Have you ever seen a television commercial that you found really entertaining, but when you told someone about it later you couldn’t remember what brand or product the ad was promoting?
Developing a clever marketing campaign with an original message, eye-catching imagery, and perhaps a healthy dose of humor is partly what advertising creative is all about. But not at the cost of delivering a clear, strategic message. Don’t lose sight of your goals for the sake of creativity, because in the end, the purpose of your marketing creative is for it to resonate with your target audience, and motivate them to take some kind of action or think differently.
In this post, we offer five tips to help ensure that your advertising campaign is more than just creative, but creative and effective.Read More