Consumer behavior is ever-changing. What’s working well today for marketers—in terms of reaching customers and prospects in meaningful ways to drive business objectives—may not work as well in the future, or in quite the same way.
It’s important to stay on top of the ROI you’re getting from all marketing activities to ensure you’re on track to meet your goals, today and in the future. Relying on assumptions about what’s working and what’s not can lead to inefficient use of resources, or an inaccurate assessment of a particular campaign or strategy. Measuring marketing ROI is not an exact science (every business is different, after all), but there are certain steps you should follow on a consistent basis.
It’s not necessary to follow these tips in any particular order. What’s important is to have a regular schedule for measuring these items to gain an understanding of where adjustments may need to be made—so that you stay on track and see a positive return on your marketing investment.Read More