Podcasts have been gaining popularity over the last few years with regular listeners tuning in to about seven shows each week, as reported by Martech Zone. The number of podcasts people listen to each day has steadily increased by 40 percent since 2017 with growth expected to continue in the coming years.Read More
To build brand awareness means to familiarize your target audience with the different elements that make up your company. It helps your target audience instantly recognize your logo, tagline, products, services or other aspects of your business upon hearing or seeing a certain brand element. When consumers can recall your brand, they are more likely to choose your products and services whenever a need for great solutions arises. You must promote your brand through purpose-built campaigns to raise awareness, however, as it does not always occur organically.Read More
Think you’re ready to launch your advertising campaign? Not so fast. If you haven’t yet determined your brand strategy, you may be putting the cart before the horse. Which begs the question: What exactly is a brand strategy? Defined by HubSpot, it’s a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand - the combined components of your company’s character that make identifiable.Read More
It’s one of those terms you hear all the time: brand awareness. It seems pretty straightforward at first, but what are we really talking about when we say “awareness?” And how do you measure it or translate it into something meaningful you can act on with your marketing strategy?
Brand awareness is characterized by consumers’ recognition of your company or product name, and it includes consumers’ thoughts about the quality of your products or services. It can also include awareness of your particular brand mission, a cause your brand is aligned with, or values your brand stands for.Read More