0 minute read
June 11, 2019 at 9:52 AM

2060 Digital's How To Value Impressions, Clicks, and Conversions

Sorting out the data produced by an online ad campaign can be an intimidating task, especially if you’re new to online advertising or are unfamiliar with the terminology.

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3 minute read
May 30, 2019 at 10:00 AM

Tips to Draw a Crowd to Your Event This Summer

When you host an event, “build it, and they will come” isn’t the mantra you want to follow. The reality is that marketing is a vitally important step in planning any event. Effective marketing can create awareness and, in turn, boost attendance. This is especially true in the summer as it is quite likely that you are competing against other events and the possibility that potential attendees have plans to travel. In order to help your next event succeed, we have put together a few tips to help you boost attendance.

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0 minute read
May 23, 2019 at 10:33 AM

2060 Digital's Social Media Platform Update

Breaking: In the world of social media marketing, keeping up with all the changing platforms is a job in itself. That’s where we come in. Read on to get caught up with what’s happening.

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2 minute read
May 16, 2019 at 10:00 AM

Are All Radio Ad Impressions Created Equal? 3 Things You Should Know

In the world of radio, and in other media for that matter, impressions are a key metric that marketers track when assessing an ad’s performance. Put in the simplest of terms, impressions are the number of people who hear your ad. Because marketers want to know how many listeners their ad will reach, impressions are often discussed when looking at the total cost of an ad.

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3 minute read
May 9, 2019 at 9:30 AM

Why Recruitment Needs to Go Beyond a Job Board Listing

Recruitment is a challenge for many companies, with approximately three quarters (72.8%) of employers struggling to find relevant candidates for open positions. And with a 3.8 percent national unemployment rate, employers are also facing a candidate-driven labor market. In such a scenario, employers should be strategic about how they are recruiting new candidates.

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2 minute read
May 1, 2019 at 9:45 AM

4 Things You Probably Don't Know About Social Influencers

Social influencers are individuals in the media who have significant influence on their audiences. They may or may not be actual celebrities, but they have gained trust and credibility with those who interact and engage with them on a regular basis. Through influencer marketing, brands can earn as much as $6.50 for every $1 spent as well as increase engagement, boost SEO and generate leads. If you are new to using social influencers, here are some facts that you may not know about this effective marketing technique.

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2 minute read
April 25, 2019 at 10:30 AM

Why All Digital Agencies are NOT Created Equal

You have many options when it comes to outsourcing your digital marketing. However, when it comes to providing high-quality digital marketing services that drive results, many agencies fall short. That’s why, before you sign a contract, it is vital that you evaluate a potential partner and check out their features and attributes. In doing this, you are best able to determine which agency is right for your business. We have put together a few things you should look out for that help separate the good from the great in digital agencies.

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3 minute read
April 23, 2019 at 9:15 AM

How to Determine the Perfect Media Mix to Increase Student Enrollment

In the past few years, both public and private universities and colleges have struggled to hit admissions targets when recruiting potential students. They are up against a number of challenges, including the image of higher education institutions and a fear of college debt, which can negatively impact the quality and quantity of students who apply.

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2 minute read
April 18, 2019 at 9:45 AM

Why Podcasts Are an Effective Marketing Tool

Do you listen to podcasts? As one of the hottest new trends continuously growing over the last few years, podcasts are often overlooked as effective advertising tools, despite their popularity. In fact, more than half of the US population (51%) has listened to a podcast, according to Podcast Insights. Marketers can tap into this rapidly growing channel with podcast advertising, capitalizing on ad spend and attracting a new, diverse audience.

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3 minute read
April 16, 2019 at 9:00 AM

Top Influencer Marketing Trends for 2019

Inherently a hybrid of old and new marketing tools, influencer marketing is constantly evolving, with new trends and tactics continuously emerging. With such a wide set of applications, the practice continues to find appeal among various companies and organizations.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and marketers looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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