2 minute read
December 13, 2018 at 11:02 AM

The Business Owner's Guide to Google Analytics (The Basics)


As a business owner, you’ve likely heard marketers discuss the importance of analytics in terms of your website’s performance. That’s where Google Analytics comes in. Although it may seem intimidating to beginners, it’s a powerful tool for you to gain insight into your website visitors, how they interact with your site and how well your site is performing. In turn, this data can help to optimize your digital marketing strategy to better meet your audience needs, resulting in increased conversions and business growth.

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2 minute read
November 15, 2018 at 10:40 AM

How to Prepare Your Business for New Leads Generated from Your Marketing Campaign


Leads are the currency of successful marketing campaigns. However, simply collecting leads is not enough; you must also have a plan in place to convert those leads into customers. And not surprising, HubSpot recently reported that 69% of marketers say converting leads is their top priority.

You too can maximize your marketing efforts by preparing your business to manage and nurture the leads generated from your marketing campaigns. Here are a few ways to get started with your lead conversion strategy.

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3 minute read
November 13, 2018 at 10:25 AM

The Do's and Don'ts of YouTube Advertising


With 1.8 billion users watching videos on YouTube each month, the platform offers nearly unmatched video marketing opportunities. These loyal viewers collectively watch about one billion hours of videos each day, which has drawn 51% of marketers to the advertising platform.

And these marketers are seeing significant benefits from advertising on YouTube. According to Google Ads, 70% of bumper ads significantly increased brand awareness in 2016, with an average lift of 9%. In addition, 90% of these ads drove ad recall globally, with an average lift of over 30%. In short, YouTube advertising works, but you must keep the following best practices in mind in order to find success.

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4 minute read
November 1, 2018 at 9:52 AM

10 Digital Campaign Performance Metrics to Help You Decide What’s Working and What’s Not


Collecting and analyzing raw data can reveal exactly how well your digital marketing efforts support your traffic and conversion goals. Therefore, to ensure you are on the right track with your digital campaigns, it is important to track and analyze key performance indicators, or KPIs. These metrics reveal how well your marketing tactics help drive traffic to your website, keep your target audience engaged and drive conversions. To get started, you will first need to prepare a smart digital measurement strategy that will help you keep track of your progress.

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3 minute read
October 11, 2018 at 9:15 AM

Email Marketing Subject Line Best Practices

Email marketing is one of the best ways to attract and engage your customers. However, more than 280 billion emails are received and sent each day, according to Statista, making it difficult for customers to read every email that appears in their inbox – including yours!

So what’s the best way to make your email stand out from the rest?

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5 minute read
August 21, 2018 at 10:05 AM

Does Your Auto Dealership’s Website Answer Customer Questions?

Today’s auto customers are more educated than ever before. More often than not, they do most, if not all, of their research before they ever step foot on your dealership. And they are ready to leverage that knowledge when they’re in the process of making their purchase decisions. The question becomes, what role does your dealership play in that research? How are you making buyers feel confident about their purchase decision and increasing the likelihood of them coming to your business versus your competitors?

As it turns out, your dealership’s website is the first line of influence online…

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5 minute read
March 8, 2018 at 12:00 PM

5 Questions to Ask as You Pick Your Digital Marketing Partner

Selecting a digital marketing partner is an important decision, one that can determine whether or not your digital efforts will deliver the best ROI possible. Every potential partner will want your business, but that doesn’t always mean they’re the right fit. You need to approach the decision thoughtfully, and screen your potential partners for deeper information that goes beyond a convincing pitch.

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6 minute read
February 13, 2018 at 12:00 PM

18 Digital Marketing Terms to Know in 2018

Technology is constantly evolving and advertising channels, best practices, and terms are changing to keep pace. Are you reconnecting with customers who browsed your website through retargeting? Is your website responsive, and do you have specific landing pages dedicated to driving conversions? Are you investing in marketing automation or making time for online reputation management?

If you’re not extremely familiar with all of the terms mentioned so far, not to worry. We’ve put together a quick list of digital marketing terms to know in 2018.

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3 minute read
January 9, 2018 at 12:15 PM

Boost In-Store Furniture and Mattress Sales with Retargeting Ads

When shopping for a big-ticket item such as furniture or a mattress, most consumers take their time. They conduct research, compare prices, and read reviews. They may put off making a decision on where to shop or which product to buy.

For products with longer sales cycles, such as furniture and mattresses, these types of search habits among shoppers make retargeting a good choice. It’s a great way to remind consumers about a furniture piece they looked at or a great price on a mattress in which they were interested. In this post, we’ll take a look at what retargeting is and how it can benefit Chicagoland furniture and mattress retailers.

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3 minute read
December 29, 2017 at 12:15 PM

Why Mobile is Critical to Furniture and Mattress Marketing Success

Mobile devices have become a basic and important part of our everyday lives. Research shows that the average American spends 500 hours annually using their mobile device. By 2019, it’s expected that 72% of all marketing dollars will be spent on mobile advertising. In addition, mobile-friendly websites rank higher in search results. Mobile search for furniture and mattresses is no different.

Did you know that mobile accounts for nearly 60% of searches for furniture? Across all demographics, shoppers are doing their research on the go, then buying at local stores.

In this post, we’ll explore why mobile is critical for furniture and mattress marketing and provide some tips on how to reach Chicago customers on their mobile devices.

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