July 18, 2018 at 8:00 AM

The Business Owner's Seasonal Guide to Home Improvement Marketing

The days are long, and the weather is warm, which means the home improvement season is on here in Chicago. Homeowners find it’s the perfect time of year to beautify their property, taking on projects indoors and out. After all, it’s the time of year when everyone wants their family, friends, and neighbors to stop by for a barbecue, dip in the pool, or toasting s’mores over a chic or cozy fire pit.

Of course, we don’t have to tell you that. Your plate’s probably full as it is, and more likely than not, the orders will keep coming in. It might be tempting to think that with all those projects in the pipeline, you don’t need to commit more time from your tight schedule for marketing. Taking care of your current customers is certainly important. But you also need to think long term.

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July 10, 2018 at 9:00 AM

It Pays to Give Back — 5 Ways to Make a Difference In Your Community

Corporate social responsibility is much more than a buzzword. Giving back pays dividends for businesses large and small — and if your brand isn’t invested in your local community, you’re missing opportunities to keep employees satisfied and engaged, garner positive publicity, and gain brand ambassadors. In fact, 85% of Americans will switch brands to one associated with a cause, with 91% of Millennials willing to make the switch.

In a previous post, we talked about the many benefits of giving back, how our radio stations commit to public service, and some quick tips to show your brand cares. Keep reading for a deeper dive into ways to make a difference in your community.

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July 2, 2018 at 9:00 AM

How Radio Gives Advertisers POP (Power of Personality)

When you hear “POP,” you might think of a music format, but we’re actually referring to the Power of Personality. We touched on this in a previous post, when we first shared the results of a study from Cumulus Media and Vision Critical/MARU. It revealed that radio personalities are intensely important to listeners, many of whom tune in just to hear their favorite show, and most of whom can name their favorite AM/FM DJ, show, or host when asked. These personalities feel like family to their listeners — most believe their routine simply wouldn’t be the same without them — and are easily able to make listeners laugh or think deeply about a subject. They’re trusted thought leaders that listeners will even follow to another station.

This is all great for radio stations and their programming, but what does it really mean for advertisers?

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June 27, 2018 at 9:00 AM

Is Your Creative Just Creative — Or Does It Sell, Too?

John Wanamaker once said, “Half the money I spend on advertising is wasted; I just don’t know which half.”

This iconic line offers a mini cautionary tale on the necessity of pairing analytics and research with any creative initiative. Having a strategic roadmap before crafting an ad or campaign — on the radio, through digital solutions, or otherwise — ensures that a brand engages with the right audiences through the right stories in the right places.

Essentially, the lesson is this: When data informs creative, money is never wasted on advertising, because you can be confident it’s being used as effectively and efficiently as possible.

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June 21, 2018 at 9:00 AM

5 Marketing Tips to Heat Up Summer Sales

As many Chicago retailers know, when the days get longer and temperatures rise, sales can sometimes correspond inversely, stalling or dropping until fall (and school) is right around the corner. But there’s a lot you can do to beat the summertime sales blues. Try out the following marketing tips.

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June 14, 2018 at 9:00 AM

Our Stations Are Committed to Community Service (And Your Business Should Be, Too)

Businesses can have a profound impact on their local community, and at Hubbard Chicago, we believe it’s part of good corporate citizenship to give back. Each of our radio stations is committed to community service, and we strongly recommend that your business get involved, too.

Why Give Back?

Doing great things for your community can also accomplish great things for your brand. Here are just a few outcomes you can expect when you carve out space in your mission statement for doing good:

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June 7, 2018 at 9:15 AM

6 Ways Radio Personalities Create Meaningful Relationships

Radio reaches a huge audience of engaged listeners throughout the week, and it’s not just the music that has them tuning in.

Radio personalities are a critical part of the listener experience. In fact, according to a study from Cumulus Media and Vision Critical/MARU, many listeners (68%) can easily name a favorite AM/FM personality, DJ, or show, and a little more than half (52%) tune into their favorite station specifically to hear their favorite personality.

Simply put, radio personalities matter to their listeners. They’re a familiar, trusted voice and they engage with their audiences on a regular basis, encouraging interaction and building relationships. When they talk — about music, news, community events, or their thoughts on a business — people listen, and the conversation even continues off-air through other outlets, like social media and community events.

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May 31, 2018 at 9:00 AM

"It's Not Worth It," and Other Myths About Event Sponsorship

Have you been looking for creative ways to increase your business visibility and attract more customers? One option that can deliver great results is event sponsorships. However, there are plenty of misconceptions that people have about sponsoring events and how truly beneficial they can be for your business.

Explore these four myths about event sponsorship, and learn how this tactic yields a high return on your investment.

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May 29, 2018 at 9:00 AM

Got Billboards? You Need Radio, Too!

“I’m already doing billboards. What else could I possibly need to do?”

Have you had this thought before? If so, you’re not alone. Many companies think that having billboards alone is plenty of marketing effort. Billboard advertising can come with many benefits, like high visibility. Plus, according to one study, billboards are one of the more trusted advertising tactics. While these benefits are great, billboards should be where your advertising efforts start — not where they end.

If you stop at having billboards, you could be missing out on an even greater marketing opportunity that pairs perfectly with what you’re already doing: radio advertising. Radio ads and billboards are one of the most effective marketing tactics to mix, and for good reason! In this article we’ll explore three reasons to pair radio with your billboard ads.

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May 22, 2018 at 12:00 PM

Chicago Radio Proves Effective for Arlington International Racecourse

On Tuesday, May 15 at 4:29pm, more than 40 Chicagoland radio stations simultaneously aired a 60-second interview with Howard Sudberry, Senior Director of Marketing & Communications at Arlington International Racecourse. Sudberry gave his personal endorsement for radio advertising, sharing how it's the biggest piece of Arlington's paid media campaigns.

"Radio is really an important part of our business because we have events that go on at Arlington outside of horse racing every weekend, and with radio, we can change our message frequently."

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