October 17, 2017 at 9:00 AM

How to Plan Now for Better Marketing in 2018

We’re well into Fall, which means it’s time to start your 2018 marketing planning. This may seem early but the truth is, no strategy should be done on the fly or at the last minute.

For many businesses, the end of the year is predictably a busy period—with holidays and vacations, end-of-year bookkeeping, budgeting, and other responsibilities to manage. It’s all too easy to let your marketing plan get pushed to the side. But doing so is a mistake, since your plan should guide you into a strong start to the year—not another month of playing catch-up.

We’ve put together four important steps to start taking now to develop your 2018 marketing plan.

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October 12, 2017 at 11:00 AM

4 Ways Audience Insights Can Empower Auto Dealerships

Today’s automotive consumers can shop and compare options with a few taps on a screen. And since they’re spending more time researching online (specifically on their phones) than at the dealership, reaching them requires showing up in their searches, having brand awareness in your market, and standing out from a sea of competitors.

With the sheer amount of data at their fingertips, your marketing needs to be based on a clear understanding of your target audience. Today's post examines ways that you can use target audience insights to improve your automotive marketing.

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October 10, 2017 at 9:00 AM

5 Reasons Radio Really Does Work for Small Businesses

Wondering if radio can be effective for your small business? The answer is yes, it can. It’s working every day for businesses like yours, making a huge impact by building brand awareness and attracting new customers.

We’ve covered this topic before, but if you still need convincing, here are five more reasons to consider radio advertising for your small business.

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October 9, 2017 at 9:00 AM

Defining Marketing ROI in Healthcare

There are many reasons why healthcare marketing is different than other industries, which makes calculating marketing ROI uniquely challenging.

For one thing, an ad for a particular provider, facility, or treatment may not result in immediate action by a consumer. Many who are exposed to healthcare marketing may not need the service at that moment, or maybe ever. Depending on your service line (e.g., cardio versus obstetrics), the time frame where you can attribute revenue to your marketing can vary dramatically.

So, how do you know how well your healthcare marketing is working? On the surface, the calculation for ROI is pretty straightforward:

(Net Revenue - Marketing Spend) / Marketing Spend = Marketing ROI

Because of the industry complexities mentioned above, there’s not an exact formula for healthcare marketing ROI. However, the businesses that commit to an approach and stay vigorous about tracking their definition of ROI are more likely to allocate resources better and build more effective budgets.

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October 5, 2017 at 9:00 AM

Beyond Radio: What Makes Hubbard Chicago Different

Recently, we broke down five of the biggest reasons radio works for advertisers. Radio provides significant reach, an engaged audience, and proven ROI—however, achieving radio advertising success requires more than simply producing and placing a spot.

Oftentimes, what can make or break your radio advertising success is the partner you choose. As mission-driven, community-focused media professionals, our experience has shown us that there are certain traits that separate the true radio experts from the other guys.

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October 4, 2017 at 9:00 AM

Check These Stats Before Building Your 2018 Marketing Plan

No one likes to waste money. But many marketers do just that year after year. When you’re building an annual marketing plan and budget, there’s a lot to consider. Above all, it’s important to make thoughtful decisions based on hard data, so that you don’t end up wasting your advertising dollars on the wrong channels or tactics.

Heading into 2018, you might be tempted to stay the course you’ve created this year, or make changes based on what’s trending. Before you tack on new tactics or drop parts of your marketing mix because you think they’re not delivering, take a step back to examine where you’ve been, what’s happening in your industry, and where you want to go next year and beyond.

To help you do so, we’ve compiled some compelling stats focused around five key trends to consider.

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September 29, 2017 at 1:00 PM

Automotive Tips for Boosting Your Digital Marketing with Radio

If there’s one entertainment medium that goes hand-in-hand with cars, it’s the radio. Radio spans generations, and through the evolution of digital technology, radio still persists as a powerful advertising tool. For automotive companies, radio advertising just makes sense.

In addition to providing pervasive reach, radio can add a significant boost to your digital marketing, if integrated correctly. Working with your media partner to develop a marketing plan that includes radio and digital can be impactful in terms of your brand recognition, website traffic, and sales and service revenue.

In today’s post, we’ll share three reasons to integrate your automotive radio and digital marketing, with tips along the way.

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September 26, 2017 at 9:00 AM

Small Business Owners—Are You Reaching the Right Audience?

Identifying your target audience can be one of the most challenging parts of developing a marketing plan. It’s also one of the most important for small business owners.

Only when you’ve zeroed in on your target market can you understand what problems you can solve for them, how they make buying decisions , what type of messaging will resonate, what channels are better suited to reach them, and where you fit in the picture as a potential solution.

That’s why we’ve put together our advice on how to target the right audience, and ensure you achieve the reach you’re looking for.

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September 21, 2017 at 9:00 AM

5 Fall Marketing Ideas for Chicago Restaurant Owners

For many people, fall is their favorite time of the year. The fall means back-to-school routines, the excitement of football, and pumpkin-spice everything. For some types of restaurants, fall might mark the beginning of a slow season. Even if you’ve planned for and expect times when business tends to drop off, it’s important to continue your marketing throughout the year.

With fall upon us, we’ve put together some marketing ideas for Chicago restaurant owners to keep their business top of mind as the leaves change colors and sweater weather returns.

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September 19, 2017 at 9:00 AM

10 Digital Marketing Don'ts

If you’re not getting the results you want or expect from your digital marketing, it’s time to get down to the root of the problem and figure out what’s working, what needs to change, and why.

We’ve talked about marketing mistakes previously on our blog. Now we’re honing in specifically on digital, sharing some common digital marketing don’ts to watch out for.

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