February 16, 2018 at 12:15 PM

First Go at Radio a Miss? 3 Steps to Success with Your Next Campaign

Advertising is both an art and a skill. If your first radio advertising campaign failed, it could be due to a number of reasons. Perhaps you didn’t select the right station or daypart to reach your target audience. Maybe your creative missed the mark, be it a matter of tone, content, or a confusing call-to-action.

Don’t let a lackluster or dismal first outing dissuade you from leveraging Chicago radio in your marketing mix. A lack of results can provide plenty of lessons. We’ve put together three steps to help you turn your radio advertising around.

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February 2, 2018 at 12:00 PM

“There are Too Many Commercials” and Other Chicago Radio Station Red Flags

For advertisers, long commercial breaks are a legitimate concern. A long break can mean that your radio commercial will get lost in the mix, wasting your investment in the strategy and creative behind your spot. At the same time, listeners expect to hear commercials when they tune in and even develop trust in brands that advertise on their favorite stations.

Radio advertising professionals understand that the key is to limit the number of ads per stopset in order to avoid the risk of listener tune-out—and maximize their advertisers’ investment.

Does Your Radio Partner Limit Commercial Breaks?

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January 25, 2018 at 1:00 PM

Chicago Radio Delivers 30 Years of Real Results for Perma-Seal

Radio advertising can provide solid ROI for home improvement businesses. In fact, research from Nielsen indicates that for every $1 invested in radio, home improvement companies see $9 of incremental sales. 

Chicago home improvement business owners are capitalizing on radio's proven results. Roy Spencer, President and Owner of Perma-Seal Basement Systems, gave his personal endorsement for radio advertising in a 60-second interview that aired across 40 stations in Chicago earlier this month.

"I've always loved radio – we've been using it for 30 years, and the reasons haven't really changed. First of all, we're in Chicago! There's always traffic, so you're almost assured of a captive audience on most days."

- Roy Spencer, President & Owner of Perma-Seal Basement Systems

Click here to hear the full interview. 

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January 24, 2018 at 12:00 PM

Not All Chicago Radio Stations Are Created Equal

With all of the media and entertainment options consumers have today, AM/FM radio still plays an important role in their everyday lives. In fact, radio reaches 93% of U.S. adults—but they’re spending 87% of their listening time with just three stations.

Clearly, not all radio stations are the same. And that means not all stations provide the same benefits or opportunities to advertisers. How do you choose the right Chicago radio station? Today’s post breaks down four steps to take to ensure you’re choosing wisely.

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January 23, 2018 at 12:15 PM

3 Steps to Tune Up Your Automotive Radio Advertising

Competition is fierce across the auto industry, but it doesn’t get any fiercer than in Chicago. Your sales team can seal the deal with car shoppers once they’re through the doors, but first you need to stand out from the sea of other Chicago auto dealers.

As we’ve shared on our blog before, radio advertising has a proven track record among Chicago businesses. It can provide the reach and repetition that’s necessary to build brand recognition, and a powerful boost to your digital and social media marketing efforts. But not all radio stations are created equal, and the creative execution and strategy behind your radio spots can have a lot to do with whether or not your campaign is successful.

Today’s post explores three steps to kickstart or tune up your automotive radio advertising.

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January 5, 2018 at 1:15 PM

“It’s Too Expensive” (Radio Advertising Misconception #3)

This is the third installment in our series on common misconceptions about radio advertising. In our first post, we discussed why asking your customer how they heard about you isn’t enough to understand the impact of your radio advertising. Then we explored how your customers are indeed spending time listening to radio. This week we’ll look at another radio advertising misconception: It’s too expensive.

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December 27, 2017 at 12:30 PM

“My Customers Aren’t Listening” (Radio Advertising Misconception #2)

This is the second installment in our series on common misconceptions about radio advertising. In our first post, we discussed why asking your customers how they heard about you isn’t enough data to understand the role your radio advertising played in getting them to your door, online or in person.

This week we turn our attention to a new radio advertising misconception: “My customers aren’t listening to the radio.”

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December 7, 2017 at 2:00 PM

How Should You Determine Your Radio Advertising Budget?

As 2017 wraps up, it’s time to look ahead to your strategy and budget for next year. Choosing which marketing channels you want to invest in can be hard enough, but choosing how much to spend on them can be even more difficult.

Our subscribers regularly check in for content on the power of radio, so perhaps you’re already using radio or considering it for your marketing mix. How do you know how to set your radio budget?

First, it might be helpful to better understand how radio advertising is priced, and why it can be different depending on the market and station you’re interested in. Let’s take a look.

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November 30, 2017 at 1:15 PM

The Live and Local Difference

How Radio is Changing and What We Won’t Budge On

Most of the time when you turn the radio on today, what you’ll hear is pre-recorded. Some media companies even use the same voice in every one of their markets. They’re using talent that’s not only not local—but located nowhere near the majority of their listeners.

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November 29, 2017 at 3:15 PM

Why Radio Works for Home Improvement Businesses (Even in the Off-Season)

A recent study from Nielsen has reaffirmed the power of radio in 2017. Yet as we close in on the holidays and prepare to close out the year, it’s safe to say many home improvement business owners aren’t thinking about radio advertising’s effectiveness. It may even seem like the time to take a break from marketing altogether.

After all, it’s the off-season—with little daylight yet so much on people’s lists outside of home improvement, and greater risk for bad weather. Chicago homeowners may be unlikely to start new projects, right?

In this post, we’ll talk about the three biggest reasons your Chicago home improvement company should be advertising through the winter, as well as why to include radio as part of your year-round strategy.

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