3 minute read
January 15, 2020 at 9:00 AM

Getting Ready to Buy Media? First, Ask Yourself These 5 Questions

Media buying only looks easy.

To someone new to the media buying process, it can feel overwhelming trying to figure out markets, prices, and other factors. Making sense of legacy media, like TV, radio or newspapers, was hard enough, but the newer digital media landscape has added even more terminology and complexity to the buying equation.

As a company owner or a top manager, you can try to learn the lingo from scratch, but it’s easier to turn to trusted media consultants who have been buying media for so long.

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2 minute read
October 21, 2019 at 9:00 AM

How to Monetize Your PR

Back in the day, any business could have one big PR story in the media and become famous overnight. Now, however, it does not work that way. Business owners need to do a really good job of promoting their big media break in order for the PR to turn into the money they are looking for. This post will share four different ways that you can monetize your PR effectively.

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2 minute read
March 28, 2019 at 8:28 AM

5 Ways to Stretch Your Local Advertising Budget

Making the most of your advertising budget is challenging for many marketers, no matter how big or small it is. When it comes to local advertising, there are specific strategies you can use to stretch your dollars and maximize your budget. Here are five strategies to try:

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2 minute read
March 26, 2019 at 10:45 AM

Benefits to Placing Multi-Year Media Contracts

Although short-term media contracts can give your company valuable marketing support, they don’t always account for the bigger picture. Multi-year contracts, however, give you an opportunity to build out an effective marketing strategy that offers continuous benefits and long-term growth. Just as important, you can build a lasting relationship with your media partner, who will offer invaluable advice and support every step of the way. Therefore, when you choose to place a multi-year contract, the following benefits are a given.

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2 minute read
February 7, 2019 at 10:00 AM

Beyond Price: 3 More Things to Look at with Media Buys

When beginning the media buying process, price is usually the first factor to consider. You may ask yourself, “Does this ad placement fit in my budget?” or “Does the price reflect the expected return on investment?”

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4 minute read
November 1, 2018 at 9:52 AM

10 Digital Campaign Performance Metrics to Help You Decide What’s Working and What’s Not

 

Collecting and analyzing raw data can reveal exactly how well your digital marketing efforts support your traffic and conversion goals. Therefore, to ensure you are on the right track with your digital campaigns, it is important to track and analyze key performance indicators, or KPIs. These metrics reveal how well your marketing tactics help drive traffic to your website, keep your target audience engaged and drive conversions. To get started, you will first need to prepare a smart digital measurement strategy that will help you keep track of your progress.

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1 minute read
August 31, 2018 at 11:47 AM

How Radio Delivers Big When it Comes to ROI (Including a 12:1 Return!)

It's rare to find advertising that hits your core market and delivers significant and measurable returns. But that's exactly what researchers found in a study of a major men's personal care brand and its success with radio.

The brand equity, market share growth, and overall sales were impressive - with radio advertising delivering up to $12 in sales for each ad dollar.

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5 minute read
August 23, 2018 at 11:01 AM

How to Know if Social Media is Moving the Needle

Social media is a major marketing tool for businesses, and these days, thousands (if not millions) of marketers can attest to its benefits. However, CFOs and CEOs often have a hard time committing funds to support these efforts. And according to data from MDG Advertising, 44% of businesses have trouble accurately measuring social media ROI.

One of the key reasons behind this is the difficulty of tying social media metrics - like engagement and traffic - to metrics such as new customers, new prospects and sales growth. Here are several ways you can utilize hard data points to prove that your social media marketing is truly moving the needle within your business and delivering the results that you need.

Defining Success for Your Brand

As you're creating a social media strategy, it's important that you first determine what you're trying to accomplish. Are you trying to introduce a new product line to your current customers? Find new customers for your retail business? Grow awareness of your brand in your community?

These are all valid and worthy goals, but each requires measuring a different metric for success. Not every business will need to track each of the metrics below, but a subset of them will help determine whether or not your social media marketing is a justifiable way to spend marketing dollars.

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3 minute read
May 31, 2018 at 9:00 AM

"It's Not Worth It," and Other Myths About Event Sponsorship

Have you been looking for creative ways to increase your business visibility and attract more customers? One option that can deliver great results is event sponsorships. However, there are plenty of misconceptions that people have about sponsoring events and how truly beneficial they can be for your business.

Explore these four myths about event sponsorship, and learn how this tactic yields a high return on your investment.

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3 minute read
November 10, 2017 at 9:00 AM

4 Big Reasons to Build Chicago Radio Into Your 2018 Budget

The new year is right around the corner. And that means Chicago business owners and marketers are in annual planning mode, or will be soon! If radio is not already part of your 2018 marketing budget, it should be.

We’ve shared why radio works for small businesses—in today’s post, we explore why right now is a great time to add radio to your annual marketing plan.

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