4 minute read
November 29, 2018 at 9:53 AM

6 Ways Radio Personalities are Making Meaningful Connections in the Chicago Community

 

Radio personalities have an integral role in the community. In fact, 56% of listeners state that radio talent is the main reason they tune in. They also have powerful influence with their audience – they keep listeners entertained, influence their purchase decisions and inform them of community events and issues. In many cases, radio personalities can be viewed as the pulse of the community, with a level of reach and engagement that’s hard to duplicate.

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2 minute read
November 20, 2018 at 11:00 AM

Chicago on the Move: The Power of Audio on the Go

 

As most radio listening occurs when people are out and about in their cars, audio on the go was born from radio. As smartphones and music-streaming apps start to dominate the audio landscape, radio stations are finding ways to reach their audiences through these same mediums. This approach is particularly effective as US adults spend about 3.5 hours per day on their mobile devices, and 90% of that time is spent online using their favorite apps. What’s more, digital audio is seeing the most activity within apps, with US adults listening to almost an hour of audio through apps daily. Therefore, through online apps and websites, radio stations can encourage listeners to continue to tune in to radio on the go.

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2 minute read
October 25, 2018 at 10:30 AM

Power of Traffic Sponsorships in the Chicago Market

 

Nearly 85% of US workers, or 150 million people nationwide, drive their personal vehicle to work and back each day. However, not all commutes are equal, especially when it comes to the potential for marketing success with traffic sponsorships.

Chicago has the third longest commute in the country at 58.5 minutes, making it a great market for traffic sponsorships. By signing up for traffic sponsorships, business owners can promote brand awareness with name-check mentions at the beginning and end of the bulletin. Below we explore the connection between heavy commutes and traffic sponsorship opportunities to help you determine if this option would be best for your business needs.

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4 minute read
September 19, 2018 at 9:15 AM

What Your Competition is Doing on Radio and Hopes You Don't Find Out

Previously, we’ve discussed on this blog the various reasons why radio advertising works, including it’s massive reach, large number of active listeners, and proven ROI. Of course, radio’s effectiveness relies on sound strategy and successful execution. But it also depends on your willingness to try new things in order to maximize your returns and surpass your competition. That’s why we’ve put together this list of radio advertising ideas your competition are likely using that you may not know about and should consider in order to be more competitive in the marketplace.

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4 minute read
September 10, 2018 at 12:30 PM

5 Things You Need to Know About Chicago and Chicago Radio

Chicago is not the same city that it was 15 or even 5 years ago and the population continues to transform as it grows. For this reason, it's important to stay on top of the current trends in population and diversity to better shape your marketing decisions.  

A recent report from Nielsen found that nearly 230 million adults listen to radio each week, and the vast majority of this time is spent outside the home. See how Chicago's variations in neighborhoods, household income, and overall population can inform your next radio campaign.

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1 minute read
August 31, 2018 at 11:47 AM

How Radio Delivers Big When it Comes to ROI (Including a 12:1 Return!)

It's rare to find advertising that hits your core market and delivers significant and measurable returns. But that's exactly what researchers found in a study of a major men's personal care brand and its success with radio.

The brand equity, market share growth, and overall sales were impressive - with radio advertising delivering up to $12 in sales for each ad dollar.

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2 minute read
August 28, 2018 at 3:56 PM

Penny Mustard Furnishings Sees Year over Year Growth with Radio

Radio remains an effective and powerful advertising medium! Over 40 Chicago radio stations, including Hubbard Chicago, are committed to collectively promoting the power of radio.

We do it by all playing the same radio success story at the same exact time – effectively setting up an audio “road block” to reach hundreds of thousands of Chicago radio listeners. These success “roadblocks” are part of an ongoing initiative by the Radio Broadcasters of Chicagoland (RBC) to share how Chicago advertisers are using radio to get results.

Recently, all 40 stations simultaneously aired a 60-second interview with Arvid Huth, President of Penny Mustard Furnishings, detailing how radio advertising
has proven effective for his furniture chain.

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2 minute read
July 10, 2018 at 9:00 AM

It Pays to Give Back — 5 Ways to Make a Difference In Your Community

Corporate social responsibility is much more than a buzzword. Giving back pays dividends for businesses large and small — and if your brand isn’t invested in your local community, you’re missing opportunities to keep employees satisfied and engaged, garner positive publicity, and gain brand ambassadors. In fact, 85% of Americans will switch brands to one associated with a cause, with 91% of Millennials willing to make the switch.

In a previous post, we talked about the many benefits of giving back, how our radio stations commit to public service, and some quick tips to show your brand cares. Keep reading for a deeper dive into ways to make a difference in your community.

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2 minute read
July 2, 2018 at 9:00 AM

How Radio Gives Advertisers POP (Power of Personality)

When you hear “POP,” you might think of a music format, but we’re actually referring to the Power of Personality. We touched on this in a previous post, when we first shared the results of a study from Cumulus Media and Vision Critical/MARU. It revealed that radio personalities are intensely important to listeners, many of whom tune in just to hear their favorite show, and most of whom can name their favorite AM/FM DJ, show, or host when asked. These personalities feel like family to their listeners — most believe their routine simply wouldn’t be the same without them — and are easily able to make listeners laugh or think deeply about a subject. They’re trusted thought leaders that listeners will even follow to another station.

This is all great for radio stations and their programming, but what does it really mean for advertisers?

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4 minute read
June 14, 2018 at 9:00 AM

Our Stations Are Committed to Community Service (And Your Business Should Be, Too)

Businesses can have a profound impact on their local community, and at Hubbard Chicago, we believe it’s part of good corporate citizenship to give back. Each of our radio stations is committed to community service, and we strongly recommend that your business get involved, too.

Why Give Back?

Doing great things for your community can also accomplish great things for your brand. Here are just a few outcomes you can expect when you carve out space in your mission statement for doing good:

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