2 minute read
July 2, 2018 at 9:00 AM

How Radio Gives Advertisers POP (Power of Personality)

When you hear “POP,” you might think of a music format, but we’re actually referring to the Power of Personality. We touched on this in a previous post, when we first shared the results of a study from Cumulus Media and Vision Critical/MARU. It revealed that radio personalities are intensely important to listeners, many of whom tune in just to hear their favorite show, and most of whom can name their favorite AM/FM DJ, show, or host when asked. These personalities feel like family to their listeners — most believe their routine simply wouldn’t be the same without them — and are easily able to make listeners laugh or think deeply about a subject. They’re trusted thought leaders that listeners will even follow to another station.

This is all great for radio stations and their programming, but what does it really mean for advertisers?

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4 minute read
June 14, 2018 at 9:00 AM

Our Stations Are Committed to Community Service (And Your Business Should Be, Too)

Businesses can have a profound impact on their local community, and at Hubbard Chicago, we believe it’s part of good corporate citizenship to give back. Each of our radio stations is committed to community service, and we strongly recommend that your business get involved, too.

Why Give Back?

Doing great things for your community can also accomplish great things for your brand. Here are just a few outcomes you can expect when you carve out space in your mission statement for doing good:

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3 minute read
June 7, 2018 at 9:15 AM

6 Ways Radio Personalities Create Meaningful Relationships

Radio reaches a huge audience of engaged listeners throughout the week, and it’s not just the music that has them tuning in.

Radio personalities are a critical part of the listener experience. In fact, according to a study from Cumulus Media and Vision Critical/MARU, many listeners (68%) can easily name a favorite AM/FM personality, DJ, or show, and a little more than half (52%) tune into their favorite station specifically to hear their favorite personality.

Simply put, radio personalities matter to their listeners. They’re a familiar, trusted voice and they engage with their audiences on a regular basis, encouraging interaction and building relationships. When they talk — about music, news, community events, or their thoughts on a business — people listen, and the conversation even continues off-air through other outlets, like social media and community events.

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2 minute read
May 22, 2018 at 12:00 PM

Chicago Radio Proves Effective for Arlington International Racecourse

On Tuesday, May 15 at 4:29pm, more than 40 Chicagoland radio stations simultaneously aired a 60-second interview with Howard Sudberry, Senior Director of Marketing & Communications at Arlington International Racecourse. Sudberry gave his personal endorsement for radio advertising, sharing how it's the biggest piece of Arlington's paid media campaigns.

"Radio is really an important part of our business because we have events that go on at Arlington outside of horse racing every weekend, and with radio, we can change our message frequently."

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2 minute read
May 8, 2018 at 12:00 PM

Commuter Party, Anyone? How to Connect with Chicago Consumers in a Fun, Memorable Way

To get attention and be seen by the right eyes, businesses need to place their message in the right place at the right time. That’s something we can all agree on — along with the fact that it’s harder to stand out when consumers are exposed to thousands of marketing messages a day. How can you make yours different and memorable?

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2 minute read
March 15, 2018 at 12:00 PM

The Drive's Birthday Bash is Coming Soon (3 Reasons Chicago Advertisers Should Join the Party)

Chicago listeners love The Drive (97.1 FM WDRV) — and the love is not limited to the music. Each year, the Drive’s Birthday Bash brings listeners together to party with their favorite radio personalities, enjoy popular musical acts, and sample food and drinks from local businesses. Past entertainment has included chart-topping artists like Styx, REO Speedwagon, and Don Felder. This year, the event headliners include two iconic acts that have spanned more than four decades and are still going strong — The Steve Miller Band and Peter Frampton.

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3 minute read
March 9, 2018 at 11:00 AM

15 Stats and Facts About Classic Rock and Its Listeners

Ah, classic rock… It might conjure up memories of big hair or Nixon, but that’s not the case for everyone. Why? Because classic rock’s audience continues to evolve, and classic rock has become one of the most successful formats introduced in the past 25 years.

Over the last few years there has been a surge in younger listeners attracted to the genre more than ever before. You may think that Millennials are all about Beyoncé and Bieber, but studies show they’re also open to other types of music and one they love is classic rock.

Multiple age groups — from Millennials to Baby Boomers — are actively listening to classic rock on different platforms and devices, and at events and festivals. Keep reading to learn more about today’s classic rock radio and its listeners!

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2 minute read
February 22, 2018 at 12:15 PM

Long Commutes Drive Listenership—Are You Reaching Chicago Consumers?

With all of the cutting-edge entertainment technology available to commuters, it may seem logical that fewer would be listening to the radio on their ride to work. However, the stats tell a different story.

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4 minute read
February 16, 2018 at 12:15 PM

First Go at Radio a Miss? 3 Steps to Success with Your Next Campaign

Advertising is both an art and a skill. If your first radio advertising campaign failed, it could be due to a number of reasons. Perhaps you didn’t select the right station or daypart to reach your target audience. Maybe your creative missed the mark, be it a matter of tone, content, or a confusing call-to-action.

Don’t let a lackluster or dismal first outing dissuade you from leveraging Chicago radio in your marketing mix. A lack of results can provide plenty of lessons. We’ve put together three steps to help you turn your radio advertising around.

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3 minute read
February 2, 2018 at 12:00 PM

“There are Too Many Commercials” and Other Chicago Radio Station Red Flags

For advertisers, long commercial breaks are a legitimate concern. A long break can mean that your radio commercial will get lost in the mix, wasting your investment in the strategy and creative behind your spot. At the same time, listeners expect to hear commercials when they tune in and even develop trust in brands that advertise on their favorite stations.

Radio advertising professionals understand that the key is to limit the number of ads per stopset in order to avoid the risk of listener tune-out—and maximize their advertisers’ investment.

Does Your Radio Partner Limit Commercial Breaks?

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