3 minute read
April 23, 2019 at 9:15 AM

How to Determine the Perfect Media Mix to Increase Student Enrollment

In the past few years, both public and private universities and colleges have struggled to hit admissions targets when recruiting potential students. They are up against a number of challenges, including the image of higher education institutions and a fear of college debt, which can negatively impact the quality and quantity of students who apply.

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2 minute read
April 18, 2019 at 9:45 AM

Why Podcasts Are an Effective Marketing Tool

Do you listen to podcasts? As one of the hottest new trends continuously growing over the last few years, podcasts are often overlooked as effective advertising tools, despite their popularity. In fact, more than half of the US population (51%) has listened to a podcast, according to Podcast Insights. Marketers can tap into this rapidly growing channel with podcast advertising, capitalizing on ad spend and attracting a new, diverse audience.

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3 minute read
April 16, 2019 at 9:00 AM

Top Influencer Marketing Trends for 2019

Inherently a hybrid of old and new marketing tools, influencer marketing is constantly evolving, with new trends and tactics continuously emerging. With such a wide set of applications, the practice continues to find appeal among various companies and organizations.

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3 minute read
April 11, 2019 at 10:00 AM

How to Use Radio and Digital to Find the Perfect Candidate for Your Job Posting

Finding the best candidate to fill your job opening requires innovation and an outside-the-box approach. With an unemployment rate that has dropped down to 4 percent, it is a candidate-driven job market. To recruit the top candidates brands must expand their recruitment marketing strategy.

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2 minute read
April 9, 2019 at 10:00 AM

What You Need to Know About Podcast Sponsorships

Podcasts have been gaining popularity over the last few years with regular listeners tuning in to about seven shows each week, as reported by Martech Zone. The number of podcasts people listen to each day has steadily increased by 40 percent since 2017 with growth expected to continue in the coming years.

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2 minute read
April 4, 2019 at 10:20 AM

The Value of Social Influencers for Small Brands

From radio to social media, social influencers have become a major part of effective marketing programs. By adding social influencers to their marketing plan, most businesses achieve a return on investment of $6.50 for each dollar spent, according to a Tomoson study. The top performers in the study earned a rather impressive $20 on the dollar, showing the great potential of this top customer-acquisition channel.

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2 minute read
April 2, 2019 at 9:30 AM

Successful Websites Have These 5 Things in Common

With a well-designed website, you can effectively generate leads and position your company as a leader in your industry. According to Capital One, only 56% of small business owners even have a website, so you’re already ahead of the competition if you have one. But you shouldn’t stop there. It’s also important to ensure your website is performing well and helping you achieve your marketing goals.

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2 minute read
March 28, 2019 at 8:28 AM

5 Ways to Stretch Your Local Advertising Budget

Making the most of your advertising budget is challenging for many marketers, no matter how big or small it is. When it comes to local advertising, there are specific strategies you can use to stretch your dollars and maximize your budget. Here are five strategies to try:

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2 minute read
March 26, 2019 at 10:45 AM

Benefits to Placing Multi-Year Media Contracts

Although short-term media contracts can give your company valuable marketing support, they don’t always account for the bigger picture. Multi-year contracts, however, give you an opportunity to build out an effective marketing strategy that offers continuous benefits and long-term growth. Just as important, you can build a lasting relationship with your media partner, who will offer invaluable advice and support every step of the way. Therefore, when you choose to place a multi-year contract, the following benefits are a given.

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2 minute read
March 22, 2019 at 9:45 AM

How Radio and Podcasts Work Together to Promote Your Brand

While radio and podcasts both offer audio entertainment on the go, these two channels actually work quite differently. However, when combined, they can help you effectively promote your brand to your audience. At Hubbard, our radio stations WTMX and WDRV host their own podcasts to help marketers and listeners alike experience the benefits of both channels.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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