If you’re spending money on radio advertisements, it's important to know how to measure radio spot success and what that looks like. It starts with knowing how to create successful radio spots. Here are a few things to consider:
Do you have a clear understanding of your target audience?
With statistics showing a 12:1 return on radio ad investment, it’s important to know your target audience. If your brand does not understand the desired audience and their listening habits, the radio spot will not be as successful as it could be.
There are a few ways to determine your audience demographics: Live365 listener statistics, social media, Google Analytics, and your website. A trusted media partner can also help you narrow down your target audience and create effective radio ads to reach them.
Are you partnering with the right radio station?
In order for your ad to be credible and effective, you should partner with the right radio station for your brand. Ask the following questions:
Does the on-air personality fit to align with your brand?
What kind of tone does the on-air personality have? Are they known for their humor or more conservative? This makes a difference in the types of ads you create for your audience.
Does the radio station have the right time slot available? If you’re trying to reach people working 9 to 5, you don’t want ad spots that come on in the middle of the workday. Make sure you can advertise at the ideal times for your target audience. Otherwise, your advertisements will not reach the right target persona.
Does your spot have attention-grabbing radio creative? Effective radio ads are intentional. You want the spot to open with something that is engaging and grabs the audience’s attention -- using the right hook to draw in listeners makes a world of difference.
Does your ad have a clear call to action? When creating a radio spot, you want to make sure you are giving the audience an irresistible offer and a clear call to action. When you direct them to do something, it’s easier to track the ad’s success.
Radio is a very effective medium of advertisement when done the right way. Partnering with the right media company provides the knowledge and understanding you need to be successful when crafting effective radio ads. Using the right radio station and the most effective on-air personality that can make an impact. The Chicago radio market is very competitive, and getting the most traction from your advertising dollars is key.
Gain insight the right way – partner with a trusted account manager like Hubbard Chicago who will go over with you how to make sure your radio spot is being heard.