4 minute read
November 1, 2018 at 9:52 AM

10 Digital Campaign Performance Metrics to Help You Decide What’s Working and What’s Not

 

Collecting and analyzing raw data can reveal exactly how well your digital marketing efforts support your traffic and conversion goals. Therefore, to ensure you are on the right track with your digital campaigns, it is important to track and analyze key performance indicators, or KPIs. These metrics reveal how well your marketing tactics help drive traffic to your website, keep your target audience engaged and drive conversions. To get started, you will first need to prepare a smart digital measurement strategy that will help you keep track of your progress.

Read More
2 minute read
October 30, 2018 at 10:45 AM

Tips and Trends to Help You Better Market to Women in Chicago

According to Bloomberg, it's estimated that up to 80% of all consumer purchases are driven by women, both from their buying power and their influence. What's more, women are also likely to become brand loyalists once they find a product that works for them (and pass that loyalty on to future generations). It begs the question: Who are you targeting in your marketing campaigns? If it's not women, we recommend developing a plan today, as their influence as consumers continues to rise. Here's a look at some tips and tactics to help you better develop marketing toward women in the Windy City.

Read More
2 minute read
October 25, 2018 at 10:30 AM

Power of Traffic Sponsorships in the Chicago Market

 

Nearly 85% of US workers, or 150 million people nationwide, drive their personal vehicle to work and back each day. However, not all commutes are equal, especially when it comes to the potential for marketing success with traffic sponsorships.

Chicago has the third longest commute in the country at 58.5 minutes, making it a great market for traffic sponsorships. By signing up for traffic sponsorships, business owners can promote brand awareness with name-check mentions at the beginning and end of the bulletin. Below we explore the connection between heavy commutes and traffic sponsorship opportunities to help you determine if this option would be best for your business needs.

Read More
3 minute read
October 23, 2018 at 11:00 AM

Turbo Charge Your Holiday Marketing with These Easy Social Media Tactics

Social media has quickly become a key player in the buyer’s journey. It is estimated that 77% of the population in the United States alone has a social media profile, which means it’s very likely that your customers are on at least one platform.

And when it comes to holiday marketing, social media can have a significant impact on your sales. In fact, according to a recent SproutSocial survey, more than half of all Millennials (58.9%), Gen Xers (50.4%) and Baby Boomers (55%) follow brands on social media before making a purchase. And the same survey revealed that, across generations, 62% of people are likely or somewhat likely to buy from a brand they follow on social media.

Social media works – when it’s done right. These 7 simple social media tactics will help you increase your marketing strength and boost sales during the holiday season.

Read More
2 minute read
October 18, 2018 at 11:00 AM

Battle of Reach: Radio vs. Sports Sponsorships

Many companies use sports sponsorships as a marketing tool. In fact, marketers are expected to spend about $17 billion on sports sponsorships this year, according to Statista. But radio is also seeing a surge in advertising spend - projected to increase nearly 210% from 2010 to 2021. Both channels can be used to build brand awareness, increase sales and introduce products to a new market. But when it comes to the ability to successfully extend your brand’s reach, sports sponsorships can’t compare.

Read More
3 minute read
October 11, 2018 at 9:15 AM

Email Marketing Subject Line Best Practices

Email marketing is one of the best ways to attract and engage your customers. However, more than 280 billion emails are received and sent each day, according to Statista, making it difficult for customers to read every email that appears in their inbox – including yours!

So what’s the best way to make your email stand out from the rest?

Read More
3 minute read
October 9, 2018 at 9:15 AM

Fall Marketing Tips for Home Improvement Companies

As summer slips away and fall arrives, some home improvement companies may begin to see business lagging. It’s the start of the off-season, when customers turn their eyes to the holidays and wait for the spring season to make home renovations. Nonetheless, marketing for home improvement companies doesn’t need to come to a halt. Fall still offers plenty of opportunities for companies to reach out to potential customers and begin filling their project pipeline.

That’s why we’ve put together the following fall marketing tips — they’ll help you maintain momentum throughout the fall season and stay top-of-mind when the season breaks.

Read More
3 minute read
October 3, 2018 at 9:15 AM

The Guide to WHEN to Advertise for Seasonal Businesses

Read More
4 minute read
September 27, 2018 at 9:15 AM

The Top 5 Reasons Your Last Radio Campaign Failed - And How to Not Make Those Mistakes Again

Read More
5 minute read
September 25, 2018 at 9:15 AM

How Adding Radio to TV Advertising Can Tune-In to Major Results

Television has always been a powerful medium for reaching audiences. Yet for all its power, there’s a proven opportunity for you to achieve even better marketing results with your TV advertising.

The truth is, using only TV to reach your audience isn’t as effective as it used to be. If TV is providing you with your desired marketing results, you shouldn't stop using this channel but instead, you should consider adding another marketing channel. Radio advertising in particular has the potential to boost your TV campaign’s effectiveness by as much as 35%. In today’s post, we want to show you how radio and TV advertising work better together to help you achieve your marketing goals.

Read More
HUBBARD_Chicago_logo.png

Thanks for stopping by!

Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

Follow Us on Social

Subscribe to Our Weekly Blog Updates


Recent Posts