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June 21, 2017 at 8:02 AM

3 Things Clickable Display Ads Have in Common

For companies seeking to build brand recognition, display ads offer an affordable way to reach your target audience. In 2016, companies spent an estimated $3 billion more on display ads than on search ads, according to a study by PowerTraffick. And another study by eMarketer suggests banner ad spend is expected to reach $37 billion in 2017. Adweek recently reported over 634 billion impressions for display ads for January 2017 alone. These are some pretty big numbers that we can’t ignore.

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