2 minute read
October 30, 2018 at 10:45 AM

Tips and Trends to Help You Better Market to Women in Chicago

According to Bloomberg, it's estimated that up to 80% of all consumer purchases are driven by women, both from their buying power and their influence. What's more, women are also likely to become brand loyalists once they find a product that works for them (and pass that loyalty on to future generations). It begs the question: Who are you targeting in your marketing campaigns? If it's not women, we recommend developing a plan today, as their influence as consumers continues to rise. Here's a look at some tips and tactics to help you better develop marketing toward women in the Windy City.

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2 minute read
February 22, 2018 at 12:15 PM

Long Commutes Drive Listenership—Are You Reaching Chicago Consumers?

With all of the cutting-edge entertainment technology available to commuters, it may seem logical that fewer would be listening to the radio on their ride to work. However, the stats tell a different story.

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