Radio reaches a huge audience of engaged listeners throughout the week, and it’s not just the music that has them tuning in.
Radio personalities are a critical part of the listener experience. In fact, according to a study from Cumulus Media and Vision Critical/MARU, many listeners (68%) can easily name a favorite AM/FM personality, DJ, or show, and a little more than half (52%) tune into their favorite station specifically to hear their favorite personality.
Simply put, radio personalities matter to their listeners. They’re a familiar, trusted voice and they engage with their audiences on a regular basis, encouraging interaction and building relationships. When they talk — about music, news, community events, or their thoughts on a business — people listen, and the conversation even continues off-air through other outlets, like social media and community events.