.

Here’s a closer look at what display advertising is, why it works, and how to put it to optimal use for your business.

As a business owner, you’ve likely heard marketers discuss the importance of analytics in terms of your website’s performance. That’s where Google Analytics comes in. Although it may seem intimidating to beginners, it’s a powerful tool for you to gain insight into your website visitors, how they interact with your site and how well your site is performing. In turn, this data can help to optimize your digital marketing strategy to better meet your audience needs, resulting in increased conversions and business growth.

Leads are the currency of successful marketing campaigns. However, simply collecting leads is not enough; you must also have a plan in place to convert those leads into customers. And not surprising, HubSpot recently reported that 69% of marketers say converting leads is their top priority.

You too can maximize your marketing efforts by preparing your business to manage and nurture the leads generated from your marketing campaigns. Here are a few ways to get started with your lead conversion strategy.

With 1.8 billion users watching videos on YouTube each month, the platform offers nearly unmatched video marketing opportunities. These loyal viewers collectively watch about one billion hours of videos each day, which has drawn 51% of marketers to the advertising platform.

And these marketers are seeing significant benefits from advertising on YouTube. According to Google Ads, 70% of bumper ads significantly increased brand awareness in 2016, with an average lift of 9%. In addition, 90% of these ads drove ad recall globally, with an average lift of over 30%. In short, YouTube advertising works, but you must keep the following best practices in mind in order to find success.

Collecting and analyzing raw data can reveal exactly how well your digital marketing efforts support your traffic and conversion goals. Therefore, to ensure you are on the right track with your digital campaigns, it is important to track and analyze key performance indicators, or KPIs. These metrics reveal how well your marketing tactics help drive traffic to your website, keep your target audience engaged and drive conversions. To get started, you will first need to prepare a smart digital measurement strategy that will help you keep track of your progress.

Email marketing is one of the best ways to attract and engage your customers. However, more than 280 billion emails are received and sent each day, according to Statista, making it difficult for customers to read every email that appears in their inbox – including yours!

So what’s the best way to make your email stand out from the rest?

Today’s auto customers are more educated than ever before. More often than not, they do most, if not all, of their research before they ever step foot on your dealership. And they are ready to leverage that knowledge when they’re in the process of making their purchase decisions. The question becomes, what role does your dealership play in that research? How are you making buyers feel confident about their purchase decision and increasing the likelihood of them coming to your business versus your competitors?

As it turns out, your dealership’s website is the first line of influence online…