Competition is fierce across the auto industry, but it doesn’t get any fiercer than in Chicago. Your sales team can seal the deal with car shoppers once they’re through the doors, but first you need to stand out from the sea of other Chicago auto dealers.
As we’ve shared on our blog before, radio advertising has a proven track record among Chicago businesses. It can provide the reach and repetition that’s necessary to build brand recognition, and a powerful boost to your digital and social media marketing efforts. But not all radio stations are created equal, and the creative execution and strategy behind your radio spots can have a lot to do with whether or not your campaign is successful.
Today’s post explores three steps to kickstart or tune up your automotive radio advertising.Read More