2 minute read
January 30, 2019 at 11:29 AM

3 Reasons Why Your Test Marketing Campaign May Be Flawed

The preferences and needs of your customers are always changing – and your competitors are undoubtedly adjusting their marketing strategies to keep up. The marketing campaigns that worked well months prior can start to lose their effectiveness, demanding a change to remain competitive. One way to make the right changes is by leveraging insights gained by running test marketing campaigns.

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2 minute read
January 28, 2019 at 11:00 AM

Content Marketing and the Power of Blogging

Bill Gates famously declared, “Content is king” in 1996. More than two decades later, this statement holds true. A staggering 84.5% of US companies plan to use utilize digital content marketing strategies in 2019, according to eMarketer. On the consumer side, 84% of people expect brands to provide content that entertains, tells stories, provides solutions and creates experiences. Content marketing can help businesses meet their expectations.

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2 minute read
January 25, 2019 at 11:00 AM

What to Consider When Hiring a Digital Agency [Checklist]

As a business owner, digital marketing is one of the most important elements in your marketing strategy that will help connect your audiences. However, you may not have the time, resources or skills to do it effectively. Hiring a digital agency to manage your digital marketing efforts can help your business grow and give you the exposure you need. And choosing a trusted, reputable digital marketing partner is essential to achieving success.

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4 minute read
January 1, 2019 at 11:00 AM

10 New Year's Resolutions Every Chicago Business Owner Should Make for 2019

As you embark on a new year, it is an excellent time to reflect on the success of your marketing strategy – and determine how you want your business to grow in the year ahead. You can structure these goals as New Year’s resolutions to create a solid business plan that supports sustained growth through 2019 and beyond. To get started, consider setting these 10 effective New Year’s resolutions in order to achieve true marketing success.

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2 minute read
December 28, 2018 at 12:35 PM

First Comes Brand Strategy, Then Comes Advertising

 

Think you’re ready to launch your advertising campaign? Not so fast. If you haven’t yet determined your brand strategy, you may be putting the cart before the horse. Which begs the question: What exactly is a brand strategy? Defined by HubSpot, it’s a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand - the combined components of your company’s character that make identifiable.

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2 minute read
December 27, 2018 at 10:44 AM

The Power of the Hashtag - Are You Using them Effectively on Instagram?

At their core, hashtags offer a quick and easy way to share thoughts and ideas across Instagram and other social media platforms. Instagram users can even utilize hashtags to follow certain topics in real-time as tagged posts appear on the platform.

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2 minute read
December 20, 2018 at 11:30 AM

The Simple Guide to Display Advertising for Beginners

 

Display ads, or banner ads, are a popular form of advertising. Why are so many businesses embracing this advertising method? For starters, display advertising helps businesses reach the right audience at the right time thanks to advanced targeting options.

This allows businesses of all sizes reach a targeted audience in a way that’s cost-effective and measurable. Factor in the average conversion rate for display ads (0.77%), and the potential of display advertising becomes even more apparent.

Here’s a closer look at what display advertising is, why it works, and how to put it to optimal use for your business.

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2 minute read
December 13, 2018 at 11:02 AM

The Business Owner's Guide to Google Analytics (The Basics)

 

As a business owner, you’ve likely heard marketers discuss the importance of analytics in terms of your website’s performance. That’s where Google Analytics comes in. Although it may seem intimidating to beginners, it’s a powerful tool for you to gain insight into your website visitors, how they interact with your site and how well your site is performing. In turn, this data can help to optimize your digital marketing strategy to better meet your audience needs, resulting in increased conversions and business growth.

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3 minute read
December 11, 2018 at 12:50 PM

4 Easy Steps to Planning and Launching Your First Event

 

Also known as experiential marketing, event marketing is an effective strategy that drives lead generation, customer engagement, and strong ROI for your business. In fact, 80% of marketers believe live events are critical to their company’s success, while 98% of people feel more inclined to purchase after attending an event activation, as reported by Experiential Marketing News.

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2 minute read
December 6, 2018 at 11:01 AM

Understanding the Value of Short Duration Radio Spots

 

When running a radio spot, choosing the length can be difficult for businesses. For example, a 60-second spot may have more impact initially, but 30-second spots (or shorter) can give you more airplay.

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