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September 11, 2017 at 9:00 AM

3 Tips to Follow Now for Marketing ROI Down the Road

Consumer behavior is ever-changing. What’s working well today for marketers—in terms of reaching customers and prospects in meaningful ways to drive business objectives—may not work as well in the future, or in quite the same way.

It’s important to stay on top of the ROI you’re getting from all marketing activities to ensure you’re on track to meet your goals, today and in the future. Relying on assumptions about what’s working and what’s not can lead to inefficient use of resources, or an inaccurate assessment of a particular campaign or strategy. Measuring marketing ROI is not an exact science (every business is different, after all), but there are certain steps you should follow on a consistent basis.

It’s not necessary to follow these tips in any particular order. What’s important is to have a regular schedule for measuring these items to gain an understanding of where adjustments may need to be made—so that you stay on track and see a positive return on your marketing investment.

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September 5, 2017 at 9:30 AM

When Should You Be Planning Your 2018 Marketing?

At this point in the year, you’re likely fully immersed in your 2017 marketing program, analyzing what’s working, making adjustments for what’s not working, tracking progress toward your goals, and juggling resources to ensure all your bases are covered. But it’s coming time to add one more thing to the list of items you’re managing... your 2018 marketing plan.

Why should you be working on that now? Because January will be here before you know it, and building an annual marketing plan is not something you can effectively do in the first few days of the new year. Plus, you’ll save yourself time, stress, and money by building a strategic plan in advance and starting to make media decisions now versus later.

To help you out, we’ve put together seven steps you can start working on now to ensure you achieve marketing success in 2018.

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August 24, 2017 at 9:00 AM

Are You Tracking Your Marketing ROI?

Tracking marketing ROI can be challenging, but it’s a vital element of your company’s financial success. To understand what’s working in your marketing strategy—and what’s not—you need to start by setting goals and knowing what’s important to measure, then consistently track your progress toward meeting those goals.

In today’s post, we’ll take a look at the importance of tracking ROI and some best practices to follow.

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August 22, 2017 at 5:05 PM

Part II: Radio Drives Real Results for Chicago Advertisers (VIDEO)

Broadcasters in Chicago, including Hubbard Chicago, have come together to highlight some of the top businesses in Chicago and their stories of how they've used radio effectively. 

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August 17, 2017 at 9:00 AM

More Brands Should Use Video! (But Avoid these 5 Video Marketing Mistakes)

Since the advent of TV advertising, video has been a powerful marketing tool. This has accelerated in the digital age where consumers now carry video in the palm of their hand, and by 2021, video traffic is predicted to make up 82% of all consumer internet traffic.

There’s a significant opportunity for marketers and business owners to leverage video, and we don’t just mean traditional TV ads.

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August 11, 2017 at 9:00 AM

Tips for Radio Commercials: Write for the Senses

The best radio commercials are sticky. By sticky, we mean they not only stand out from other commercials but make a lasting impression and stick with the listener. How do you achieve memorable, “sticky” radio ads? By successfully appealing to the audience’s emotions and resonating with their experiences, interests, or values. On top of that, you only have sound to work with (and the audience can’t simply re-play the ad, either), so important information needs to be concise and clear.

Keep the following four tips in mind when crafting your radio commercial script to ensure you get a return on your investment and reach your marketing goals.

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August 7, 2017 at 9:00 AM

5 Marketing Mistakes That are Hurting Your Bottom Line

When you’re looking for a way to get better results from your marketing strategy, a good place to start is by analyzing what you’re already doing. Before you start adding new channels or modifying your creative, first understand what’s working, what’s not, and why the changes you’re headed towards are the way to go. And while you’re doing that, keep an eye out for these five marketing mistakes.

Are any of these common mistakes standing in the way of your marketing success?

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August 2, 2017 at 9:00 AM

Top 7 Marketing Tips for Planning Successful In-Store Events

In-store events can be a fun and exciting way to support your retail marketing efforts. Leveraging this kind of event can draw new customers to your store while strengthening relationships you already have with current customers, even improving loyalty. A bright and memorable store experience can lead to more brand awareness, lift brand perception, and improve sales in both the short and long term. However, the key to event marketing is strategic deployment. Developing a plan is the first step.

Today’s post includes seven tips to help ensure you approach event planning with the right frame of mind.

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August 1, 2017 at 9:00 AM

Radio Drives Real Results for Chicago Advertisers (VIDEO)

Radio is an undeniably powerful medium for advertisers, reaching 93% of Americans at home, at work, in their cars when they’re driving to stores and restaurants—everywhere. Broadcasters in Chicago, including Hubbard Chicago, came together earlier this month to make that loud and clear.

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July 25, 2017 at 9:00 AM

10 Tips Small Business Owners Should Know Before Responding to Negative Online Reviews

Today’s consumers are more connected than ever, and if there was a digital equivalent of a megaphone for word-of-mouth, it would be online review forums. Customers are going to leave reviews whether you ask them to or not, perhaps on your own website or more likely on social review sites like Yelp.

Unfortunately, negative reviews are common if not inevitable, depending on your industry. After all, no matter how solid your business model, high-quality your products, or exceptional your customer service experience, you can’t always please everyone.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and markters looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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