When you hear “POP,” you might think of a music format, but we’re actually referring to the Power of Personality. We touched on this in a previous post, when we first shared the results of a study from Cumulus Media and Vision Critical/MARU. It revealed that radio personalities are intensely important to listeners, many of whom tune in just to hear their favorite show, and most of whom can name their favorite AM/FM DJ, show, or host when asked. These personalities feel like family to their listeners — most believe their routine simply wouldn’t be the same without them — and are easily able to make listeners laugh or think deeply about a subject. They’re trusted thought leaders that listeners will even follow to another station.
This is all great for radio stations and their programming, but what does it really mean for advertisers?Read More