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September 18, 2017 at 9:00 AM

Successful Business Websites Have These 5 Things in Common

There’s a well-known saying that rings true for everyone, but marketers in particular: “You never get a second chance to make a first impression.”

It’s a sentiment that also applies to your website. If a prospective customer visits your site and finds it confusing, misleading, unhelpful, or visually unattractive, there’s a good chance they won’t come back for a second look.

In this post, we discuss five traits of a successful business website—one that not only looks good, but offers a great user experience, serves up value, and positions your brand in a positive light.

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August 10, 2017 at 9:00 AM

6 SEO Tips for Small Businesses

If you’re a small business owner, it’s safe to assume that you’ve read or heard about SEO. It’s a term that’s difficult to avoid in the world of digital marketing. But what exactly is SEO?

Briefly, SEO stands for search engine optimization, and SEO efforts are all about boosting organic traffic to your website, or visitors coming from a search engine like Google or Bing. Where your website ranks in organic search results is vital for getting your business noticed.

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