February 13, 2018 at 12:00 PM

18 Digital Marketing Terms to Know in 2018

Technology is constantly evolving and advertising channels, best practices, and terms are changing to keep pace. Are you reconnecting with customers who browsed your website through retargeting? Is your website responsive, and do you have specific landing pages dedicated to driving conversions? Are you investing in marketing automation or making time for online reputation management?

If you’re not extremely familiar with all of the terms mentioned so far, not to worry. We’ve put together a quick list of digital marketing terms to know in 2018.

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January 9, 2018 at 12:15 PM

Boost In-Store Furniture and Mattress Sales with Retargeting Ads

When shopping for a big-ticket item such as furniture or a mattress, most consumers take their time. They conduct research, compare prices, and read reviews. They may put off making a decision on where to shop or which product to buy.

For products with longer sales cycles, such as furniture and mattresses, these types of search habits among shoppers make retargeting a good choice. It’s a great way to remind consumers about a furniture piece they looked at or a great price on a mattress in which they were interested. In this post, we’ll take a look at what retargeting is and how it can benefit Chicagoland furniture and mattress retailers.

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December 29, 2017 at 12:15 PM

Why Mobile is Critical to Furniture and Mattress Marketing Success

Mobile devices have become a basic and important part of our everyday lives. Research shows that the average American spends 500 hours annually using their mobile device. By 2019, it’s expected that 72% of all marketing dollars will be spent on mobile advertising. In addition, mobile-friendly websites rank higher in search results. Mobile search for furniture and mattresses is no different.

Did you know that mobile accounts for nearly 60% of searches for furniture? Across all demographics, shoppers are doing their research on the go, then buying at local stores.

In this post, we’ll explore why mobile is critical for furniture and mattress marketing and provide some tips on how to reach Chicago customers on their mobile devices.

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November 15, 2017 at 9:00 AM

Top 10 Marketing and Advertising Terms for 2018

As a business owner or marketer, you probably have a good handle on the language of marketing. But maybe you’re not fluent in digital advertising jargon or radio speak, or you’ve run into the occasional acronym that requires a Google search. We’ve all been there, especially as new digital platforms are taking off or search engines change the rules.

That’s why we’ve listed ten marketing and advertising terms below, to help ensure you’re on top of relevant trends and checking the right boxes into next year with your campaigns.

And if you want to dig even deeper, we cover more marketing, radio, and digital advertising definitions in our ebook, The Ultimate Guide to Marketing & Advertising Terms.

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November 3, 2017 at 9:00 AM

How Digital Marketing Can Drive Retail Marketing ROI

You may know that integrating your marketing message across multiple channels helps to amplify your results and success. But if you haven’t done a full dive into an omnichannel approach yet—integrating your digital marketing with radio advertising, social media, and other marketing efforts for a seamless brand experience—it’s time to consider taking the plunge.

According to a Forbes Insights’ report, “A Split Screen: Online Information and a Human Touch,” almost half of retailers report that customers research big-purchase items online, and then visit the store to buy. In other words, customers are looking for an omnichannel experience—and not all retailers are providing one.

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October 31, 2017 at 9:00 AM

3 Frightening Marketing Horror Stories (and How to Avoid Them)

Halloween is a fun time of the year filled with costumes, candy, and creativity. It’s a good time for businesses to get in the spirit, and also to stop and think—is anything spooky going on with your marketing?

Marketing horror stories take place year-round, in businesses big and small. From content that sucks the blood out of customer loyalty to zombies managing your digital marketing efforts, here are three nightmare marketing scenarios, and how to avoid them.

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September 19, 2017 at 9:00 AM

10 Digital Marketing Don'ts

If you’re not getting the results you want or expect from your digital marketing, it’s time to get down to the root of the problem and figure out what’s working, what needs to change, and why.

We’ve talked about marketing mistakes previously on our blog. Now we’re honing in specifically on digital, sharing some common digital marketing don’ts to watch out for.

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August 15, 2017 at 9:00 AM

How to Grow Your Retail Store Foot Traffic with Digital Marketing

For retail businesses—places that rely on customers coming in the door—a great storefront is no longer enough to stay ahead of the competition and grow sales. If you’re not leveraging the potential of SEO, organic and paid search, display advertising, and other digital marketing initiatives, you’re limiting your results.

In this post, we’ll focus on four digital marketing must-haves to increase foot traffic at your retail store.

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July 12, 2017 at 11:57 AM

Why Personalization is Not Just a Buzzword

Personalization is much more than a marketing term to toss around. It’s about meeting the expectations of your customer and providing a more enjoyable experience. Indeed, consumers are demanding more personalized brand interactions. It’s common for consumers to be more likely to buy from a company that knows them by name or makes recommendations based on their past purchases or behaviors. They expect content and interactions to be relevant, interesting, and valuable.

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June 30, 2017 at 8:00 AM

3 Ways to Grow Your Online Presence with Radio Advertising

Most of us can’t argue the importance of having an integrated marketing strategy that reaches across different devices and platforms. Cross-channel marketing is critical to almost every type of business in today’s world. Like many other marketers, driving traffic and leads through your website might be one of your primary goals, and this article will address how radio advertising can be effectively put to use to do that (and more).

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Welcome to our marketing blog, your go-to resource for Chicago business owners and markters looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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