2 minute read
September 12, 2019 at 10:00 AM

Generational Marketing: 4 Simple Tips to Market to Multiple Generations

Each generation has a unique way to understand and react to marketing information. The strategies used to reach one generation will be different than the strategies for another, which is why generational marketing is so important. Here is a closer look at what generational marketing is, and four specific tips you can use to be more successful when marketing to multiple generations.

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2 minute read
September 5, 2019 at 10:00 AM

5 Essential Questions to Ask Your Marketing Vendor

In positioning your brand as a leader in the industry, you have to work with a marketing vendor who you fully trust. You must put your brand presence and message in their hands, after all, to achieve all your goals. Luckily, there is a way to pinpoint trustworthy and effective vendors before partnering up. You just have to ask them these five essential questions for marketing vendors to find the best teams.

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1 minute read
August 27, 2019 at 8:42 AM

What Marketers Need to Know About Marketing Across Generations

If your company sells products that appeal to multiple generations, your marketing campaigns need to reach those generations as well. To do this effectively, you need to be aware of the unique trends, values, and shared experiences that characterize each of the generations that comprise your target audience. Below are some of the most important things you need to know about marketing across generations so you can sell your products to different age groups successfully.

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4 minute read
August 20, 2019 at 8:41 AM

10 Ways to Screw Up Your Radio Advertising

Radio advertising is an effective way to reach a local audience, and with exceptional targeting. However, like any advertising method, radio advertising is prone to mistakes that can hurt the effectiveness of a campaign. If you want a successful marketing campaign, you will need to take measures to avoid these common radio advertising mistakes. Here is a closer look at what you shouldn’t do in your advertising efforts.

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0 minute read
August 13, 2019 at 10:00 AM

2060 Digital's How to Rank Higher Than Your Competitors on Google

 

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2 minute read
August 6, 2019 at 10:00 AM

How the DVR is Killing Your TV Advertising

If you have long relied on TV advertising to market your products and services, DVR (which stands for digital video recorder) may be throwing a serious wrench in the works. As it allows viewers to completely skip advertisements, your marketing campaigns will likely miss the mark time and time again. And, unfortunately, it is only set to get worse in the coming years, as traditional TV viewers switch to DVR and other convenient platforms.

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1 minute read
July 30, 2019 at 10:00 AM

2060 Digital's 5 Social Media Milestones for On-Target Strategy

Implementing social media into your business’s marketing strategy can often feel like you’re putting all this time and energy in, but seeing very little reward. But the thing with social media is that it’s more about building relationships with qualified leads than it is about blasting a message to anyone and everyone who can see, hear or read. The leads you receive in the long run from social media are more likely to become repeat customers and even recommend you!
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2 minute read
July 24, 2019 at 1:24 PM

Should You Divorce Your Current Marketing Plan?

When it comes to promoting your business, it can be easy to become preoccupied with the various marketing techniques and platforms available. However, this can cause you to lose sight of the overall plan and how well it’s performing. 

Are your marketing goals still relevant and appropriate? 

Are you leveraging the right tactics and are they effective?

It’s important to review your marketing strategy regularly to avoid wasted budget and missed opportunities. Here are 4 important signs that it is time to update or change your current marketing strategy.

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3 minute read
July 16, 2019 at 12:34 PM

Radio vs. Streaming Services—What Advertisers Should Know

Spotify, Pandora and other music streaming services have quickly risen in popularity — but, despite the hype, they have not eclipsed the power of AM/FM radio. The AM/FM radio landscape remains strong, with reach of 227 Million or 90% of adults.  This is particularly favorable for advertisers, as loyal listeners continue to tune in to their favorite shows each day.

As you work on determining where to focus your advertising efforts, you can benefit from learning why radio is a much more viable marketing channel than streaming platforms. Use this guide to explore the benefits of advertising through traditional radio.

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2 minute read
July 9, 2019 at 10:00 AM

Who Listens to the Radio?

You have probably heard of, and may even use, digital media outlets that allow for online music streaming. Despite the popularity of these services, radio reaches over 90% of U.S. adults (around 227 million people) weekly. This is a number which has remained relatively stable since 2001.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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