The days are long, and the weather is warm, which means the home improvement season is on here in Chicago. Homeowners find it’s the perfect time of year to beautify their property, taking on projects indoors and out. After all, it’s the time of year when everyone wants their family, friends, and neighbors to stop by for a barbecue, dip in the pool, or toasting s’mores over a chic or cozy fire pit.
Of course, we don’t have to tell you that. Your plate’s probably full as it is, and more likely than not, the orders will keep coming in. It might be tempting to think that with all those projects in the pipeline, you don’t need to commit more time from your tight schedule for marketing. Taking care of your current customers is certainly important. But you also need to think long term.Read More