Radio is an undeniably powerful medium for advertisers, reaching 93% of Americans at home, at work, in their cars when they’re driving to stores and restaurants—everywhere. Broadcasters in Chicago, including Hubbard Chicago, came together earlier this month to make that loud and clear.
On Monday, July 10 at 4:29pm, one of the most listened-to periods in the market, more than 40 Chicago radio stations took over the airwaves with the same one-minute interview with Wintrust Financial Corporation CEO, Ed Wehmer, discussing radio advertising’s effectiveness. A long-time client of Chicago Radio, Wehmer underscored the power of radio for achieving brand awareness and connecting with the local community.
You can watch the full video interview below:
This unprecedented roadblock event is part of a larger initiative—“Chicago Radio Drives Real Results”—that’s received recognition from the Illinois Broadcasters Association.
What Kind of Real Results?
Radio can offer the following to advertisers:
- Reach + Intimacy. More than 90% listen every week, and your ads aren’t surrounded by other messages, but presented in an uncluttered environment.
- Targeting. You can select your programming to zero in on narrow segments of your target audience.
- Engagement. Listeners feel loyalty to radio personalities, and the audio experience primes them for emotional connections.
- Consistency. Over the years and into the digital age, radio has proven to be a consistently effective medium for advertisers.