May 22, 2018 at 12:00 PM

Chicago Radio Proves Effective for Arlington International Racecourse

On Tuesday, May 15 at 4:29pm, more than 40 Chicagoland radio stations simultaneously aired a 60-second interview with Howard Sudberry, Senior Director of Marketing & Communications at Arlington International Racecourse. Sudberry gave his personal endorsement for radio advertising, sharing how it's the biggest piece of Arlington's paid media campaigns.

"Radio is really an important part of our business because we have events that go on at Arlington outside of horse racing every weekend, and with radio, we can change our message frequently."

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May 17, 2018 at 9:15 AM

4 Ways Chicagoans are Different (and What That Means for Your Marketing Strategy)

There are so many things that make Chicago a one-of-a-kind city and define the people who call it home. Sure, our pizza and hotdogs are unmatched, and we’re known for dyeing our river green. But it’s not just our incredible cuisine and eccentric traditions that make us different.

If you’re a local business owner or advertiser, chances are you know what makes your target persona tick — but does your marketing strategy reflect that you get Chicago?

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May 10, 2018 at 12:00 PM

Is Your Website Ready for a Marketing Program?

Before you can launch a successful marketing program, a few core elements must first be present. Your business must have clear goals, defined success markers to reach those goals, open communication between departments and employees, a way to track ROI, and finally — the focus of today’s post — a professional website.

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May 8, 2018 at 12:00 PM

Commuter Party, Anyone? How to Connect with Chicago Consumers in a Fun, Memorable Way

To get attention and be seen by the right eyes, businesses need to place their message in the right place at the right time. That’s something we can all agree on — along with the fact that it’s harder to stand out when consumers are exposed to thousands of marketing messages a day. How can you make yours different and memorable?

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May 2, 2018 at 12:00 PM

3 Marketing Tips for New Business Owners in Chicago

Welcome, new business owners! You should be proud, because we know that starting your own business is like climbing a mountain — it requires lots of time and effort, but it’s undoubtedly worth it.

To get to where you are now, you’ve built a business model, possibly raised start-up funds, hopefully received your business license and permits, and definitely put in a lot of work to get here.

So, now what?

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March 28, 2018 at 12:00 PM

How and Why to Connect with Social Influencers

Influencer marketing might seem like pie in the sky — after all, not every brand can get a big-name celebrity like Demi Lovato on board. However, there are ways for brands big and small to leverage the potential of influencer marketing. Social influencers represent a powerful way to reach target audiences with a voice they trust on a platform they use, and they don’t need to be A-list actresses or headlining musicians to drive real business results.

Today’s post explores why influencer marketing works and how to get started.

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March 22, 2018 at 12:15 PM

3 Radio Format Myths vs. Reality

We all make assumptions. Unfortunately, when it comes to marketing, assumptions can sometimes lead to poor decisions that undermine our results. More specifically, marketers may make assumptions about the target audiences they can reach with radio advertising, especially when it comes to certain formats.

Today we’re going to take a look at three misconceptions about radio listeners and popular formats, and then address them with evidence from our own radio stations and professional experience.

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March 20, 2018 at 12:15 PM

Branding vs. Action Campaigns—What's the Difference, and When to Use Them

Great marketing campaigns can change hearts and minds, influence purchase decisions, and establish brand loyalty. However, not all marketing campaigns are the same, and there’s no formula for campaign success.

There are two types of marketing campaigns you can employ: action campaigns or branding campaigns. Both provide value and have their place in an annual marketing strategy, but they are fundamentally different in the objectives they can help achieve. Read on to discover when and how to use each effectively.

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March 15, 2018 at 12:00 PM

The Drive's Birthday Bash is Coming Soon (3 Reasons Chicago Advertisers Should Join the Party)

Chicago listeners love The Drive (97.1 FM WDRV) — and the love is not limited to the music. Each year, the Drive’s Birthday Bash brings listeners together to party with their favorite radio personalities, enjoy popular musical acts, and sample food and drinks from local businesses. Past entertainment has included chart-topping artists like Styx, REO Speedwagon, and Don Felder. This year, the event headliners include two iconic acts that have spanned more than four decades and are still going strong — The Steve Miller Band and Peter Frampton.

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March 13, 2018 at 12:00 PM

What The 2018 Bacon Bash Can Teach Us About Event Sponsorships

There are plenty of live events in Chicago, and the majority of them are available to sponsor in some way, shape, or form. From farmers markets to concerts, beer festivals to marathons, there seems to be some kind of event for every type of audience or consumer. How then, as an advertiser, does one decide which event to partner with? If event sponsorships are part of your marketing strategy, then use this list below to help you determine whether events are a good fit for your goals.

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