4 minute read
August 20, 2019 at 8:41 AM

10 Ways to Screw Up Your Radio Advertising

Radio advertising is an effective way to reach a local audience, and with exceptional targeting. However, like any advertising method, radio advertising is prone to mistakes that can hurt the effectiveness of a campaign. If you want a successful marketing campaign, you will need to take measures to avoid these common radio advertising mistakes. Here is a closer look at what you shouldn’t do in your advertising efforts.

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0 minute read
August 13, 2019 at 10:00 AM

2060 Digital's How to Rank Higher Than Your Competitors on Google

 

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2 minute read
August 6, 2019 at 10:00 AM

How the DVR is Killing Your TV Advertising

If you have long relied on TV advertising to market your products and services, DVR (which stands for digital video recorder) may be throwing a serious wrench in the works. As it allows viewers to completely skip advertisements, your marketing campaigns will likely miss the mark time and time again. And, unfortunately, it is only set to get worse in the coming years, as traditional TV viewers switch to DVR and other convenient platforms.

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1 minute read
July 30, 2019 at 10:00 AM

2060 Digital's 5 Social Media Milestones for On-Target Strategy

Implementing social media into your business’s marketing strategy can often feel like you’re putting all this time and energy in, but seeing very little reward. But the thing with social media is that it’s more about building relationships with qualified leads than it is about blasting a message to anyone and everyone who can see, hear or read. The leads you receive in the long run from social media are more likely to become repeat customers and even recommend you!
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2 minute read
July 24, 2019 at 1:24 PM

Should You Divorce Your Current Marketing Plan?

When it comes to promoting your business, it can be easy to become preoccupied with the various marketing techniques and platforms available. However, this can cause you to lose sight of the overall plan and how well it’s performing. 

Are your marketing goals still relevant and appropriate? 

Are you leveraging the right tactics and are they effective?

It’s important to review your marketing strategy regularly to avoid wasted budget and missed opportunities. Here are 4 important signs that it is time to update or change your current marketing strategy.

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3 minute read
July 16, 2019 at 12:34 PM

Radio vs. Streaming Services—What Advertisers Should Know

Spotify, Pandora and other music streaming services have quickly risen in popularity — but, despite the hype, they have not eclipsed the power of AM/FM radio. The AM/FM radio landscape remains strong, with reach of 227 Million or 90% of adults.  This is particularly favorable for advertisers, as loyal listeners continue to tune in to their favorite shows each day.

As you work on determining where to focus your advertising efforts, you can benefit from learning why radio is a much more viable marketing channel than streaming platforms. Use this guide to explore the benefits of advertising through traditional radio.

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2 minute read
July 9, 2019 at 10:00 AM

Who Listens to the Radio?

You have probably heard of, and may even use, digital media outlets that allow for online music streaming. Despite the popularity of these services, radio reaches over 90% of U.S. adults (around 227 million people) weekly. This is a number which has remained relatively stable since 2001.

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2 minute read
June 25, 2019 at 10:00 AM

The Difference Between Branding and Action Type Advertising

In marketing, there are different types of advertising with distinct goals and measures of success. The two main types are brand and action type advertising, which both have clear-cut differences. Before launching a campaign, it’s important to understand your marketing objectives and determine which type would work best.

Below are some differences between the two:

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2 minute read
June 20, 2019 at 8:45 AM

Top Advantages and Challenges of Radio Advertising

Radio advertising is an incredible tool for getting your brand in front of mass audiences. Like most marketing platforms and channels, however, there are advantages and challenges to using radio. Before you begin investing in any sort of marketing, it is important to understand all of the advantages and challenges. We’ve put together a bit of information regarding these to help you determine if radio is right for your business.

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0 minute read
June 11, 2019 at 9:52 AM

2060 Digital's How To Value Impressions, Clicks, and Conversions

Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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