4 minute read
September 10, 2018 at 12:30 PM

5 Things You Need to Know About Chicago and Chicago Radio

Chicago is not the same city that it was 15 or even 5 years ago and the population continues to transform as it grows. For this reason, it's important to stay on top of the current trends in population and diversity to better shape your marketing decisions.  

A recent report from Nielsen found that nearly 230 million adults listen to radio each week, and the vast majority of this time is spent outside the home. See how Chicago's variations in neighborhoods, household income, and overall population can inform your next radio campaign.

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1 minute read
August 31, 2018 at 11:47 AM

How Radio Delivers Big When it Comes to ROI (Including a 12:1 Return!)

It's rare to find advertising that hits your core market and delivers significant and measurable returns. But that's exactly what researchers found in a study of a major men's personal care brand and its success with radio.

The brand equity, market share growth, and overall sales were impressive - with radio advertising delivering up to $12 in sales for each ad dollar.

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2 minute read
August 28, 2018 at 3:56 PM

Penny Mustard Furnishings Sees Year over Year Growth with Radio

Radio remains an effective and powerful advertising medium! Over 40 Chicago radio stations, including Hubbard Chicago, are committed to collectively promoting the power of radio.

We do it by all playing the same radio success story at the same exact time – effectively setting up an audio “road block” to reach hundreds of thousands of Chicago radio listeners. These success “roadblocks” are part of an ongoing initiative by the Radio Broadcasters of Chicagoland (RBC) to share how Chicago advertisers are using radio to get results.

Recently, all 40 stations simultaneously aired a 60-second interview with Arvid Huth, President of Penny Mustard Furnishings, detailing how radio advertising
has proven effective for his furniture chain.

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2 minute read
July 10, 2018 at 9:00 AM

It Pays to Give Back — 5 Ways to Make a Difference In Your Community

Corporate social responsibility is much more than a buzzword. Giving back pays dividends for businesses large and small — and if your brand isn’t invested in your local community, you’re missing opportunities to keep employees satisfied and engaged, garner positive publicity, and gain brand ambassadors. In fact, 85% of Americans will switch brands to one associated with a cause, with 91% of Millennials willing to make the switch.

In a previous post, we talked about the many benefits of giving back, how our radio stations commit to public service, and some quick tips to show your brand cares. Keep reading for a deeper dive into ways to make a difference in your community.

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2 minute read
July 2, 2018 at 9:00 AM

How Radio Gives Advertisers POP (Power of Personality)

When you hear “POP,” you might think of a music format, but we’re actually referring to the Power of Personality. We touched on this in a previous post, when we first shared the results of a study from Cumulus Media and Vision Critical/MARU. It revealed that radio personalities are intensely important to listeners, many of whom tune in just to hear their favorite show, and most of whom can name their favorite AM/FM DJ, show, or host when asked. These personalities feel like family to their listeners — most believe their routine simply wouldn’t be the same without them — and are easily able to make listeners laugh or think deeply about a subject. They’re trusted thought leaders that listeners will even follow to another station.

This is all great for radio stations and their programming, but what does it really mean for advertisers?

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4 minute read
June 14, 2018 at 9:00 AM

Our Stations Are Committed to Community Service (And Your Business Should Be, Too)

Businesses can have a profound impact on their local community, and at Hubbard Chicago, we believe it’s part of good corporate citizenship to give back. Each of our radio stations is committed to community service, and we strongly recommend that your business get involved, too.

Why Give Back?

Doing great things for your community can also accomplish great things for your brand. Here are just a few outcomes you can expect when you carve out space in your mission statement for doing good:

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3 minute read
June 7, 2018 at 9:15 AM

6 Ways Radio Personalities Create Meaningful Relationships

Radio reaches a huge audience of engaged listeners throughout the week, and it’s not just the music that has them tuning in.

Radio personalities are a critical part of the listener experience. In fact, according to a study from Cumulus Media and Vision Critical/MARU, many listeners (68%) can easily name a favorite AM/FM personality, DJ, or show, and a little more than half (52%) tune into their favorite station specifically to hear their favorite personality.

Simply put, radio personalities matter to their listeners. They’re a familiar, trusted voice and they engage with their audiences on a regular basis, encouraging interaction and building relationships. When they talk — about music, news, community events, or their thoughts on a business — people listen, and the conversation even continues off-air through other outlets, like social media and community events.

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2 minute read
May 22, 2018 at 12:00 PM

Chicago Radio Proves Effective for Arlington International Racecourse

On Tuesday, May 15 at 4:29pm, more than 40 Chicagoland radio stations simultaneously aired a 60-second interview with Howard Sudberry, Senior Director of Marketing & Communications at Arlington International Racecourse. Sudberry gave his personal endorsement for radio advertising, sharing how it's the biggest piece of Arlington's paid media campaigns.

"Radio is really an important part of our business because we have events that go on at Arlington outside of horse racing every weekend, and with radio, we can change our message frequently."

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2 minute read
May 8, 2018 at 12:00 PM

Commuter Party, Anyone? How to Connect with Chicago Consumers in a Fun, Memorable Way

To get attention and be seen by the right eyes, businesses need to place their message in the right place at the right time. That’s something we can all agree on — along with the fact that it’s harder to stand out when consumers are exposed to thousands of marketing messages a day. How can you make yours different and memorable?

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2 minute read
March 15, 2018 at 12:00 PM

The Drive's Birthday Bash is Coming Soon (3 Reasons Chicago Advertisers Should Join the Party)

Chicago listeners love The Drive (97.1 FM WDRV) — and the love is not limited to the music. Each year, the Drive’s Birthday Bash brings listeners together to party with their favorite radio personalities, enjoy popular musical acts, and sample food and drinks from local businesses. Past entertainment has included chart-topping artists like Styx, REO Speedwagon, and Don Felder. This year, the event headliners include two iconic acts that have spanned more than four decades and are still going strong — The Steve Miller Band and Peter Frampton.

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