Social distancing means individuals across society must suppress their hard-wired impulses for human connections. This includes seeking contact with their friends, physically touching others, and socializing in a group. Your business can play a large part of helping your customers deal with social distancing. The following are tips to help you decide how you can best communicate with customers suffering from social isolation.Read More
An eager car buyer looks over to their speaker and asks “Alexa, where’s the nearest Honda dealership?” The speaker replies “The nearest Honda dealership is on 123 Main Street.” Wouldn’t it be great if home and office speakers were advertising your business listing too?Read More
When it comes to digital display ads, perhaps nothing else has more of a direct impact on your click-through and conversion rates than your call-to-action (CTA). Without a clear and compelling CTA, you’re going to have a much more challenging time converting website visitors into qualified leads or paying customers.
Marketers have wondered, “What is the best time to post on social media?” for years, and thanks to dozens of studies there’s an answer.
Media buying only looks easy.
To someone new to the media buying process, it can feel overwhelming trying to figure out markets, prices, and other factors. Making sense of legacy media, like TV, radio or newspapers, was hard enough, but the newer digital media landscape has added even more terminology and complexity to the buying equation.
As a company owner or a top manager, you can try to learn the lingo from scratch, but it’s easier to turn to trusted media consultants who have been buying media for so long.Read More
Like any other classic combination (peanut butter and jelly, Lucy and Ricky…), something seemingly magical happens when you employ both push and pull marketing in a holistic marketing strategy. Read on to find out how implementing the “push-pull theory” will help you garner more leads, boost conversions, and improve your overall ROI, than just employing one facet of digital marketing.
Finding ways of giving back to your local community is one of the best things you and your company can do.
Here’s the real secret – it doesn’t matter why you do it, just that you do it. Maybe some fiscal-focused leaders only like taking advantage of tax credits for charitable activities and philanthropic endeavors. But regardless, the community will appreciate your efforts, as well as your employees. You might even encourage or inspire industry peers to do their part. You may also find that customers will be more willing to go out of their way to patronize your business if they recognize that your organization truly “walks the talk” and thinks beyond the bottom line.Read More