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July 12, 2017 at 11:57 AM

Why Personalization is Not Just a Buzzword

Personalization is much more than a marketing term to toss around. It’s about meeting the expectations of your customer and providing a more enjoyable experience. Indeed, consumers are demanding more personalized brand interactions. It’s common for consumers to be more likely to buy from a company that knows them by name or makes recommendations based on their past purchases or behaviors. They expect content and interactions to be relevant, interesting, and valuable.

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