1 minute read
March 20, 2019 at 10:30 AM

Why Understanding Brand Awareness is Critical to Reaching Your Marketing Goals

To build brand awareness means to familiarize your target audience with the different elements that make up your company. It helps your target audience instantly recognize your logo, tagline, products, services or other aspects of your business upon hearing or seeing a certain brand element. When consumers can recall your brand, they are more likely to choose your products and services whenever a need for great solutions arises. You must promote your brand through purpose-built campaigns to raise awareness, however, as it does not always occur organically.

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2 minute read
March 14, 2019 at 10:00 AM

4 Reasons You Should Sponsor a Local Podcast

Podcasts have created an entire new category of media that only continues to grow in popularity. Nearly half of the United States has listened to a podcast, with 44% of people noting that they have listened to one. Even more, regular podcast listeners average about 7 different shows per week.

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1 minute read
March 12, 2019 at 10:45 AM

4 Reasons to Work with a Media Company for Digital Advertising

When done right, digital advertising adds value to any marketing campaign. It helps build awareness, drive engagement and influence customer behavior. While it may seem easier to keep digital advertising in-house, there are a number of benefits to outsourcing your efforts to a media company who will take a strategic approach to building a plan that works best for you.

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3 minute read
March 5, 2019 at 10:30 AM

How to Know If You're Using Social Media the Right Way

Are you looking for a marketing platform that is guaranteed to get your message seen? Then social media is a clear choice. There are over 3 billion people using social media, and marketers have noticed social media to be useful for increasing exposure (90%), increasing traffic (75%) and building a loyal fanbase (63%).

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2 minute read
March 1, 2019 at 10:00 AM

How Local Retailers Can Leverage OTT

With over-the-top, or OTT, advertising, local retailers can effectively compete with the major players in their industry while catering to local communities and their target customers. OTT for local businesses revolves around the placement of ads within the interface and content used for over-the-top devices and platforms.

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2 minute read
February 27, 2019 at 1:30 PM

4 Questions to Ask Yourself Before Buying Media

Buying media is an important step in achieving your marketing goals. But to be successful, you must have a few things in place before actually purchasing media. Asking these key questions can help you make the right decisions when buying media to boost the effectiveness of your campaign:

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2 minute read
February 26, 2019 at 10:30 AM

How To Include OTT in Your Overall Marketing Strategy

By incorporating over-the-top, or OTT, advertising into your broader strategy, you can make great strides toward marketing success. This type of advertising delivers your ads to viewers who are streaming movies, TV shows and other digital content through OTT devices, including smart TVs, streaming boxes and video game consoles. These audiences are typically more connected and engaged, especially as many viewers are open to watching ads in exchange for streaming free content.

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2 minute read
February 20, 2019 at 11:00 AM

Being Honest About Your Target Customer

An improved understanding of customer buying habits and preferences has forced a shift toward a customer-centric marketing approach instead of one focused primarily on the brand and its products or services. Most customers are simply not interested in hearing about your amazing products and services. With so many advertisements coming their way, customers would much rather hear about how your products and services can meet their needs.

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2 minute read
February 14, 2019 at 11:00 AM

Top 3 Questions Every Marketer Should Ask When Considering OTT

Digital media streaming services have made it easier than ever for people to cut the cord on pay-tv and use over-the-top, or OTT, devices to deliver all their entertainment needs. In fact, more than 33 million adults have cancelled traditional pay-TV. And as traditional TV audiences shrink, the number of people streaming media through OTT services continues to grow. As a marketer, it’s worthwhile to pay attention to this shift in customer behavior.

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2 minute read
February 12, 2019 at 10:00 AM

3 Powerful Reasons Why Video Works

In the digital marketing world, perhaps nothing is more engaging than a well-crafted video – and its popularity as a leading content medium proves it. According to a report by Forbes, video is projected to claim more than 80% of all web traffic in 2019. It also plays a major role in the buying journey, as up to 90% of consumers report that videos help them make purchase decisions, while 64% are swayed into buying a product online after watching a video about it.

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