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Hubbard Chicago

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3 minute read
May 28, 2020 at 2:58 PM

Find Out What Questions Your Customers Are Asking About Marketing During a Pandemic

Your customers are likely feeling shaken by the past few months, whether they've experienced surging demand or crickets. Very few businesses feel like a "business as usual" mindset is ideal. It's the right time to figure out what questions your customers are asking through reaching out to them and helping them address head-on the challenges they face as they market during a pandemic. 

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3 minute read
May 26, 2020 at 9:00 AM

5 Ways to Market to Gen Z

It's no secret that businesses find the most success when they tailor their marketing to different segments of their prospective customers. Companies may segment according to age, gender, race, nationality, income level, education level, work experience, etc. 

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4 minute read
May 21, 2020 at 8:55 AM

9 Ways to Use Radio for Marketing

Radio is a highly effective marketing tool, which some companies have failed to discover the massive impact of radio. Meanwhile, 93% of the adult U.S. population listens to the radio on a weekly basis, making it more popular than TV and even smartphones.

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3 minute read
May 19, 2020 at 8:55 AM

What is Your OTT Marketing Strategy?

Marketers throughout the world are constantly looking for innovative ways to reach out to and engage with their company's core audience. One increasingly popular and effective way to accomplish this goal is through OTT marketing.

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3 minute read
May 14, 2020 at 8:57 AM

The 6 Advertising Performance Metrics That Actually Matter

If your business decides to run a radio advertising campaign, dozens of potential metrics exist that you can follow to help guide the process. The primary question that your business needs to answer is whether it gets a positive or a negative Return on an Ad Spend (ROAS). The answer to that question will help you decide whether to tweak the ad campaign or stop running it altogether.  The following six metrics are essential to analyzing your ROAS and to identifying where your ad campaign calls for changes:

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2 minute read
May 8, 2020 at 2:37 PM

Brand Awareness Through Cause Marketing

During COVID-19, many consumers are looking to brands, especially familiar brands, for comfort and assistance. Not only do they want the familiarity of engaging with the same brands they have always used, but they may also need support from their brands: from the steps you take to help keep them safe and decrease the risk of illness to more tangible support within the community. 

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3 minute read
May 1, 2020 at 9:00 AM

7 Reasons to Work with a Media Company for Digital Advertising

Last year,  Rainbow Fruit Power Smoothie spent three days shooting a digital ad that ultimately failed to impress. It featured the perfect cafe on a lazy Sunday morning. Millennials sat at tables enjoying their avocado toast and the company's new power smoothie. They knew they had found the perfect formula. Nope. This digital ad absolutely bombed. Apparently, it hit all the wrong notes.

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2 minute read
April 23, 2020 at 8:58 AM

How to Measure the Effectiveness of Your Radio Ads

Ideal radio advertising typically brings in an ROI of 12:1, which means that the profit gained from the ad is twelve times the amount of money invested to create it. Although radio advertising is generally very successful, some brands struggle to figure out how to measure the impact of their radio ads. Here are a few ways to do just that! 

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3 minute read
April 21, 2020 at 11:00 AM

What is Brand Management?

In late 2009, Toyota suffered a PR nightmare when the 911 call from a panicked driver went viral. The driver claimed his accelerator pedal was stuck and his brakes wouldn't respond. Moments later, the car crashed into another vehicle and careened off the road into a ravine, killing the driver and all passengers.

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2 minute read
April 15, 2020 at 9:00 AM

3 Ways to Conquest New Customers

In the age of online shopping and new brands emerging every week, brand loyalty is becoming more challenging to find. Yet, with the Coronavirus ravaging the economy, brand loyalty has never been so important.

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