March 15, 2018 at 12:00 PM

The Drive's Birthday Bash is Coming Soon (3 Reasons Chicago Advertisers Should Join the Party)

Chicago listeners love The Drive (97.1 FM WDRV) — and the love is not limited to the music. Each year, the Drive’s Birthday Bash brings listeners together to party with their favorite radio personalities, enjoy popular musical acts, and sample food and drinks from local businesses. Past entertainment has included chart-topping artists like Styx, REO Speedwagon, and Don Felder. This year, the event headliners include two iconic acts that have spanned more than four decades and are still going strong — The Steve Miller Band and Peter Frampton.

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March 13, 2018 at 12:00 PM

What The 2018 Bacon Bash Can Teach Us About Event Sponsorships

There are plenty of live events in Chicago, and the majority of them are available to sponsor in some way, shape, or form. From farmers markets to concerts, beer festivals to marathons, there seems to be some kind of event for every type of audience or consumer. How then, as an advertiser, does one decide which event to partner with? If event sponsorships are part of your marketing strategy, then use this list below to help you determine whether events are a good fit for your goals.

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March 9, 2018 at 11:00 AM

15 Stats and Facts About Classic Rock and Its Listeners

Ah, classic rock… It might conjure up memories of big hair or Nixon, but that’s not the case for everyone. Why? Because classic rock’s audience continues to evolve, and classic rock has become one of the most successful formats introduced in the past 25 years.

Over the last few years there has been a surge in younger listeners attracted to the genre more than ever before. You may think that Millennials are all about Beyoncé and Bieber, but studies show they’re also open to other types of music and one they love is classic rock.

Multiple age groups — from Millennials to Baby Boomers — are actively listening to classic rock on different platforms and devices, and at events and festivals. Keep reading to learn more about today’s classic rock radio and its listeners!

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March 8, 2018 at 12:00 PM

5 Questions to Ask as You Pick Your Digital Marketing Partner

Selecting a digital marketing partner is an important decision, one that can determine whether or not your digital efforts will deliver the best ROI possible. Every potential partner will want your business, but that doesn’t always mean they’re the right fit. You need to approach the decision thoughtfully, and screen your potential partners for deeper information that goes beyond a convincing pitch.

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March 6, 2018 at 12:00 PM

"It's Not About You," and 4 Other Lines to Inform Your Advertising Creative

David Ogilvy, considered by some to be the father of modern advertising, once said, "What you say in advertising is more important than how you say it." While this is true — especially in the age of the informed consumer that demands transparency — your creative execution ("how you say it") is extremely important.

Nothing explains it better than another quote, this one from Leo Burnett, creator of characters like Tony the Tiger: “I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."

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February 27, 2018 at 12:00 PM

Reach Now, Recall Later: Factors Impacting Your Radio Advertising Over Time

Even in today’s environment of seemingly unlimited media and entertainment options, radio’s reach is unmatched across all age segments. Nielsen reports that 93% of adults listen to the radio at least weekly. When you combine this unparalleled reach with radio’s impact on recall — or your target audience’s ability to remember an ad after it’s heard — it’s easy to understand why radio advertising can be a powerful tool for a long-term advertising strategy.

In this post, we’ll take a look at a number of factors that contribute to better recall for your radio ads.

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February 22, 2018 at 12:15 PM

Long Commutes Drive Listenership—Are You Reaching Chicago Consumers?

With all of the cutting-edge entertainment technology available to commuters, it may seem logical that fewer would be listening to the radio on their ride to work. However, the stats tell a different story.

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February 20, 2018 at 12:15 PM

Over-Analyzing Your Marketing Analytics?

As the saying goes, knowledge is power. When it comes to marketing, data is vital to understanding what worked and why, so you can make informed decisions and drive better results. But with the wealth of information and tools available to marketers today, you may find yourself swimming in a sea of potential KPIs and metrics. With all of the data at your fingertips, the big picture gets lost, and it becomes difficult to make decisions and find solutions.

This is known as “paralysis by analysis”—when over-analyzing leads you to not take action, paralyzing the outcome. Some signs that you’re over-analyzing your marketing analytics:

  • You find yourself dreading the end of every marketing campaign, when you have to report on results.
  • Your campaign reports look a little different each time, as you add or take away data sets.
  • You’re not sure where to focus your reporting efforts.
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February 16, 2018 at 12:15 PM

First Go at Radio a Miss? 3 Steps to Success with Your Next Campaign

Advertising is both an art and a skill. If your first radio advertising campaign failed, it could be due to a number of reasons. Perhaps you didn’t select the right station or daypart to reach your target audience. Maybe your creative missed the mark, be it a matter of tone, content, or a confusing call-to-action.

Don’t let a lackluster or dismal first outing dissuade you from leveraging Chicago radio in your marketing mix. A lack of results can provide plenty of lessons. We’ve put together three steps to help you turn your radio advertising around.

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February 13, 2018 at 12:00 PM

18 Digital Marketing Terms to Know in 2018

Technology is constantly evolving and advertising channels, best practices, and terms are changing to keep pace. Are you reconnecting with customers who browsed your website through retargeting? Is your website responsive, and do you have specific landing pages dedicated to driving conversions? Are you investing in marketing automation or making time for online reputation management?

If you’re not extremely familiar with all of the terms mentioned so far, not to worry. We’ve put together a quick list of digital marketing terms to know in 2018.

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