With so many video streaming options available today, modern television audiences have started cutting the cord on their pay-TV subscriptions in favor of streaming on over-the-top, or OTT, devices. Traditional pay-TV providers are feeling the impact with viewership numbers rapidly declining, while OTT viewership continues to increase.
As consumer habits shift, marketers must adjust their approach to continue to capture modern TV audiences through the OTT devices and platforms they depend on for their entertainment.
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