The preferences and needs of your customers are always changing – and your competitors are undoubtedly adjusting their marketing strategies to keep up. The marketing campaigns that worked well months prior can start to lose their effectiveness, demanding a change to remain competitive. One way to make the right changes is by leveraging insights gained by running test marketing campaigns.Read More
Bill Gates famously declared, “Content is king” in 1996. More than two decades later, this statement holds true. A staggering 84.5% of US companies plan to use utilize digital content marketing strategies in 2019, according to eMarketer. On the consumer side, 84% of people expect brands to provide content that entertains, tells stories, provides solutions and creates experiences. Content marketing can help businesses meet their expectations.Read More
As a business owner, digital marketing is one of the most important elements in your marketing strategy that will help connect your audiences. However, you may not have the time, resources or skills to do it effectively. Hiring a digital agency to manage your digital marketing efforts can help your business grow and give you the exposure you need. And choosing a trusted, reputable digital marketing partner is essential to achieving success.Read More
As you embark on a new year, it is an excellent time to reflect on the success of your marketing strategy – and determine how you want your business to grow in the year ahead. You can structure these goals as New Year’s resolutions to create a solid business plan that supports sustained growth through 2019 and beyond. To get started, consider setting these 10 effective New Year’s resolutions in order to achieve true marketing success.Read More
Think you’re ready to launch your advertising campaign? Not so fast. If you haven’t yet determined your brand strategy, you may be putting the cart before the horse. Which begs the question: What exactly is a brand strategy? Defined by HubSpot, it’s a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand - the combined components of your company’s character that make identifiable.Read More
At their core, hashtags offer a quick and easy way to share thoughts and ideas across Instagram and other social media platforms. Instagram users can even utilize hashtags to follow certain topics in real-time as tagged posts appear on the platform.Read More
Display ads, or banner ads, are a popular form of advertising. Why are so many businesses embracing this advertising method? For starters, display advertising helps businesses reach the right audience at the right time thanks to advanced targeting options.
This allows businesses of all sizes reach a targeted audience in a way that’s cost-effective and measurable. Factor in the average conversion rate for display ads (0.77%), and the potential of display advertising becomes even more apparent.
Here’s a closer look at what display advertising is, why it works, and how to put it to optimal use for your business.Read More
As a business owner, you’ve likely heard marketers discuss the importance of analytics in terms of your website’s performance. That’s where Google Analytics comes in. Although it may seem intimidating to beginners, it’s a powerful tool for you to gain insight into your website visitors, how they interact with your site and how well your site is performing. In turn, this data can help to optimize your digital marketing strategy to better meet your audience needs, resulting in increased conversions and business growth.Read More
Also known as experiential marketing, event marketing is an effective strategy that drives lead generation, customer engagement, and strong ROI for your business. In fact, 80% of marketers believe live events are critical to their company’s success, while 98% of people feel more inclined to purchase after attending an event activation, as reported by Experiential Marketing News.Read More
When running a radio spot, choosing the length can be difficult for businesses. For example, a 60-second spot may have more impact initially, but 30-second spots (or shorter) can give you more airplay.Read More