2 minute read
October 29, 2019 at 9:00 AM

5 Steps to Creating Radio Creative

Radio advertising is a highly effective way to get your message out there and in front of a target audience, but many business owners find themselves at a loss as to how to write a radio ad. If you're struggling with figuring out how to take your idea and transform it into the perfect radio creative, the process is not as hard as you might think. Here are some steps to take to tackle this task effectively.

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0 minute read
October 24, 2019 at 10:00 AM

2060 Digital's How to Prove ROI in Traditional Media

 

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2 minute read
October 23, 2019 at 9:00 AM

8 Reasons Radio Advertising Works

Although it is a digital world, radio advertising is still prevalent as one of the most effective ways to promote your business. Below are eight specific ways radio still works and how it will help your business grow and see results.

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2 minute read
October 21, 2019 at 9:00 AM

How to Monetize Your PR

Back in the day, any business could have one big PR story in the media and become famous overnight. Now, however, it does not work that way. Business owners need to do a really good job of promoting their big media break in order for the PR to turn into the money they are looking for. This post will share four different ways that you can monetize your PR effectively.

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3 minute read
October 17, 2019 at 9:00 AM

The Yearly Guide to Holidays and Marketing

The holiday season is approaching, and from October through January, each month brings at least one major holiday. As a business owner, you have an excellent opportunity to capitalize on the festive, happy feelings of your customers. Taking advantage of the holidays for radio marketing and digital marketing is always a good strategy. Yet without the right plan, you could miss this opportunity. Now is the time to start preparing and thinking about your holiday marketing campaigns. Here are some strategies you can use to maximize your marketing efforts throughout the holidays.

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2 minute read
September 25, 2019 at 10:00 AM

What to Look For in a Marketing Partner/Vendor

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1 minute read
September 19, 2019 at 10:00 AM

2060 Digital's The Right Video Length For Each Platform

 

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2 minute read
September 12, 2019 at 10:00 AM

Generational Marketing: 4 Simple Tips to Market to Multiple Generations

Each generation has a unique way to understand and react to marketing information. The strategies used to reach one generation will be different than the strategies for another, which is why generational marketing is so important. Here is a closer look at what generational marketing is, and four specific tips you can use to be more successful when marketing to multiple generations.

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2 minute read
September 5, 2019 at 10:00 AM

5 Essential Questions to Ask Your Marketing Vendor

In positioning your brand as a leader in the industry, you have to work with a marketing vendor who you fully trust. You must put your brand presence and message in their hands, after all, to achieve all your goals. Luckily, there is a way to pinpoint trustworthy and effective vendors before partnering up. You just have to ask them these five essential questions for marketing vendors to find the best teams.

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1 minute read
August 27, 2019 at 8:42 AM

What Marketers Need to Know About Marketing Across Generations

If your company sells products that appeal to multiple generations, your marketing campaigns need to reach those generations as well. To do this effectively, you need to be aware of the unique trends, values, and shared experiences that characterize each of the generations that comprise your target audience. Below are some of the most important things you need to know about marketing across generations so you can sell your products to different age groups successfully.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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