1 minute read
September 19, 2019 at 10:00 AM

2060 Digital's The Right Video Length For Each Platform

 

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0 minute read
August 13, 2019 at 10:00 AM

2060 Digital's How to Rank Higher Than Your Competitors on Google

 

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1 minute read
July 30, 2019 at 10:00 AM

2060 Digital's 5 Social Media Milestones for On-Target Strategy

Implementing social media into your business’s marketing strategy can often feel like you’re putting all this time and energy in, but seeing very little reward. But the thing with social media is that it’s more about building relationships with qualified leads than it is about blasting a message to anyone and everyone who can see, hear or read. The leads you receive in the long run from social media are more likely to become repeat customers and even recommend you!
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3 minute read
July 16, 2019 at 12:34 PM

Radio vs. Streaming Services—What Advertisers Should Know

Spotify, Pandora and other music streaming services have quickly risen in popularity — but, despite the hype, they have not eclipsed the power of AM/FM radio. The AM/FM radio landscape remains strong, with reach of 227 Million or 90% of adults.  This is particularly favorable for advertisers, as loyal listeners continue to tune in to their favorite shows each day.

As you work on determining where to focus your advertising efforts, you can benefit from learning why radio is a much more viable marketing channel than streaming platforms. Use this guide to explore the benefits of advertising through traditional radio.

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0 minute read
June 11, 2019 at 9:52 AM

2060 Digital's How To Value Impressions, Clicks, and Conversions

Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology.

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0 minute read
May 23, 2019 at 10:33 AM

2060 Digital's Social Media Platform Update

Breaking: In the world of social media marketing, keeping up with all the changing platforms is a job in itself. That’s where we come in. Read on to get caught up with what’s happening.

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3 minute read
May 9, 2019 at 9:30 AM

Why Recruitment Needs to Go Beyond a Job Board Listing

Recruitment is a challenge for many companies, with approximately three quarters (72.8%) of employers struggling to find relevant candidates for open positions. And with a 3.8 percent national unemployment rate, employers are also facing a candidate-driven labor market. In such a scenario, employers should be strategic about how they are recruiting new candidates.

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2 minute read
April 25, 2019 at 10:30 AM

Why All Digital Agencies are NOT Created Equal

You have many options when it comes to outsourcing your digital marketing. However, when it comes to providing high-quality digital marketing services that drive results, many agencies fall short. That’s why, before you sign a contract, it is vital that you evaluate a potential partner and check out their features and attributes. In doing this, you are best able to determine which agency is right for your business. We have put together a few things you should look out for that help separate the good from the great in digital agencies.

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3 minute read
April 16, 2019 at 9:00 AM

Top Influencer Marketing Trends for 2019

Inherently a hybrid of old and new marketing tools, influencer marketing is constantly evolving, with new trends and tactics continuously emerging. With such a wide set of applications, the practice continues to find appeal among various companies and organizations.

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3 minute read
April 11, 2019 at 10:00 AM

How to Use Radio and Digital to Find the Perfect Candidate for Your Job Posting

Finding the best candidate to fill your job opening requires innovation and an outside-the-box approach. With an unemployment rate that has dropped down to 4 percent, it is a candidate-driven job market. To recruit the top candidates brands must expand their recruitment marketing strategy.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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