Back in the day, any business could have one big PR story in the media and become famous overnight. Now, however, it does not work that way. Business owners need to do a really good job of promoting their big media break in order for the PR to turn into the money they are looking for. This post will share four different ways that you can monetize your PR effectively.
Add the logo of the PR source to your website
People are more likely to trust companies that have gotten PR exposure, so you should draw attention to your exposure in as many locations as possible. If your company is featured by a well-known media outlet, make sure that you add their logo to your email, website page, and any other presence you maintain online. When people encounter this logo, they will know you have been featured by the PR source in question.
Promote your PR exposure in a radio commercial
Another excellent way to monetize PR is by leveraging the radio. If you have been featured by a notable PR source, share information about your exposure in a radio commercial. Not only will you get exposure from the original feature, but now everyone listening to the radio will hear about it as well. In addition, because radio relies on sound only, the options for developing a creative commercial are endless. With the right approach, you can create a truly memorable commercial that will capture the attention of consumers, giving you the perfect opportunity for PR monetization.
Add a press page to your website
Adding a press page to your website is one of the easiest and most intuitive ways to monetize PR. Think of your press page as a place to publicly gloat about all of the places your business has been talked about. Keep in mind that this should be an easy place for people to check out your media coverage, so make sure it is visible on your site and written clearly. This page will build your credibility, which in turn makes people want to buy from you. If possible, link your list of press features to articles, videos, audio clips and/or photos.
Promote the coverage on social media
Social media is one of the most powerful tools you have at your disposal when it comes to promoting your media coverage. In fact, when used properly, social media can almost make your PR coverage take on a life of its own, growing larger than it ever would have become if you had not shared it. When sharing on social media, remember to make your posts as eye-catching and interactive as possible so followers are more likely to share them.
In today's world, you really do have to work in order to monetize your PR. You can’t just sit back and wait for the crowds to come rushing into your business anymore. However, with the right approach, PR monetization is still possible and worthwhile. If you need help monetizing PR, consider working with a company like Hubbard that can manage your social media, help you build a good website and ensure that you are getting the most out of PR.