In 2019, digital marketing was the main focus of many marketers. Social media was on the rise, as was video marketing. Marketers who made the most out of these platforms saw the greatest success.
As you gear up for your 2020 marketing campaigns, you will want to take a look at top media trends, so you can choose the right areas to focus on. Here is a closer look at what marketers are expecting to see as the top trends for 2020, and how you can use them to grow your business.
An Even Bigger Shift to Digital Platforms
If you fail to connect with your audience on digital platforms along with your broadcasting efforts, you will lose them in 2020. One of the top trends for the new year is going to be digital marketing.
A unified marketing campaign that spans multiple types of media, including digital, is more effective than one that focuses on just one area. You can also use online channels to pull your customers through the purchase funnel, with the understanding that 81 percent of shoppers will spend time online researching options before they buy, and 89 percent use a search engine to purchase. If you’re looking to learn how to maximize media efforts in 2020, digital marketing needs to be part of the plan.
Podcasting Will Continue to Grow in Popularity
Podcasts are quickly becoming the next “new thing” among digital marketing trends, with a popularity rivaling that of the blog of 10 years ago. For businesses, this can be an effective medium to highlight expertise and promote brand awareness. Podcasting is also growing rapidly. It generated $402 million in revenue in 2018 and is expected to generate $659 million in revenue in 2020. This is rapid growth that you can tap into as you seek to grow your business.
Businesses Continue to Advertise Through Influencers
Working with influencers will remain one of the top 2020 trends. Influencer marketing takes place primarily on social media, but radio is another venue influencers use to talk about products and services. Either way, when a trusted individual promotes your product, you will find greater success. Influencer marketing improves brand awareness, increases customer trust, and can impact your SEO. Marketers who used this tool in 2017 reported a 92 percent effectiveness, and 2020 is going to be an even better year for influencer marketing.
Video Content Will Continue to be Increasingly Successful
Video is the selected medium that today’s audience interacts with. People are driven to click on videos shared online by friends or family. If you can use video effectively to engage with your audience and convey your branding method, your marketing will be quite successful in 2020.
When making video content for your marketing efforts, you need a professional-quality video. Also, long-form video is going to be on the rise in popularity over short-form. Short-form video lasts just a few seconds, grabbing attention and spreading a quick message. Long-form video takes up more time, lasting at least three to five minutes, and seeks to entertain or inform.
Short-Form Advertisements on Social Platforms are Playing a Major Role
While long-form video is helpful in building your awareness, some social platforms, like Snapchat and TikTok, are geared toward short-form video. Companies in 2020 will be investing more ad dollars into these popular platforms, as well as short-form video for Facebook and Instagram.
Which platform should you focus your efforts on? The answer depends on your audience, but keep in mind a few important statistics. For instance, 70 percent of businesses indicate they have acquired customers through Facebook. A full 93 percent of Pinterest users use their platform to make purchase decisions, and the majority of Instagram users report the same.
Determine the best type of medium needed to get your brand’s message across, and then choose a platform that best supports it. t. Short-form video is best for Snapchat and TikTok, while Facebook’s Live feature will get many views. Short videos and photos work well on Instagram, while Pinterest is great to showcase products and link to your other online platforms.
Clearly, 2020 is going to be a year where digital content, and video specifically, is the primary focus of marketers. That doesn't mean you should toss your traditional marketing efforts aside. The best way to ensure you’re making the most of these trends while fueling other marketing efforts well is with the collaboration of a seasoned marketing company. Be at the forefront of these top media trends for 2020 by partnering with a trusted media company in your area.