Each generation has a unique way to understand and react to marketing information. The strategies used to reach one generation will be different than the strategies for another, which is why generational marketing is so important. Here is a closer look at what generational marketing is, and four specific tips you can use to be more successful when marketing to multiple generations.Read More
In positioning your brand as a leader in the industry, you have to work with a marketing vendor who you fully trust. You must put your brand presence and message in their hands, after all, to achieve all your goals. Luckily, there is a way to pinpoint trustworthy and effective vendors before partnering up. You just have to ask them these five essential questions for marketing vendors to find the best teams.Read More
If your company sells products that appeal to multiple generations, your marketing campaigns need to reach those generations as well. To do this effectively, you need to be aware of the unique trends, values, and shared experiences that characterize each of the generations that comprise your target audience. Below are some of the most important things you need to know about marketing across generations so you can sell your products to different age groups successfully.Read More
Radio advertising is an effective way to reach a local audience, and with exceptional targeting. However, like any advertising method, radio advertising is prone to mistakes that can hurt the effectiveness of a campaign. If you want a successful marketing campaign, you will need to take measures to avoid these common radio advertising mistakes. Here is a closer look at what you shouldn’t do in your advertising efforts.Read More
If you have long relied on TV advertising to market your products and services, DVR (which stands for digital video recorder) may be throwing a serious wrench in the works. As it allows viewers to completely skip advertisements, your marketing campaigns will likely miss the mark time and time again. And, unfortunately, it is only set to get worse in the coming years, as traditional TV viewers switch to DVR and other convenient platforms.Read More
When it comes to promoting your business, it can be easy to become preoccupied with the various marketing techniques and platforms available. However, this can cause you to lose sight of the overall plan and how well it’s performing.
Are your marketing goals still relevant and appropriate?
Are you leveraging the right tactics and are they effective?
It’s important to review your marketing strategy regularly to avoid wasted budget and missed opportunities. Here are 4 important signs that it is time to update or change your current marketing strategy.Read More
Spotify, Pandora and other music streaming services have quickly risen in popularity — but, despite the hype, they have not eclipsed the power of AM/FM radio. The AM/FM radio landscape remains strong, with reach of 227 Million or 90% of adults. This is particularly favorable for advertisers, as loyal listeners continue to tune in to their favorite shows each day.
As you work on determining where to focus your advertising efforts, you can benefit from learning why radio is a much more viable marketing channel than streaming platforms. Use this guide to explore the benefits of advertising through traditional radio.Read More
You have probably heard of, and may even use, digital media outlets that allow for online music streaming. Despite the popularity of these services, radio reaches over 90% of U.S. adults (around 227 million people) weekly. This is a number which has remained relatively stable since 2001.Read More