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November 15, 2017 at 9:00 AM

Top 10 Marketing and Advertising Terms for 2018

As a business owner or marketer, you probably have a good handle on the language of marketing. But maybe you’re not fluent in digital advertising jargon or radio speak, or you’ve run into the occasional acronym that requires a Google search. We’ve all been there, especially as new digital platforms are taking off or search engines change the rules.

That’s why we’ve listed ten marketing and advertising terms below, to help ensure you’re on top of relevant trends and checking the right boxes into next year with your campaigns.

And if you want to dig even deeper, we cover more marketing, radio, and digital advertising definitions in our ebook, The Ultimate Guide to Marketing & Advertising Terms.

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November 7, 2017 at 4:30 PM

Chicago Does it Again: Road Block Shows the Power of Radio

Earlier today, Chicago radio stations came together again to use the success of advertisers to promote the power of radio.

At 4:29pm, more than 40 stations simultaneously aired a 60-second interview with Bob Rohrman, President and COO of Bob Rohrman Auto Group, discussing how radio works for his business.

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October 30, 2017 at 10:00 AM

3 Reasons Local, On-Air Personalities Are Important to Radio

Radio is considered by some to be the original social medium. By its very nature, radio is more social than TV, print, or streaming music services. Why? Because of on-air radio personalities—and the influence and trust they build with their listeners.

Radio hosts make connections and establish relationships with their audience—oftentimes in a one-on-one listening environment. Loyal listeners come to think of their favorite radio personalities as friends and trusted sources. In this post, we’ll discuss three reasons on-air personalities can have a positive impact on your marketing.

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October 27, 2017 at 11:00 AM

What is Time Spent Listening and Why Does it Matter?

We’ve established that radio is a heavy hitter when it comes to mass reach. But with radio advertising, another important number to pay attention to is time spent listening (TSL). That’s the amount of time a surveyed demographic spends listening to a particular type of audio—for example, AM/FM radio in general or a particular station—before turning it off, and it represents a deeper dive into reach.

Time Spent Listening by the Numbers

Nationally, AM/FM radio, and FM in particular, is the leader in TSL, with digital listening trailing close behind:

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October 25, 2017 at 9:00 AM

Why Your Radio Ads Should Never Be Bumped

Has this ever happened to you? You’ve found the perfect radio station, crafted your creative strategy, produced your radio commercials, agreed on a schedule, and paid for your ad time. Then your ad gets bumped because another advertiser wanted that time slot and was willing to pay more for it.

Not only is this bad for your marketing plan, but it could be a red flag about the radio partner you’re using.

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October 10, 2017 at 9:00 AM

5 Reasons Radio Really Does Work for Small Businesses

Wondering if radio can be effective for your small business? The answer is yes, it can. It’s working every day for businesses like yours, making a huge impact by building brand awareness and attracting new customers.

We’ve covered this topic before, but if you still need convincing, here are five more reasons to consider radio advertising for your small business.

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September 21, 2017 at 9:00 AM

5 Fall Marketing Ideas for Chicago Restaurant Owners

For many people, fall is their favorite time of the year. The fall means back-to-school routines, the excitement of football, and pumpkin-spice everything. For some types of restaurants, fall might mark the beginning of a slow season. Even if you’ve planned for and expect times when business tends to drop off, it’s important to continue your marketing throughout the year.

With fall upon us, we’ve put together some marketing ideas for Chicago restaurant owners to keep their business top of mind as the leaves change colors and sweater weather returns.

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September 13, 2017 at 9:00 AM

5 Reasons Radio Advertising Works

There are many reasons to love radio as a marketer. At a glance, radio reaches more than 235 million Americans every week in an uncluttered environment—meaning your message isn’t surrounded by others, and you can speak with the intimacy of the human voice to tell emotional, memorable stories.

Still need convincing? We’ve compiled the facts to showcase some big reasons to consider radio advertising.

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August 31, 2017 at 10:00 AM

5 Tips from the Radio Experts at Hubbard Chicago

When you’re developing a radio advertising plan, there are a lot of moving parts. Some of the most important decisions involve choosing the right radio station, planning the right schedule and frequency to reach your audience, and knowing what’s working and what’s not, so you can make adjustments and improve your radio campaign results.

At Hubbard Chicago, we know radio. For today’s post, we’re sharing insights and perspectives from our creative department on the essential elements to building a successful radio advertising campaign.

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August 22, 2017 at 5:05 PM

Part II: Radio Drives Real Results for Chicago Advertisers (VIDEO)

Broadcasters in Chicago, including Hubbard Chicago, have come together to highlight some of the top businesses in Chicago and their stories of how they've used radio effectively. 

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Welcome to our marketing blog, your go-to resource for Chicago business owners and markters looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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