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September 19, 2017 at 9:00 AM

10 Digital Marketing Don'ts

If you’re not getting the results you want or expect from your digital marketing, it’s time to get down to the root of the problem and figure out what’s working, what needs to change, and why.

We’ve talked about marketing mistakes previously on our blog. Now we’re honing in specifically on digital, sharing some common digital marketing don’ts to watch out for.

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August 15, 2017 at 9:00 AM

How to Grow Your Retail Store Foot Traffic with Digital Marketing

For retail businesses—places that rely on customers coming in the door—a great storefront is no longer enough to stay ahead of the competition and grow sales. If you’re not leveraging the potential of SEO, organic and paid search, display advertising, and other digital marketing initiatives, you’re limiting your results.

In this post, we’ll focus on four digital marketing must-haves to increase foot traffic at your retail store.

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July 12, 2017 at 11:57 AM

Why Personalization is Not Just a Buzzword

Personalization is much more than a marketing term to toss around. It’s about meeting the expectations of your customer and providing a more enjoyable experience. Indeed, consumers are demanding more personalized brand interactions. It’s common for consumers to be more likely to buy from a company that knows them by name or makes recommendations based on their past purchases or behaviors. They expect content and interactions to be relevant, interesting, and valuable.

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June 30, 2017 at 8:00 AM

3 Ways to Grow Your Online Presence with Radio Advertising

Most of us can’t argue the importance of having an integrated marketing strategy that reaches across different devices and platforms. Cross-channel marketing is critical to almost every type of business in today’s world. Like many other marketers, driving traffic and leads through your website might be one of your primary goals, and this article will address how radio advertising can be effectively put to use to do that (and more).

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June 21, 2017 at 8:02 AM

3 Things Clickable Display Ads Have in Common

For companies seeking to build brand recognition, display ads offer an affordable way to reach your target audience. In 2016, companies spent an estimated $3 billion more on display ads than on search ads, according to a study by PowerTraffick. And another study by eMarketer suggests banner ad spend is expected to reach $37 billion in 2017. Adweek recently reported over 634 billion impressions for display ads for January 2017 alone. These are some pretty big numbers that we can’t ignore.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and markters looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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