September 19, 2018 at 9:15 AM

What Your Competition is Doing on Radio and Hopes You Don't Find Out

Previously, we’ve discussed on this blog the various reasons why radio advertising works, including it’s massive reach, large number of active listeners, and proven ROI. Of course, radio’s effectiveness relies on sound strategy and successful execution. But it also depends on your willingness to try new things in order to maximize your returns and surpass your competition. That’s why we’ve put together this list of radio advertising ideas your competition are likely using that you may not know about and should consider in order to be more competitive in the marketplace.

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September 10, 2018 at 12:30 PM

5 Things You Need to Know About Chicago and Chicago Radio

Chicago is not the same city that it was 15 or even 5 years ago and the population continues to transform as it grows. For this reason, it's important to stay on top of the current trends in population and diversity to better shape your marketing decisions.  

A recent report from Nielsen found that nearly 230 million adults listen to radio each week, and the vast majority of this time is spent outside the home. See how Chicago's variations in neighborhoods, household income, and overall population can inform your next radio campaign.

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August 31, 2018 at 11:47 AM

How Radio Delivers Big When it Comes to ROI (Including a 12:1 Return!)

It's rare to find advertising that hits your core market and delivers significant and measurable returns. But that's exactly what researchers found in a study of a major men's personal care brand and its success with radio.

The brand equity, market share growth, and overall sales were impressive - with radio advertising delivering up to $12 in sales for each ad dollar.

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August 28, 2018 at 3:56 PM

Penny Mustard Furnishings Sees Year over Year Growth with Radio

Radio remains an effective and powerful advertising medium! Over 40 Chicago radio stations, including Hubbard Chicago, are committed to collectively promoting the power of radio.

We do it by all playing the same radio success story at the same exact time – effectively setting up an audio “road block” to reach hundreds of thousands of Chicago radio listeners. These success “roadblocks” are part of an ongoing initiative by the Radio Broadcasters of Chicagoland (RBC) to share how Chicago advertisers are using radio to get results.

Recently, all 40 stations simultaneously aired a 60-second interview with Arvid Huth, President of Penny Mustard Furnishings, detailing how radio advertising
has proven effective for his furniture chain.

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August 23, 2018 at 11:01 AM

How to Know if Social Media is Moving the Needle

Social media is a major marketing tool for businesses, and these days, thousands (if not millions) of marketers can attest to its benefits. However, CFOs and CEOs often have a hard time committing funds to support these efforts. And according to data from MDG Advertising, 44% of businesses have trouble accurately measuring social media ROI.

One of the key reasons behind this is the difficulty of tying social media metrics - like engagement and traffic - to metrics such as new customers, new prospects and sales growth. Here are several ways you can utilize hard data points to prove that your social media marketing is truly moving the needle within your business and delivering the results that you need.

Defining Success for Your Brand

As you're creating a social media strategy, it's important that you first determine what you're trying to accomplish. Are you trying to introduce a new product line to your current customers? Find new customers for your retail business? Grow awareness of your brand in your community?

These are all valid and worthy goals, but each requires measuring a different metric for success. Not every business will need to track each of the metrics below, but a subset of them will help determine whether or not your social media marketing is a justifiable way to spend marketing dollars.

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August 21, 2018 at 10:05 AM

Does Your Auto Dealership’s Website Answer Customer Questions?

Today’s auto customers are more educated than ever before. More often than not, they do most, if not all, of their research before they ever step foot on your dealership. And they are ready to leverage that knowledge when they’re in the process of making their purchase decisions. The question becomes, what role does your dealership play in that research? How are you making buyers feel confident about their purchase decision and increasing the likelihood of them coming to your business versus your competitors?

As it turns out, your dealership’s website is the first line of influence online…

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August 16, 2018 at 8:22 AM

Tactics for Using Social Media To Boost Your Healthcare Practice

Social media is more ubiquitous — and more necessary — than ever before. Since 2016, between 77% and 80% of the U.S. population has had at least one social media handle, and worldwide, that numbers about 2.3 billion and growing (via Statista). And believe it or not, people are turning to the internet — and specifically social media and reviews — to answer medical questions and get opinions about medical and health products and services. Most (59%) of internet-using adults look online for specific information about a medical issue (e.g., regarding specific treatments), 18% have looked at social reviews, and 13% have gone online to seek out others with similar medical issues (via Pew Research Center). And roughly a third of consumers will turn to specifically to social media for a variety of health-related issues (from PwC Health Research Institute, via Greater Than One).

That makes social media a vital tool for intersecting with current and potential patients in order to ensure they receive not only the right care, but the best care. We’ve put together four ways your brand — be it a hospital, clinic, medi spa, dentist, or other healthcare facility — can use social media to ultimately maintain current patients and engage new ones.

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August 14, 2018 at 9:50 AM

4 Ways Cause Marketing Can Boost Brand Loyalty

Consumer values are changing, at least in terms of brand choice. Gone are the days when price and convenience alone were dependable factors. Instead, their preference leans directly on how brands engage and impact the world around them.

According to a 2015 report from Nielsen, 56% of consumers are willing to pay more for products from companies demonstrating commitments to positive impacts on society. Meanwhile, 53% would do the same for brands with strong commitments to their community. That’s even higher among Millennials — 73% will pay more for brands promoting sustainability, including community impact (as reported by Huffington Post, from the same report), while a whopping 81% expect their favorite brands to put out public statements regarding their corporate citizenship.

The sentiment has held up over the years, with a 2017 Nielsen report noting that 67% of Americans are prioritizing socially conscious food purchases. That same report notes that socially responsible brands are seeing the second highest sales growth (8%). In light of this, it becomes even more clear that cause marketing is critical for earning customer loyalty.

While Nielsen’s studies show how corporate social responsibility impacts your bottom line, more immediately, there are other impacts offered for generating loyalty through giving back to your community.

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July 26, 2018 at 8:10 AM

Cheers to Chicago! 3 Reasons Why Advertisers Should Sponsor Wine Festivals This Summer

Summer is the perfect time to savor moments spent relaxing with our friends and having plenty of fun. Chicago offers numerous opportunities to add to these types of memories, not least of which are wine festivals. With a delectable selection of more than 300 wines from around the world, both the Naperville Wine Festival and the Windy City Wine Festival will wine, dine, and entertain Chicago locals with food from regional restaurateurs and live music. Naperville will host at the historic Naper Settlement, adding rustic charm, while Windy City’s chosen an iconic Chicago location — Buckingham Fountain — for its festivities. It’s no surprise then that last year, the combined attendance was over 20,000!

With crowds like that, Chicago’s wine festivals present a prime opportunity for businesses to reach attendees through unique, engaging, and fun sponsorships.

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July 18, 2018 at 8:00 AM

The Business Owner's Seasonal Guide to Home Improvement Marketing

The days are long, and the weather is warm, which means the home improvement season is on here in Chicago. Homeowners find it’s the perfect time of year to beautify their property, taking on projects indoors and out. After all, it’s the time of year when everyone wants their family, friends, and neighbors to stop by for a barbecue, dip in the pool, or toasting s’mores over a chic or cozy fire pit.

Of course, we don’t have to tell you that. Your plate’s probably full as it is, and more likely than not, the orders will keep coming in. It might be tempting to think that with all those projects in the pipeline, you don’t need to commit more time from your tight schedule for marketing. Taking care of your current customers is certainly important. But you also need to think long term.

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