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November 13, 2017 at 12:00 PM

Winter Marketing Tips to Prep Your Home Improvement Business for a Busy 2018

Holidays and colder months can mean some downtime for contractors and owners of home improvement businesses. But it’s the perfect time to work on your marketing plans to ensure that you’re busy throughout 2018.

It’s always a best practice to keep your Chicago home improvement marketing going year-round, but here are a few ideas specifically designed to help you with your 2018 marketing plan. By studying and putting them into practice now during the cold season, you’ll keep projects coming in and set your business up for success—each and every season to come.

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August 4, 2017 at 9:00 AM

Grow Your HVAC Business Year Round with These 7 Marketing Tips

As an HVAC business, you know that there are a variety of tactics you can use to effectively market your brand. Vehicle wrapping is common, and many companies come up with a catchy slogan or even a clever jingle about the comfort they can bring to their customers’ homes.

In today’s marketing environment, incorporating a digital marketing strategy, and pairing that with a reach and frequency powerhouse like radio, is a surefire way to ensure a steady flow of leads, as well as new and repeat customers. Here are some marketing tips to help grow your HVAC business year round.

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July 31, 2017 at 9:00 AM

5 Facts to Know for Your Chicago Home Improvement Business Marketing

Fueled by an improving economy and growth in both jobs and wages, the home improvement industry is seeing an increase in demand and sales, and the outlook for home improvement growth is holding steady and even showing signs of improving.

If you’re in the home improvement industry, understanding the nature of the ever-changing Chicago market needs to be a significant component of your marketing strategy as you allocate resources and craft your message. To help with that, we’ve put together some important Chicago stats to help you make decisions about your target audience and how to best reach them.

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