2 minute read
January 20, 2020 at 10:30 AM

5 Reasons Why Radio Does Not Work Alone

Radio advertising is an excellent way to resonate with your target audience, increase brand awareness, and boost your business' profitability. Radio plays into the imagination of listeners, reaches a large audience, and allows you to use creativity to develop truly innovative advertisements. That being said, radio should never be your only channel. In a modern world of multi-channel marketing, treating radio as an isolated advertising mechanism will lead to missed opportunities.

Below are five of the most important reasons you should not rely on radio alone as your only marketing strategy.

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3 minute read
January 15, 2020 at 9:00 AM

Getting Ready to Buy Media? First, Ask Yourself These 5 Questions

Media buying only looks easy.

To someone new to the media buying process, it can feel overwhelming trying to figure out markets, prices, and other factors. Making sense of legacy media, like TV, radio or newspapers, was hard enough, but the newer digital media landscape has added even more terminology and complexity to the buying equation.

As a company owner or a top manager, you can try to learn the lingo from scratch, but it’s easier to turn to trusted media consultants who have been buying media for so long.

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0 minute read
January 8, 2020 at 9:30 AM

2060 Digital's The Push-Pull Theory: How Digital Marketing Elements All Work Together

Like any other classic combination (peanut butter and jelly, Lucy and Ricky…), something seemingly magical happens when you employ both push and pull marketing in a holistic marketing strategy. Read on to find out how implementing the “push-pull theory” will help you garner more leads, boost conversions, and improve your overall ROI, than just employing one facet of digital marketing.

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2 minute read
December 30, 2019 at 9:00 AM

2020's Checklist for Success

As 2019 comes to a close, it's time to ask yourself some tough, but important questions about your business. Are you satisfied with how things have been going? Are you seeing measurable results? If not, what's the problem and how can you improve things in 2020? To help you address all of these questions and begin the new year on the right foot, below is our 2020 checklist for success.

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2 minute read
December 17, 2019 at 3:56 PM

Radio Endorsements 101: Is It The Right Advertising Method for Your Business

It’s no secret people love on-air talent. There’s just something about the connection between the on-air personalities and listeners that can’t be duplicated. Through regular listening, they find common ground and begin trusting their recommendations. Radio is still a very valuable way to endorse your products and services because of the level of trust the right on-air personalities have with their listeners, in conjunction with the right company working with you to produce the right advertisements. Here are a few ways to use radio endorsements effectively.

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3 minute read
December 12, 2019 at 10:08 AM

Why Your Local Business Needs a Cause Marketing Strategy

Finding ways of giving back to your local community is one of the best things you and your company can do.

Here’s the real secret – it doesn’t matter why you do it, just that you do it. Maybe some fiscal-focused leaders only like taking advantage of tax credits for charitable activities and philanthropic endeavors. But regardless, the community will appreciate your efforts, as well as your employees. You might even encourage or inspire industry peers to do their part. You may also find that customers will be more willing to go out of their way to patronize your business if they recognize that your organization truly “walks the talk” and thinks beyond the bottom line.

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0 minute read
December 10, 2019 at 10:00 AM

2060 Digital's Radio and Online Advertising "Band" Together for Higher ROI

 

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3 minute read
December 3, 2019 at 9:00 AM

Top 5 Trends to Watch for in 2020

In 2019, digital marketing was the main focus of many marketers. Social media was on the rise, as was video marketing. Marketers who made the most out of these platforms saw the greatest success.

As you gear up for your 2020 marketing campaigns, you will want to take a look at top media trends, so you can choose the right areas to focus on. Here is a closer look at what marketers are expecting to see as the top trends for 2020, and how you can use them to grow your business.

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2 minute read
November 25, 2019 at 9:00 AM

Planning for Success in the New Year

When spending money on advertising, you want to know if your tactics are effective, right? After all, the main priority is getting results. As you look ahead to 2020, having a strong foundation is key before investing any additional funds. Once you’re confident you have the right concepts and tactics in place, it’s time to integrate your strategy. Using the power of radio, you can improve the effectiveness of your digital marketing plan. Here are a few tips:

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1 minute read
November 12, 2019 at 10:00 AM

2060 Digital's The Rise of OTT

 

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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