4 minute read
November 1, 2018 at 9:52 AM

10 Digital Campaign Performance Metrics to Help You Decide What’s Working and What’s Not


Collecting and analyzing raw data can reveal exactly how well your digital marketing efforts support your traffic and conversion goals. Therefore, to ensure you are on the right track with your digital campaigns, it is important to track and analyze key performance indicators, or KPIs. These metrics reveal how well your marketing tactics help drive traffic to your website, keep your target audience engaged and drive conversions. To get started, you will first need to prepare a smart digital measurement strategy that will help you keep track of your progress.

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1 minute read
August 31, 2018 at 11:47 AM

How Radio Delivers Big When it Comes to ROI (Including a 12:1 Return!)

It's rare to find advertising that hits your core market and delivers significant and measurable returns. But that's exactly what researchers found in a study of a major men's personal care brand and its success with radio.

The brand equity, market share growth, and overall sales were impressive - with radio advertising delivering up to $12 in sales for each ad dollar.

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5 minute read
August 23, 2018 at 11:01 AM

How to Know if Social Media is Moving the Needle

Social media is a major marketing tool for businesses, and these days, thousands (if not millions) of marketers can attest to its benefits. However, CFOs and CEOs often have a hard time committing funds to support these efforts. And according to data from MDG Advertising, 44% of businesses have trouble accurately measuring social media ROI.

One of the key reasons behind this is the difficulty of tying social media metrics - like engagement and traffic - to metrics such as new customers, new prospects and sales growth. Here are several ways you can utilize hard data points to prove that your social media marketing is truly moving the needle within your business and delivering the results that you need.

Defining Success for Your Brand

As you're creating a social media strategy, it's important that you first determine what you're trying to accomplish. Are you trying to introduce a new product line to your current customers? Find new customers for your retail business? Grow awareness of your brand in your community?

These are all valid and worthy goals, but each requires measuring a different metric for success. Not every business will need to track each of the metrics below, but a subset of them will help determine whether or not your social media marketing is a justifiable way to spend marketing dollars.

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3 minute read
May 31, 2018 at 9:00 AM

"It's Not Worth It," and Other Myths About Event Sponsorship

Have you been looking for creative ways to increase your business visibility and attract more customers? One option that can deliver great results is event sponsorships. However, there are plenty of misconceptions that people have about sponsoring events and how truly beneficial they can be for your business.

Explore these four myths about event sponsorship, and learn how this tactic yields a high return on your investment.

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3 minute read
November 10, 2017 at 9:00 AM

4 Big Reasons to Build Chicago Radio Into Your 2018 Budget

The new year is right around the corner. And that means Chicago business owners and marketers are in annual planning mode, or will be soon! If radio is not already part of your 2018 marketing budget, it should be.

We’ve shared why radio works for small businesses—in today’s post, we explore why right now is a great time to add radio to your annual marketing plan.

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5 minute read
November 9, 2017 at 9:00 AM

4 Steps to Better Healthcare Marketing ROI

Determining your return on investment (ROI) can be one of the hardest parts of marketing. In a previous post, we touched on some of the nuances surrounding ROI in healthcare marketing. While we shared that there’s not necessarily an exact formula here, there are still best practices to follow to achieve positive marketing ROI in the healthcare industry.

In today’s post, we’ll break down four medical marketing tips to help you bolster your strategy and see the results you need for your organization.

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2 minute read
November 3, 2017 at 9:00 AM

How Digital Marketing Can Drive Retail Marketing ROI

You may know that integrating your marketing message across multiple channels helps to amplify your results and success. But if you haven’t done a full dive into an omnichannel approach yet—integrating your digital marketing with radio advertising, social media, and other marketing efforts for a seamless brand experience—it’s time to consider taking the plunge.

According to a Forbes Insights’ report, “A Split Screen: Online Information and a Human Touch,” almost half of retailers report that customers research big-purchase items online, and then visit the store to buy. In other words, customers are looking for an omnichannel experience—and not all retailers are providing one.

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4 minute read
October 24, 2017 at 9:30 AM

5 Ingredients for Restaurant Marketing ROI

No matter the cuisine or customer that your business serves, as the owner of a restaurant or bar, you’re always on the lookout for ways to get (and keep) more people in the seats. Running a successful business isn’t just about combining good food and drinks with a pleasant atmosphere. You need to thoughtfully allocate your marketing budget and ensure you’re tapping the right opportunities that will lead to a solid return on investment.

While you might be dipping your toe in the social media waters or considering adding radio advertising to your marketing mix, how do you know what will be most effective?

The exact recipe for marketing ROI depends on your particular business, but here are five proven ingredients to include in your restaurant marketing.

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3 minute read
October 17, 2017 at 9:00 AM

How to Plan Now for Better Marketing in 2018

We’re well into Fall, which means it’s time to start your 2018 marketing planning. This may seem early but the truth is, no strategy should be done on the fly or at the last minute.

For many businesses, the end of the year is predictably a busy period—with holidays and vacations, end-of-year bookkeeping, budgeting, and other responsibilities to manage. It’s all too easy to let your marketing plan get pushed to the side. But doing so is a mistake, since your plan should guide you into a strong start to the year—not another month of playing catch-up.

We’ve put together four important steps to start taking now to develop your 2018 marketing plan.

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2 minute read
October 9, 2017 at 9:00 AM

Defining Marketing ROI in Healthcare

There are many reasons why healthcare marketing is different than other industries, which makes calculating marketing ROI uniquely challenging.

For one thing, an ad for a particular provider, facility, or treatment may not result in immediate action by a consumer. Many who are exposed to healthcare marketing may not need the service at that moment, or maybe ever. Depending on your service line (e.g., cardio versus obstetrics), the time frame where you can attribute revenue to your marketing can vary dramatically.

So, how do you know how well your healthcare marketing is working? On the surface, the calculation for ROI is pretty straightforward:

(Net Revenue - Marketing Spend) / Marketing Spend = Marketing ROI

Because of the industry complexities mentioned above, there’s not an exact formula for healthcare marketing ROI. However, the businesses that commit to an approach and stay vigorous about tracking their definition of ROI are more likely to allocate resources better and build more effective budgets.

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