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September 21, 2017 at 9:00 AM

5 Fall Marketing Ideas for Chicago Restaurant Owners

For many people, fall is their favorite time of the year. The fall means back-to-school routines, the excitement of football, and pumpkin-spice everything. For some types of restaurants, fall might mark the beginning of a slow season. Even if you’ve planned for and expect times when business tends to drop off, it’s important to continue your marketing throughout the year.

With fall upon us, we’ve put together some marketing ideas for Chicago restaurant owners to keep their business top of mind as the leaves change colors and sweater weather returns.

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September 19, 2017 at 9:00 AM

10 Digital Marketing Don'ts

If you’re not getting the results you want or expect from your digital marketing, it’s time to get down to the root of the problem and figure out what’s working, what needs to change, and why.

We’ve talked about marketing mistakes previously on our blog. Now we’re honing in specifically on digital, sharing some common digital marketing don’ts to watch out for.

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August 3, 2017 at 9:00 AM

The Social Media Marketing Checklist for Small Business Owners

Most small business owners understand the importance of social media marketing for building brand awareness and engaging with customers. What you may not know is how important it is to make your social media strategy an integrated part of your overall marketing strategy, with goals that are measurable and achievable and a commitment to consistency.  

In this post, we’ve put together a social media marketing checklist to help guide small business owners in developing a social media management plan. Follow the steps to get started or, if you’re already set up on social media, keep them in mind as you revisit and refine your plan.

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May 24, 2017 at 8:00 AM

Social Media and Radio: How to Take Advantage of this Perfect Pair

There’s a lot of focus these days on digital marketing—and for good reason. Digital marketing allows consumers to find the information they need from the convenience of their smartphone or computer, giving them access when and where they want it. Having marketing that is accessible this close to the point of purchase is why radio continues to be a leading medium for businesses of all types, and when paired with digital tactics—especially social media—the results can be greatly boosted.

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