In the age of online shopping and new brands emerging every week, brand loyalty is becoming more challenging to find. Yet, with the Coronavirus ravaging the economy, brand loyalty has never been so important.Although a purchase now does not guarantee another purchase later by the same customer, there are several ways to boost retention to keep your customers coming back. By working to conquest customers, rather than simply converting them, brands form relationships that create repeat customers. Here are three tips for conquesting new customers to keep their interest in your company!
Add Something Extra to Delight Your Customers
Although meeting your customers' expectations is essential, it is only the beginning of creating long-term bonds. Surpassing expectations by adding extra, personal touches can be the difference between customers that are simply satisfied and customers that are delighted with the experience they had with your company.
Going the extra mile can give your brand a distinct advantage over brands that offer similar products. Adding value to products, offering fun packaging and freebies, and offering extra assistance when needed can help you set your brand apart from the rest. By doing more than your customers expect, you can show them why choosing your brand offers more tangible benefits than simply finding the product they need.
Form Communities With Your Customers to Keep Them Coming Back
People come for the content, and they stay for the community. Although a customer's initial interest in your brand typically comes from the availability of a product they need, repeat customers keep coming back to companies they have formed relationships.
Harley-Davidson's particularly strong commitment to building community with their customers was the deciding factor in keeping their company afloat over cheaper motorcycles from Japanese companies that did not value relationships. Because the company built a strong initial customer base, word-of-mouth brought in many new customers and formed even more diehard fans of the brand.
Becoming a trusted partner involves more than simply selling a product or performing a service and then moving on to the next customer. Many customers will need to make a similar purchase in the future, and being part of a pre-existing community related to that brand helps make the decision for them. It all comes down to creating a sense of community that customers can feel they belong to.
Boost Brand Loyalty Through Cause Marketing
Cause marketing, or forming partnerships with local nonprofit organizations and other causes, is an excellent way to build a strong following among people who also care about the organizations you are working with. By sponsoring local events or even donating a small percentage of sales to a cause, you can show customers that the people who lead your brand care about more than simply making the next sale.
Adding this humanitarian element to the goals, values, and overall mission of your company shows customers that you care about making the world a better place, which can encourage them to choose your company over a similar one. Particularly during challenging times, brands that have the resources to support local causes can set themselves apart from both current and future customers.
Build a Loyal Customer Base By Conquest
Brand loyalty is harder to find in the 21st century than it used to be, but building a loyal customer base is possible if you can conquest your new customers. By working to build relationships with your customers, partnering with the causes they care about, providing excellent customer service, and adding special extras to make your brand shine, your company can find and keep customers that will have an interest in sticking with your brand and shopping your new products and services.