December 15, 2017 at 12:45 PM

3 Reasons ‘Tis the Season for Chicago Retailers to Host In-Store Events

Now that the biggest gift-giving holidays are upon us, shopping has ramped up into high gear. People of all ages are not only online filling their carts, but in stores and retail centers hunting for presents (especially as we get down to the wire).

For Chicago retailers and even restaurant owners, a great way to draw additional foot traffic and add value to your customers’ day is to host in-store events. And you don’t have to pull out all the stops to make an impact, spread some cheer, and start off 2018 on a strong note. In today’s post, we’ll explore three of the biggest reasons why the holidays are the perfect time for in-store events.

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December 7, 2017 at 2:00 PM

How Should You Determine Your Radio Advertising Budget?

As 2017 wraps up, it’s time to look ahead to your strategy and budget for next year. Choosing which marketing channels you want to invest in can be hard enough, but choosing how much to spend on them can be even more difficult.

Our subscribers regularly check in for content on the power of radio, so perhaps you’re already using radio or considering it for your marketing mix. How do you know how to set your radio budget?

First, it might be helpful to better understand how radio advertising is priced, and why it can be different depending on the market and station you’re interested in. Let’s take a look.

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December 5, 2017 at 12:10 PM

Social Media Marketing Do's and Don'ts for the Furniture Industry

If you’re in the furniture or mattress business, you can’t deny that social media is a go-to tool for your customers. They may not be on Facebook, Instagram, or other social platforms to buy right then, but they are taking time on social to do research, check out reviews, get inspired, and explore local shopping options.

Even though social media is a marketing tool worth investigating, not every furniture business' social media venture has been a successful one. That's why we've put together a quick list of do's and don'ts for the furniture industry. Make sure you're following the Do's, steer clear of the Don'ts, and if you're just getting started, click here for a business owner's social media marketing checklist.

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November 30, 2017 at 1:15 PM

The Live and Local Difference

How Radio is Changing and What We Won’t Budge On

Most of the time when you turn the radio on today, what you’ll hear is pre-recorded. Some media companies even use the same voice in every one of their markets. They’re using talent that’s not only not local—but located nowhere near the majority of their listeners.

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November 29, 2017 at 3:15 PM

Why Radio Works for Home Improvement Businesses (Even in the Off-Season)

A recent study from Nielsen has reaffirmed the power of radio in 2017. Yet as we close in on the holidays and prepare to close out the year, it’s safe to say many home improvement business owners aren’t thinking about radio advertising’s effectiveness. It may even seem like the time to take a break from marketing altogether.

After all, it’s the off-season—with little daylight yet so much on people’s lists outside of home improvement, and greater risk for bad weather. Chicago homeowners may be unlikely to start new projects, right?

In this post, we’ll talk about the three biggest reasons your Chicago home improvement company should be advertising through the winter, as well as why to include radio as part of your year-round strategy.

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November 21, 2017 at 8:30 AM

Why Black Friday is More Than Just One Day

For 65 years, the day after Thanksgiving has been regarded as the beginning of the holiday shopping season. Retailers have come to count on Black Friday to set the pace for holiday sales, and as competition for customers has increased, stores have begun to open earlier and earlier, with some now beginning their promotions well before Thanksgiving Day.

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November 20, 2017 at 8:30 AM

Giving Thanks: 5 Reasons Chicago Marketers Can Give Thanks This Year

2017 has given Chicago marketers and business owners alike plenty to be thankful for. With new tools and solutions designed to meet shifting consumer preferences and trends, marketing can now be more personal and more convenient than ever before—meaning it can be even more effective. In today’s post, we’ve collected five of the best reasons to give thanks this season.

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November 17, 2017 at 9:15 AM

Click Fraud is Real (and Here’s What You Can Do About it)

Like most types of fraud, click fraud is both insidious and easily missed. Unfortunately, its growing prevalence means that marketers and business owners alike probably cannot afford to ignore or underestimate it.

In today’s post, we’ll help you understand what click fraud is as well as how to avoid it with your digital campaigns.

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November 16, 2017 at 9:00 AM

What Makes Hubbard Chicago Different? (VIDEO)

Oftentimes, what can make or break your radio advertising success is the partner you choose. 

At Hubbard Chicago, our mission is to help Chicago business owners and marketers find the right solutions that help them improve their results and grow their business. Our experience has shown us that there are certain traits that separate the true radio experts from the other guys.

Check out our quick video to see what makes up what we like to call, "The Hubbard Difference."

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November 15, 2017 at 9:00 AM

Top 10 Marketing and Advertising Terms for 2018

As a business owner or marketer, you probably have a good handle on the language of marketing. But maybe you’re not fluent in digital advertising jargon or radio speak, or you’ve run into the occasional acronym that requires a Google search. We’ve all been there, especially as new digital platforms are taking off or search engines change the rules.

That’s why we’ve listed ten marketing and advertising terms below, to help ensure you’re on top of relevant trends and checking the right boxes into next year with your campaigns.

And if you want to dig even deeper, we cover more marketing, radio, and digital advertising definitions in our ebook, The Ultimate Guide to Marketing & Advertising Terms.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and markters looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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