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November 17, 2017 at 9:15 AM

Click Fraud is Real (and Here’s What You Can Do About it)

Like most types of fraud, click fraud is both insidious and easily missed. Unfortunately, its growing prevalence means that marketers and business owners alike probably cannot afford to ignore or underestimate it.

In today’s post, we’ll help you understand what click fraud is as well as how to avoid it with your digital campaigns.

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November 15, 2017 at 9:00 AM

Top 10 Marketing and Advertising Terms for 2018

As a business owner or marketer, you probably have a good handle on the language of marketing. But maybe you’re not fluent in digital advertising jargon or radio speak, or you’ve run into the occasional acronym that requires a Google search. We’ve all been there, especially as new digital platforms are taking off or search engines change the rules.

That’s why we’ve listed ten marketing and advertising terms below, to help ensure you’re on top of relevant trends and checking the right boxes into next year with your campaigns.

And if you want to dig even deeper, we cover more marketing, radio, and digital advertising definitions in our ebook, The Ultimate Guide to Marketing & Advertising Terms.

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November 3, 2017 at 9:00 AM

How Digital Marketing Can Drive Retail Marketing ROI

You may know that integrating your marketing message across multiple channels helps to amplify your results and success. But if you haven’t done a full dive into an omnichannel approach yet—integrating your digital marketing with radio advertising, social media, and other marketing efforts for a seamless brand experience—it’s time to consider taking the plunge.

According to a Forbes Insights’ report, “A Split Screen: Online Information and a Human Touch,” almost half of retailers report that customers research big-purchase items online, and then visit the store to buy. In other words, customers are looking for an omnichannel experience—and not all retailers are providing one.

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October 31, 2017 at 9:00 AM

3 Frightening Marketing Horror Stories (and How to Avoid Them)

Halloween is a fun time of the year filled with costumes, candy, and creativity. It’s a good time for businesses to get in the spirit, and also to stop and think—is anything spooky going on with your marketing?

Marketing horror stories take place year-round, in businesses big and small. From content that sucks the blood out of customer loyalty to zombies managing your digital marketing efforts, here are three nightmare marketing scenarios, and how to avoid them.

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September 19, 2017 at 9:00 AM

10 Digital Marketing Don'ts

If you’re not getting the results you want or expect from your digital marketing, it’s time to get down to the root of the problem and figure out what’s working, what needs to change, and why.

We’ve talked about marketing mistakes previously on our blog. Now we’re honing in specifically on digital, sharing some common digital marketing don’ts to watch out for.

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August 15, 2017 at 9:00 AM

How to Grow Your Retail Store Foot Traffic with Digital Marketing

For retail businesses—places that rely on customers coming in the door—a great storefront is no longer enough to stay ahead of the competition and grow sales. If you’re not leveraging the potential of SEO, organic and paid search, display advertising, and other digital marketing initiatives, you’re limiting your results.

In this post, we’ll focus on four digital marketing must-haves to increase foot traffic at your retail store.

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July 12, 2017 at 11:57 AM

Why Personalization is Not Just a Buzzword

Personalization is much more than a marketing term to toss around. It’s about meeting the expectations of your customer and providing a more enjoyable experience. Indeed, consumers are demanding more personalized brand interactions. It’s common for consumers to be more likely to buy from a company that knows them by name or makes recommendations based on their past purchases or behaviors. They expect content and interactions to be relevant, interesting, and valuable.

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June 30, 2017 at 8:00 AM

3 Ways to Grow Your Online Presence with Radio Advertising

Most of us can’t argue the importance of having an integrated marketing strategy that reaches across different devices and platforms. Cross-channel marketing is critical to almost every type of business in today’s world. Like many other marketers, driving traffic and leads through your website might be one of your primary goals, and this article will address how radio advertising can be effectively put to use to do that (and more).

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June 21, 2017 at 8:02 AM

3 Things Clickable Display Ads Have in Common

For companies seeking to build brand recognition, display ads offer an affordable way to reach your target audience. In 2016, companies spent an estimated $3 billion more on display ads than on search ads, according to a study by PowerTraffick. And another study by eMarketer suggests banner ad spend is expected to reach $37 billion in 2017. Adweek recently reported over 634 billion impressions for display ads for January 2017 alone. These are some pretty big numbers that we can’t ignore.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and markters looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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