2 minute read
February 20, 2019 at 11:00 AM

Being Honest About Your Target Customer

An improved understanding of customer buying habits and preferences has forced a shift toward a customer-centric marketing approach instead of one focused primarily on the brand and its products or services. Most customers are simply not interested in hearing about your amazing products and services. With so many advertisements coming their way, customers would much rather hear about how your products and services can meet their needs.

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2 minute read
February 14, 2019 at 11:00 AM

Top 3 Questions Every Marketer Should Ask When Considering OTT

Digital media streaming services have made it easier than ever for people to cut the cord on pay-tv and use over-the-top, or OTT, devices to deliver all their entertainment needs. In fact, more than 33 million adults have cancelled traditional pay-TV. And as traditional TV audiences shrink, the number of people streaming media through OTT services continues to grow. As a marketer, it’s worthwhile to pay attention to this shift in customer behavior.

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4 minute read
January 1, 2019 at 11:00 AM

10 New Year's Resolutions Every Chicago Business Owner Should Make for 2019

As you embark on a new year, it is an excellent time to reflect on the success of your marketing strategy – and determine how you want your business to grow in the year ahead. You can structure these goals as New Year’s resolutions to create a solid business plan that supports sustained growth through 2019 and beyond. To get started, consider setting these 10 effective New Year’s resolutions in order to achieve true marketing success.

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2 minute read
October 30, 2018 at 10:45 AM

Tips and Trends to Help You Better Market to Women in Chicago

According to Bloomberg, it's estimated that up to 80% of all consumer purchases are driven by women, both from their buying power and their influence. What's more, women are also likely to become brand loyalists once they find a product that works for them (and pass that loyalty on to future generations). It begs the question: Who are you targeting in your marketing campaigns? If it's not women, we recommend developing a plan today, as their influence as consumers continues to rise. Here's a look at some tips and tactics to help you better develop marketing toward women in the Windy City.

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2 minute read
February 22, 2018 at 12:15 PM

Long Commutes Drive Listenership—Are You Reaching Chicago Consumers?

With all of the cutting-edge entertainment technology available to commuters, it may seem logical that fewer would be listening to the radio on their ride to work. However, the stats tell a different story.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 


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