2 minute read
December 13, 2018 at 11:02 AM

The Business Owner's Guide to Google Analytics (The Basics)

 

As a business owner, you’ve likely heard marketers discuss the importance of analytics in terms of your website’s performance. That’s where Google Analytics comes in. Although it may seem intimidating to beginners, it’s a powerful tool for you to gain insight into your website visitors, how they interact with your site and how well your site is performing. In turn, this data can help to optimize your digital marketing strategy to better meet your audience needs, resulting in increased conversions and business growth.

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3 minute read
December 11, 2018 at 12:50 PM

4 Easy Steps to Planning and Launching Your First Event

 

Also known as experiential marketing, event marketing is an effective strategy that drives lead generation, customer engagement, and strong ROI for your business. In fact, 80% of marketers believe live events are critical to their company’s success, while 98% of people feel more inclined to purchase after attending an event activation, as reported by Experiential Marketing News.

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2 minute read
December 6, 2018 at 11:01 AM

Understanding the Value of Short Duration Radio Spots

 

When running a radio spot, choosing the length can be difficult for businesses. For example, a 60-second spot may have more impact initially, but 30-second spots (or shorter) can give you more airplay.

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3 minute read
December 4, 2018 at 10:00 AM

9 Reasons You Should Use Chicago Radio in 2019

 

Have you considered the power of radio for your Chicago business? Many marketers have discovered its effectiveness, as radio advertising spend is projected to reach nearly $18 billion in 2019, according to Statista.

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4 minute read
November 29, 2018 at 9:53 AM

6 Ways Radio Personalities are Making Meaningful Connections in the Chicago Community

 

Radio personalities have an integral role in the community. In fact, 56% of listeners state that radio talent is the main reason they tune in. They also have powerful influence with their audience – they keep listeners entertained, influence their purchase decisions and inform them of community events and issues. In many cases, radio personalities can be viewed as the pulse of the community, with a level of reach and engagement that’s hard to duplicate.

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2 minute read
November 27, 2018 at 11:55 AM

Radio: The Original Social Influencer

The term social influencer has gained traction within the last few years, with searches for “influencer marketing” on Google increasing 325% throughout 2017. Why is this happening? Consumers trust social influencers, and they deliver authentic communication and offer additional ways for brands to reach their target audience.

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2 minute read
November 20, 2018 at 11:00 AM

Chicago on the Move: The Power of Audio on the Go

 

As most radio listening occurs when people are out and about in their cars, audio on the go was born from radio. As smartphones and music-streaming apps start to dominate the audio landscape, radio stations are finding ways to reach their audiences through these same mediums. This approach is particularly effective as US adults spend about 3.5 hours per day on their mobile devices, and 90% of that time is spent online using their favorite apps. What’s more, digital audio is seeing the most activity within apps, with US adults listening to almost an hour of audio through apps daily. Therefore, through online apps and websites, radio stations can encourage listeners to continue to tune in to radio on the go.

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2 minute read
November 15, 2018 at 10:40 AM

How to Prepare Your Business for New Leads Generated from Your Marketing Campaign

 

Leads are the currency of successful marketing campaigns. However, simply collecting leads is not enough; you must also have a plan in place to convert those leads into customers. And not surprising, HubSpot recently reported that 69% of marketers say converting leads is their top priority.

You too can maximize your marketing efforts by preparing your business to manage and nurture the leads generated from your marketing campaigns. Here are a few ways to get started with your lead conversion strategy.

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3 minute read
November 13, 2018 at 10:25 AM

The Do's and Don'ts of YouTube Advertising

 

With 1.8 billion users watching videos on YouTube each month, the platform offers nearly unmatched video marketing opportunities. These loyal viewers collectively watch about one billion hours of videos each day, which has drawn 51% of marketers to the advertising platform.

And these marketers are seeing significant benefits from advertising on YouTube. According to Google Ads, 70% of bumper ads significantly increased brand awareness in 2016, with an average lift of 9%. In addition, 90% of these ads drove ad recall globally, with an average lift of over 30%. In short, YouTube advertising works, but you must keep the following best practices in mind in order to find success.

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2 minute read
November 7, 2018 at 10:00 AM

5 Benefits of Making an Annual Marketing Plan

 

No matter your industry or company size, a solid marketing plan can help you effectively meet your company revenue and growth goals. Not only should you have a marketing plan customized to support your company needs, you should also revisit it each year to ensure it still aligns with your key objectives.

With a clear, quantifiable and realistic annual marketing strategy, you can continually achieve great success with all your advertising and sales efforts. Explore the benefits of building an annual marketing plan to see how this process can help you reach your business goals.

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