3 minute read
April 11, 2019 at 10:00 AM

How to Use Radio and Digital to Find the Perfect Candidate for Your Job Posting

Finding the best candidate to fill your job opening requires innovation and an outside-the-box approach. With an unemployment rate that has dropped down to 4 percent, it is a candidate-driven job market. To recruit the top candidates brands must expand their recruitment marketing strategy.

Read More
2 minute read
April 9, 2019 at 10:00 AM

What You Need to Know About Podcast Sponsorships

Podcasts have been gaining popularity over the last few years with regular listeners tuning in to about seven shows each week, as reported by Martech Zone. The number of podcasts people listen to each day has steadily increased by 40 percent since 2017 with growth expected to continue in the coming years.

Read More
2 minute read
April 4, 2019 at 10:20 AM

The Value of Social Influencers for Small Brands

From radio to social media, social influencers have become a major part of effective marketing programs. By adding social influencers to their marketing plan, most businesses achieve a return on investment of $6.50 for each dollar spent, according to a Tomoson study. The top performers in the study earned a rather impressive $20 on the dollar, showing the great potential of this top customer-acquisition channel.

Read More
2 minute read
April 2, 2019 at 9:30 AM

Successful Websites Have These 5 Things in Common

With a well-designed website, you can effectively generate leads and position your company as a leader in your industry. According to Capital One, only 56% of small business owners even have a website, so you’re already ahead of the competition if you have one. But you shouldn’t stop there. It’s also important to ensure your website is performing well and helping you achieve your marketing goals.

Read More
2 minute read
March 28, 2019 at 8:28 AM

5 Ways to Stretch Your Local Advertising Budget

Making the most of your advertising budget is challenging for many marketers, no matter how big or small it is. When it comes to local advertising, there are specific strategies you can use to stretch your dollars and maximize your budget. Here are five strategies to try:

Read More
2 minute read
March 26, 2019 at 10:45 AM

Benefits to Placing Multi-Year Media Contracts

Although short-term media contracts can give your company valuable marketing support, they don’t always account for the bigger picture. Multi-year contracts, however, give you an opportunity to build out an effective marketing strategy that offers continuous benefits and long-term growth. Just as important, you can build a lasting relationship with your media partner, who will offer invaluable advice and support every step of the way. Therefore, when you choose to place a multi-year contract, the following benefits are a given.

Read More
2 minute read
March 22, 2019 at 9:45 AM

How Radio and Podcasts Work Together to Promote Your Brand

While radio and podcasts both offer audio entertainment on the go, these two channels actually work quite differently. However, when combined, they can help you effectively promote your brand to your audience. At Hubbard, our radio stations WTMX and WDRV host their own podcasts to help marketers and listeners alike experience the benefits of both channels.

Read More
1 minute read
March 20, 2019 at 10:30 AM

Why Understanding Brand Awareness is Critical to Reaching Your Marketing Goals

To build brand awareness means to familiarize your target audience with the different elements that make up your company. It helps your target audience instantly recognize your logo, tagline, products, services or other aspects of your business upon hearing or seeing a certain brand element. When consumers can recall your brand, they are more likely to choose your products and services whenever a need for great solutions arises. You must promote your brand through purpose-built campaigns to raise awareness, however, as it does not always occur organically.

Read More
2 minute read
March 14, 2019 at 10:00 AM

4 Reasons You Should Sponsor a Local Podcast

Podcasts have created an entire new category of media that only continues to grow in popularity. Nearly half of the United States has listened to a podcast, with 44% of people noting that they have listened to one. Even more, regular podcast listeners average about 7 different shows per week.

Read More
1 minute read
March 12, 2019 at 10:45 AM

4 Reasons to Work with a Media Company for Digital Advertising

When done right, digital advertising adds value to any marketing campaign. It helps build awareness, drive engagement and influence customer behavior. While it may seem easier to keep digital advertising in-house, there are a number of benefits to outsourcing your efforts to a media company who will take a strategic approach to building a plan that works best for you.

Read More
HUBBARD_Chicago_logo.png

Thanks for stopping by!

Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

Subscribe

Recent Posts

Follow Us on Social