3 minute read
March 26, 2020 at 9:00 AM

Keeping Customers Close, Comforted and Connected during the Social Distancing

Social distancing means individuals across society must suppress their hard-wired impulses for human connections. This includes seeking contact with their friends, physically touching others, and socializing in a group. Your business can play a large part of helping your customers deal with social distancing. The following are tips to help you decide how you can best communicate with customers suffering from social isolation.

Read More
4 minute read
March 18, 2020 at 2:14 PM

How to Use Smart Speakers as a Marketing Channel

An eager car buyer looks over to their speaker and asks “Alexa, where’s the nearest Honda dealership?” The speaker replies “The nearest Honda dealership is on 123 Main Street.” Wouldn’t it be great if home and office speakers were advertising your business listing too? 

Read More
0 minute read
March 12, 2020 at 10:00 AM

2060 Digital's Rethink Your Call-to-Action and Revolutionize Your Digital Display Ads

Read More
0 minute read
February 12, 2020 at 10:00 AM

2060 Digital's Is There A Best Time To Post?

Marketers have wondered, “What is the best time to post on social media?” for years, and thanks to dozens of studies there’s an answer.

Read More
3 minute read
January 15, 2020 at 9:00 AM

Getting Ready to Buy Media? First, Ask Yourself These 5 Questions

Media buying only looks easy.

To someone new to the media buying process, it can feel overwhelming trying to figure out markets, prices, and other factors. Making sense of legacy media, like TV, radio or newspapers, was hard enough, but the newer digital media landscape has added even more terminology and complexity to the buying equation.

As a company owner or a top manager, you can try to learn the lingo from scratch, but it’s easier to turn to trusted media consultants who have been buying media for so long.

Read More
0 minute read
January 8, 2020 at 9:30 AM

2060 Digital's The Push-Pull Theory: How Digital Marketing Elements All Work Together

Like any other classic combination (peanut butter and jelly, Lucy and Ricky…), something seemingly magical happens when you employ both push and pull marketing in a holistic marketing strategy. Read on to find out how implementing the “push-pull theory” will help you garner more leads, boost conversions, and improve your overall ROI, than just employing one facet of digital marketing.

Read More
3 minute read
December 12, 2019 at 10:08 AM

Why Your Local Business Needs a Cause Marketing Strategy

Finding ways of giving back to your local community is one of the best things you and your company can do.

Here’s the real secret – it doesn’t matter why you do it, just that you do it. Maybe some fiscal-focused leaders only like taking advantage of tax credits for charitable activities and philanthropic endeavors. But regardless, the community will appreciate your efforts, as well as your employees. You might even encourage or inspire industry peers to do their part. You may also find that customers will be more willing to go out of their way to patronize your business if they recognize that your organization truly “walks the talk” and thinks beyond the bottom line.

Read More
0 minute read
December 10, 2019 at 10:00 AM

2060 Digital's Radio and Online Advertising "Band" Together for Higher ROI

 

Read More
1 minute read
November 12, 2019 at 10:00 AM

2060 Digital's The Rise of OTT

 

Read More
0 minute read
October 24, 2019 at 10:00 AM

2060 Digital's How to Prove ROI in Traditional Media

 

Read More
HUBBARD_Chicago_logo.png

Thanks for stopping by!

Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

Subscribe

Recent Posts

Follow Us on Social