January 23, 2018 at 12:15 PM

3 Steps to Tune Up Your Automotive Radio Advertising

Competition is fierce across the auto industry, but it doesn’t get any fiercer than in Chicago. Your sales team can seal the deal with car shoppers once they’re through the doors, but first you need to stand out from the sea of other Chicago auto dealers.

As we’ve shared on our blog before, radio advertising has a proven track record among Chicago businesses. It can provide the reach and repetition that’s necessary to build brand recognition, and a powerful boost to your digital and social media marketing efforts. But not all radio stations are created equal, and the creative execution and strategy behind your radio spots can have a lot to do with whether or not your campaign is successful.

Today’s post explores three steps to kickstart or tune up your automotive radio advertising.

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January 22, 2018 at 8:00 AM

Radio Advertising First-Timer? 6 Tips to Get Started

Trying a new marketing medium can be scary. There’s an element of the unknown as you’re not sure what to expect when it comes to developing creative, running a schedule, and tracking ROI. This is exactly why we’ve put this list together—for those using radio for the first time who want to be certain they learn from others’ past mistakes. 

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January 12, 2018 at 12:15 PM

Social Media and Radio Advertising: Take Advantage of this Perfect Pair

There’s a lot of focus these days on digital marketing—and for good reason. Digital marketing allows consumers to find the information they need from the convenience of their smartphone or computer, giving them access when and where they want it. Having marketing that is accessible this close to the point of purchase is why radio continues to be a leading medium for businesses of all types, and when paired with digital tactics—especially social media—the results can be greatly boosted.

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January 9, 2018 at 12:15 PM

Boost In-Store Furniture and Mattress Sales with Retargeting Ads

When shopping for a big-ticket item such as furniture or a mattress, most consumers take their time. They conduct research, compare prices, and read reviews. They may put off making a decision on where to shop or which product to buy.

For products with longer sales cycles, such as furniture and mattresses, these types of search habits among shoppers make retargeting a good choice. It’s a great way to remind consumers about a furniture piece they looked at or a great price on a mattress in which they were interested. In this post, we’ll take a look at what retargeting is and how it can benefit Chicagoland furniture and mattress retailers.

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January 5, 2018 at 1:15 PM

“It’s Too Expensive” (Radio Advertising Misconception #3)

This is the third installment in our series on common misconceptions about radio advertising. In our first post, we discussed why asking your customer how they heard about you isn’t enough to understand the impact of your radio advertising. Then we explored how your customers are indeed spending time listening to radio. This week we’ll look at another radio advertising misconception: It’s too expensive.

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December 29, 2017 at 12:15 PM

Why Mobile is Critical to Furniture and Mattress Marketing Success

Mobile devices have become a basic and important part of our everyday lives. Research shows that the average American spends 500 hours annually using their mobile device. By 2019, it’s expected that 72% of all marketing dollars will be spent on mobile advertising. In addition, mobile-friendly websites rank higher in search results. Mobile search for furniture and mattresses is no different.

Did you know that mobile accounts for nearly 60% of searches for furniture? Across all demographics, shoppers are doing their research on the go, then buying at local stores.

In this post, we’ll explore why mobile is critical for furniture and mattress marketing and provide some tips on how to reach Chicago customers on their mobile devices.

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December 27, 2017 at 12:30 PM

“My Customers Aren’t Listening” (Radio Advertising Misconception #2)

This is the second installment in our series on common misconceptions about radio advertising. In our first post, we discussed why asking your customers how they heard about you isn’t enough data to understand the role your radio advertising played in getting them to your door, online or in person.

This week we turn our attention to a new radio advertising misconception: “My customers aren’t listening to the radio.”

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December 22, 2017 at 2:15 PM

Video Marketing Ideas and Tips for the Automotive Industry

The early days of YouTube are long gone, and today’s marketers know video can be a powerful tool. When people are planning big purchases—like a new car—they’re doing their research online, and increasingly searching for videos. In fact, video’s domination is projected to continue into the foreseeable future, accounting for 82% of all consumer internet traffic by 2021.

Looking for ways to not just hop on the bandwagon but make video work for your Chicago dealership or auto shop? In this post, we’ll take a look at video marketing ideas specifically for the automotive industry, as well as some quick tips for producing effective videos.

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December 21, 2017 at 12:15 PM

"If They Don’t Say It, They Didn’t Hear It" (Radio Advertising Misconception #1)

We don’t need to tell you that tracking ROI is important to your advertising success. But when it comes to analyzing your radio results, what data are you turning to? If you’re like some business owners and marketers, you might still be asking customers, “Where did you hear about us?”

It can be helpful to talk with your customers and conduct surveys that directly ask them to identify the source that brought them to your business. However, this is an unreliable and incomplete way to attempt to track the touchpoints your customers are exposed to prior to purchase—especially when it comes to radio.

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December 19, 2017 at 12:15 PM

3 Marketing Tips for Non-Retail Businesses this Holiday Season

The end of the year includes a number of the biggest holidays, and retailers around the world devote a significant amount of time and resources preparing for it. But what about non-retail businesses and other organizations that don’t experience the same hustle-and-bustle bump from holiday shopping? Should you be focused on marketing through the holiday season?

The answer is a resounding yes. For a non-retail business, the holidays may not be very busy, especially if winter isn’t your main season. However, advertising during the holidays is just as important as any other time of year, and maintaining frequency and brand consistency is critical if you want to stay top-of-mind and continue generating awareness.

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