2 minute read
July 24, 2019 at 1:24 PM

Should You Divorce Your Current Marketing Plan?

When it comes to promoting your business, it can be easy to become preoccupied with the various marketing techniques and platforms available. However, this can cause you to lose sight of the overall plan and how well it’s performing. 

Are your marketing goals still relevant and appropriate? 

Are you leveraging the right tactics and are they effective?

It’s important to review your marketing strategy regularly to avoid wasted budget and missed opportunities. Here are 4 important signs that it is time to update or change your current marketing strategy.

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3 minute read
July 16, 2019 at 12:34 PM

Radio vs. Streaming Services—What Advertisers Should Know

Spotify, Pandora and other music streaming services have quickly risen in popularity — but, despite the hype, they have not eclipsed the power of AM/FM radio. The AM/FM radio landscape remains strong, with reach of 227 Million or 90% of adults.  This is particularly favorable for advertisers, as loyal listeners continue to tune in to their favorite shows each day.

As you work on determining where to focus your advertising efforts, you can benefit from learning why radio is a much more viable marketing channel than streaming platforms. Use this guide to explore the benefits of advertising through traditional radio.

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2 minute read
July 9, 2019 at 10:00 AM

Who Listens to the Radio?

You have probably heard of, and may even use, digital media outlets that allow for online music streaming. Despite the popularity of these services, radio reaches over 90% of U.S. adults (around 227 million people) weekly. This is a number which has remained relatively stable since 2001.

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2 minute read
June 25, 2019 at 10:00 AM

The Difference Between Branding and Action Type Advertising

In marketing, there are different types of advertising with distinct goals and measures of success. The two main types are brand and action type advertising, which both have clear-cut differences. Before launching a campaign, it’s important to understand your marketing objectives and determine which type would work best.

Below are some differences between the two:

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2 minute read
June 20, 2019 at 8:45 AM

Top Advantages and Challenges of Radio Advertising

Radio advertising is an incredible tool for getting your brand in front of mass audiences. Like most marketing platforms and channels, however, there are advantages and challenges to using radio. Before you begin investing in any sort of marketing, it is important to understand all of the advantages and challenges. We’ve put together a bit of information regarding these to help you determine if radio is right for your business.

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0 minute read
June 11, 2019 at 9:52 AM

2060 Digital's How To Value Impressions, Clicks, and Conversions

Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology.

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3 minute read
May 30, 2019 at 10:00 AM

Tips to Draw a Crowd to Your Event This Summer

When you host an event, “build it, and they will come” isn’t the mantra you want to follow. The reality is that marketing is a vitally important step in planning any event. Effective marketing can create awareness and, in turn, boost attendance. This is especially true in the summer as it is quite likely that you are competing against other events and the possibility that potential attendees have plans to travel. In order to help your next event succeed, we have put together a few tips to help you boost attendance.

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0 minute read
May 23, 2019 at 10:33 AM

2060 Digital's Social Media Platform Update

Breaking: In the world of social media marketing, keeping up with all the changing platforms is a job in itself. That’s where we come in. Read on to get caught up with what’s happening.

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2 minute read
May 16, 2019 at 10:00 AM

Are All Radio Ad Impressions Created Equal? 3 Things You Should Know

In the world of radio, and in other media for that matter, impressions are a key metric that marketers track when assessing an ad’s performance. Put in the simplest of terms, impressions are the number of people who hear your ad. Because marketers want to know how many listeners their ad will reach, impressions are often discussed when looking at the total cost of an ad.

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3 minute read
May 9, 2019 at 9:30 AM

Why Recruitment Needs to Go Beyond a Job Board Listing

Recruitment is a challenge for many companies, with approximately three quarters (72.8%) of employers struggling to find relevant candidates for open positions. And with a 3.8 percent national unemployment rate, employers are also facing a candidate-driven labor market. In such a scenario, employers should be strategic about how they are recruiting new candidates.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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