2017 has given Chicago marketers and business owners alike plenty to be thankful for. With new tools and solutions designed to meet shifting consumer preferences and trends, marketing can now be more personal and more convenient than ever before—meaning it can be even more effective. In today’s post, we’ve collected five of the best reasons to give thanks this season.Read More
Oftentimes, what can make or break your radio advertising success is the partner you choose.
At Hubbard Chicago, our mission is to help Chicago business owners and marketers find the right solutions that help them improve their results and grow their business. Our experience has shown us that there are certain traits that separate the true radio experts from the other guys.
Check out our quick video to see what makes up what we like to call, "The Hubbard Difference."Read More
The new year is right around the corner. And that means Chicago business owners and marketers are in annual planning mode, or will be soon! If radio is not already part of your 2018 marketing budget, it should be.
We’ve shared why radio works for small businesses—in today’s post, we explore why right now is a great time to add radio to your annual marketing plan.Read More
Earlier today, Chicago radio stations came together again to use the success of advertisers to promote the power of radio.
At 4:29pm, more than 40 stations simultaneously aired a 60-second interview with Bob Rohrman, President and COO of Bob Rohrman Auto Group, discussing how radio works for his business.Read More
Radio is considered by some to be the original social medium. By its very nature, radio is more social than TV, print, or streaming music services. Why? Because of on-air radio personalities—and the influence and trust they build with their listeners.
Radio hosts make connections and establish relationships with their audience—oftentimes in a one-on-one listening environment. Loyal listeners come to think of their favorite radio personalities as friends and trusted sources. In this post, we’ll discuss three reasons on-air personalities can have a positive impact on your marketing.Read More
Has this ever happened to you? You’ve found the perfect radio station, crafted your creative strategy, produced your radio commercials, agreed on a schedule, and paid for your ad time. Then your ad gets bumped because another advertiser wanted that time slot and was willing to pay more for it.
Not only is this bad for your marketing plan, but it could be a red flag about the radio partner you’re using.Read More
Recently, we broke down five of the biggest reasons radio works for advertisers. Radio provides significant reach, an engaged audience, and proven ROI—however, achieving radio advertising success requires more than simply producing and placing a spot.
Oftentimes, what can make or break your radio advertising success is the partner you choose. As mission-driven, community-focused media professionals, our experience has shown us that there are certain traits that separate the true radio experts from the other guys.Read More
If there’s one entertainment medium that goes hand-in-hand with cars, it’s the radio. Radio spans generations, and through the evolution of digital technology, radio still persists as a powerful advertising tool. For automotive companies, radio advertising just makes sense.
In addition to providing pervasive reach, radio can add a significant boost to your digital marketing, if integrated correctly. Working with your media partner to develop a marketing plan that includes radio and digital can be impactful in terms of your brand recognition, website traffic, and sales and service revenue.
In today’s post, we’ll share three reasons to integrate your automotive radio and digital marketing, with tips along the way.Read More
When you’re developing a radio advertising plan, there are a lot of moving parts. Some of the most important decisions involve choosing the right radio station, planning the right schedule and frequency to reach your audience, and knowing what’s working and what’s not, so you can make adjustments and improve your radio campaign results.
At Hubbard Chicago, we know radio. For today’s post, we’re sharing insights and perspectives from our creative department on the essential elements to building a successful radio advertising campaign.Read More
Broadcasters in Chicago, including Hubbard Chicago, have come together to highlight some of the top businesses in Chicago and their stories of how they've used radio effectively.Read More