September 13, 2017 at 9:00 AM

5 Reasons Radio Advertising Works

There are many reasons to love radio as a marketer. At a glance, radio reaches more than 235 million Americans every week in an uncluttered environment—meaning your message isn’t surrounded by others, and you can speak with the intimacy of the human voice to tell emotional, memorable stories.

Still need convincing? We’ve compiled the facts to showcase some big reasons to consider radio advertising.

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August 31, 2017 at 10:00 AM

5 Tips from the Radio Experts at Hubbard Chicago

When you’re developing a radio advertising plan, there are a lot of moving parts. Some of the most important decisions involve choosing the right radio station, planning the right schedule and frequency to reach your audience, and knowing what’s working and what’s not, so you can make adjustments and improve your radio campaign results.

At Hubbard Chicago, we know radio. For today’s post, we’re sharing insights and perspectives from our creative department on the essential elements to building a successful radio advertising campaign.

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August 22, 2017 at 5:05 PM

Part II: Radio Drives Real Results for Chicago Advertisers (VIDEO)

Broadcasters in Chicago, including Hubbard Chicago, have come together to highlight some of the top businesses in Chicago and their stories of how they've used radio effectively. 

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August 11, 2017 at 9:00 AM

Tips for Radio Commercials: Write for the Senses

The best radio commercials are sticky. By sticky, we mean they not only stand out from other commercials but make a lasting impression and stick with the listener. How do you achieve memorable, “sticky” radio ads? By successfully appealing to the audience’s emotions and resonating with their experiences, interests, or values. On top of that, you only have sound to work with (and the audience can’t simply re-play the ad, either), so important information needs to be concise and clear.

Keep the following four tips in mind when crafting your radio commercial script to ensure you get a return on your investment and reach your marketing goals.

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August 1, 2017 at 9:00 AM

Radio Drives Real Results for Chicago Advertisers (VIDEO)

Radio is an undeniably powerful medium for advertisers, reaching 93% of Americans at home, at work, in their cars when they’re driving to stores and restaurants—everywhere. Broadcasters in Chicago, including Hubbard Chicago, came together earlier this month to make that loud and clear.

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July 27, 2017 at 9:00 AM

How NOT to Approach Your Radio Advertising Creative [INFOGRAPHIC]

Finding radio advertising gold is not always easy, but there are a few things to avoid at all costs when planning and producing your radio creative.

That's why we've developed the following infographic—to give you a quick look at some common (but potentially disastrous) mistakes marketers make with their radio advertising. 

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July 24, 2017 at 1:05 PM

From Concepting to Scheduling: 8 Steps to Radio Commercial Production

With a great script, good production, and the appropriate timing, radio can be one of your most effective marketing channels available. Radio ads leverage the unique power of audio by tapping into “the theater of the mind,” and your creative can mean the difference between an ad that works and an ad that causes listeners to tune out.

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July 21, 2017 at 9:00 AM

Repeat, Repeat…Repeat? Finding the Right Repetition in Radio Advertising

When used poorly, repetition in advertising can be just plain annoying. (We’re sure you can think of some examples.) But when it’s incorporated well, repetition can help make a marketing message stick—especially in radio advertising.

Today’s post will take a look at the nuances of effective repetition and why it’s necessary to your radio advertising strategy.

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July 13, 2017 at 8:55 AM

6 Steps to Make a Radio Endorsement Work for Your Brand

Radio is already a powerful advertising channel that offers rich targeting, huge reach, and influence on purchase decisions. But can using a radio endorsement really help take your marketing to the next level? In a time when influencer marketing is more and more effective, the answer is a resounding yes.

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June 30, 2017 at 8:00 AM

3 Ways to Grow Your Online Presence with Radio Advertising

Most of us can’t argue the importance of having an integrated marketing strategy that reaches across different devices and platforms. Cross-channel marketing is critical to almost every type of business in today’s world. Like many other marketers, driving traffic and leads through your website might be one of your primary goals, and this article will address how radio advertising can be effectively put to use to do that (and more).

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Welcome to our marketing blog, your go-to resource for Chicago business owners and markters looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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