3 minute read
July 16, 2019 at 12:34 PM

Radio vs. Streaming Services—What Advertisers Should Know

Spotify, Pandora and other music streaming services have quickly risen in popularity — but, despite the hype, they have not eclipsed the power of AM/FM radio. The AM/FM radio landscape remains strong, with reach of 227 Million or 90% of adults.  This is particularly favorable for advertisers, as loyal listeners continue to tune in to their favorite shows each day.

As you work on determining where to focus your advertising efforts, you can benefit from learning why radio is a much more viable marketing channel than streaming platforms. Use this guide to explore the benefits of advertising through traditional radio.

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2 minute read
July 9, 2019 at 10:00 AM

Who Listens to the Radio?

You have probably heard of, and may even use, digital media outlets that allow for online music streaming. Despite the popularity of these services, radio reaches over 90% of U.S. adults (around 227 million people) weekly. This is a number which has remained relatively stable since 2001.

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2 minute read
June 20, 2019 at 8:45 AM

Top Advantages and Challenges of Radio Advertising

Radio advertising is an incredible tool for getting your brand in front of mass audiences. Like most marketing platforms and channels, however, there are advantages and challenges to using radio. Before you begin investing in any sort of marketing, it is important to understand all of the advantages and challenges. We’ve put together a bit of information regarding these to help you determine if radio is right for your business.

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2 minute read
March 22, 2019 at 9:45 AM

How Radio and Podcasts Work Together to Promote Your Brand

While radio and podcasts both offer audio entertainment on the go, these two channels actually work quite differently. However, when combined, they can help you effectively promote your brand to your audience. At Hubbard, our radio stations WTMX and WDRV host their own podcasts to help marketers and listeners alike experience the benefits of both channels.

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2 minute read
February 27, 2019 at 1:30 PM

4 Questions to Ask Yourself Before Buying Media

Buying media is an important step in achieving your marketing goals. But to be successful, you must have a few things in place before actually purchasing media. Asking these key questions can help you make the right decisions when buying media to boost the effectiveness of your campaign:

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4 minute read
November 29, 2018 at 9:53 AM

6 Ways Radio Personalities are Making Meaningful Connections in the Chicago Community

 

Radio personalities have an integral role in the community. In fact, 56% of listeners state that radio talent is the main reason they tune in. They also have powerful influence with their audience – they keep listeners entertained, influence their purchase decisions and inform them of community events and issues. In many cases, radio personalities can be viewed as the pulse of the community, with a level of reach and engagement that’s hard to duplicate.

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2 minute read
November 20, 2018 at 11:00 AM

Chicago on the Move: The Power of Audio on the Go

 

As most radio listening occurs when people are out and about in their cars, audio on the go was born from radio. As smartphones and music-streaming apps start to dominate the audio landscape, radio stations are finding ways to reach their audiences through these same mediums. This approach is particularly effective as US adults spend about 3.5 hours per day on their mobile devices, and 90% of that time is spent online using their favorite apps. What’s more, digital audio is seeing the most activity within apps, with US adults listening to almost an hour of audio through apps daily. Therefore, through online apps and websites, radio stations can encourage listeners to continue to tune in to radio on the go.

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2 minute read
October 25, 2018 at 10:30 AM

Power of Traffic Sponsorships in the Chicago Market

 

Nearly 85% of US workers, or 150 million people nationwide, drive their personal vehicle to work and back each day. However, not all commutes are equal, especially when it comes to the potential for marketing success with traffic sponsorships.

Chicago has the third longest commute in the country at 58.5 minutes, making it a great market for traffic sponsorships. By signing up for traffic sponsorships, business owners can promote brand awareness with name-check mentions at the beginning and end of the bulletin. Below we explore the connection between heavy commutes and traffic sponsorship opportunities to help you determine if this option would be best for your business needs.

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4 minute read
September 19, 2018 at 9:15 AM

What Your Competition is Doing on Radio and Hopes You Don't Find Out

Previously, we’ve discussed on this blog the various reasons why radio advertising works, including it’s massive reach, large number of active listeners, and proven ROI. Of course, radio’s effectiveness relies on sound strategy and successful execution. But it also depends on your willingness to try new things in order to maximize your returns and surpass your competition. That’s why we’ve put together this list of radio advertising ideas your competition are likely using that you may not know about and should consider in order to be more competitive in the marketplace.

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4 minute read
September 10, 2018 at 12:30 PM

5 Things You Need to Know About Chicago and Chicago Radio

Chicago is not the same city that it was 15 or even 5 years ago and the population continues to transform as it grows. For this reason, it's important to stay on top of the current trends in population and diversity to better shape your marketing decisions.  

A recent report from Nielsen found that nearly 230 million adults listen to radio each week, and the vast majority of this time is spent outside the home. See how Chicago's variations in neighborhoods, household income, and overall population can inform your next radio campaign.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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