2 minute read
December 28, 2018 at 12:35 PM

First Comes Brand Strategy, Then Comes Advertising

 

Think you’re ready to launch your advertising campaign? Not so fast. If you haven’t yet determined your brand strategy, you may be putting the cart before the horse. Which begs the question: What exactly is a brand strategy? Defined by HubSpot, it’s a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand - the combined components of your company’s character that make identifiable.

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4 minute read
September 15, 2017 at 9:00 AM

What is Brand Awareness, Anyway? (Knowing Makes it Easier to Hit Your Goals)

It’s one of those terms you hear all the time: brand awareness. It seems pretty straightforward at first, but what are we really talking about when we say “awareness?” And how do you measure it or translate it into something meaningful you can act on with your marketing strategy?

Brand awareness is characterized by consumers’ recognition of your company or product name, and it includes consumers’ thoughts about the quality of your products or services. It can also include awareness of your particular brand mission, a cause your brand is aligned with, or values your brand stands for.

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