Marketers have wondered, “What is the best time to post on social media?” for years, and thanks to dozens of studies there’s an answer.
Social media is a great way to build your brand and amplify your business by getting your content to the masses. However, it isn’t enough to merely post at whatever time of the day. The proverbial question, “What is the best time to post on social media?” actually has an answer thanks to the dozens of studies conducted on the topic. However, it is important to keep in mind that what works for some doesn’t always work for others. Are you curious about the right times to post on various social media platforms? Here is a generalized breakdown for each of the five major platforms:
Note: The times are eastern and central because those time zones are where 80% of the U.S. population lives. Just make sure you factor in your target audience’s time zone when figuring out what time to post.