November 21, 2017 at 8:30 AM

Why Black Friday is More Than Just One Day

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November 20, 2017 at 8:30 AM

Giving Thanks: 5 Reasons Chicago Marketers Can Give Thanks This Year

2017 has given Chicago marketers and business owners alike plenty to be thankful for. With new tools and solutions designed to meet shifting consumer preferences and trends, marketing can now be more personal and more convenient than ever before—meaning it can be even more effective. In today’s post, we’ve collected five of the best reasons to give thanks this season.

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November 16, 2017 at 9:00 AM

What Makes Hubbard Chicago Different? (VIDEO)

Oftentimes, what can make or break your radio advertising success is the partner you choose. 

At Hubbard Chicago, our mission is to help Chicago business owners and marketers find the right solutions that help them improve their results and grow their business. Our experience has shown us that there are certain traits that separate the true radio experts from the other guys.

Check out our quick video to see what makes up what we like to call, "The Hubbard Difference."

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November 13, 2017 at 12:00 PM

Winter Marketing Tips to Prep Your Home Improvement Business for a Busy 2018

Holidays and colder months can mean some downtime for contractors and owners of home improvement businesses. But it’s the perfect time to work on your marketing plans to ensure that you’re busy throughout 2018.

It’s always a best practice to keep your Chicago home improvement marketing going year-round, but here are a few ideas specifically designed to help you with your 2018 marketing plan. By studying and putting them into practice now during the cold season, you’ll keep projects coming in and set your business up for success—each and every season to come.

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October 31, 2017 at 9:00 AM

3 Frightening Marketing Horror Stories (and How to Avoid Them)

Halloween is a fun time of the year filled with costumes, candy, and creativity. It’s a good time for businesses to get in the spirit, and also to stop and think—is anything spooky going on with your marketing?

Marketing horror stories take place year-round, in businesses big and small. From content that sucks the blood out of customer loyalty to zombies managing your digital marketing efforts, here are three nightmare marketing scenarios, and how to avoid them.

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October 19, 2017 at 10:00 AM

What's the Impact on Sales? 5 Marketing KPIs to Track

At it’s core, the point of your marketing is most likely to drive sales. Yes, achieving that fundamental goal involves setting other goals around reaching your audience, influencing their research decisions, changing their perceptions and so on. But in the end, your advertising should translate into sales in clear, measurable ways.

There are many metrics that can be tracked to determine the success of a particular tactic or channel to various degrees, but we’ve collected five marketing KPIs that can help reveal the impact your marketing has on sales and growth.

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October 17, 2017 at 9:00 AM

How to Plan Now for Better Marketing in 2018

We’re well into Fall, which means it’s time to start your 2018 marketing planning. This may seem early but the truth is, no strategy should be done on the fly or at the last minute.

For many businesses, the end of the year is predictably a busy period—with holidays and vacations, end-of-year bookkeeping, budgeting, and other responsibilities to manage. It’s all too easy to let your marketing plan get pushed to the side. But doing so is a mistake, since your plan should guide you into a strong start to the year—not another month of playing catch-up.

We’ve put together four important steps to start taking now to develop your 2018 marketing plan.

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October 12, 2017 at 11:00 AM

4 Ways Audience Insights Can Empower Auto Dealerships

Today’s automotive consumers can shop and compare options with a few taps on a screen. And since they’re spending more time researching online (specifically on their phones) than at the dealership, reaching them requires showing up in their searches, having brand awareness in your market, and standing out from a sea of competitors.

With the sheer amount of data at their fingertips, your marketing needs to be based on a clear understanding of your target audience. Today's post examines ways that you can use target audience insights to improve your automotive marketing.

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October 5, 2017 at 9:00 AM

Beyond Radio: What Makes Hubbard Chicago Different

Recently, we broke down five of the biggest reasons radio works for advertisers. Radio provides significant reach, an engaged audience, and proven ROI—however, achieving radio advertising success requires more than simply producing and placing a spot.

Oftentimes, what can make or break your radio advertising success is the partner you choose. As mission-driven, community-focused media professionals, our experience has shown us that there are certain traits that separate the true radio experts from the other guys.

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October 4, 2017 at 9:00 AM

Check These Stats Before Building Your 2018 Marketing Plan

No one likes to waste money. But many marketers do just that year after year. When you’re building an annual marketing plan and budget, there’s a lot to consider. Above all, it’s important to make thoughtful decisions based on hard data, so that you don’t end up wasting your advertising dollars on the wrong channels or tactics.

Heading into 2018, you might be tempted to stay the course you’ve created this year, or make changes based on what’s trending. Before you tack on new tactics or drop parts of your marketing mix because you think they’re not delivering, take a step back to examine where you’ve been, what’s happening in your industry, and where you want to go next year and beyond.

To help you do so, we’ve compiled some compelling stats focused around five key trends to consider.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and markters looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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