September 11, 2017 at 9:00 AM

3 Tips to Follow Now for Marketing ROI Down the Road

Consumer behavior is ever-changing. What’s working well today for marketers—in terms of reaching customers and prospects in meaningful ways to drive business objectives—may not work as well in the future, or in quite the same way.

It’s important to stay on top of the ROI you’re getting from all marketing activities to ensure you’re on track to meet your goals, today and in the future. Relying on assumptions about what’s working and what’s not can lead to inefficient use of resources, or an inaccurate assessment of a particular campaign or strategy. Measuring marketing ROI is not an exact science (every business is different, after all), but there are certain steps you should follow on a consistent basis.

It’s not necessary to follow these tips in any particular order. What’s important is to have a regular schedule for measuring these items to gain an understanding of where adjustments may need to be made—so that you stay on track and see a positive return on your marketing investment.

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September 7, 2017 at 9:00 AM

Don’t Let Your Marketing Creative Run Away With Your ROI

Have you ever seen a television commercial that you found really entertaining, but when you told someone about it later you couldn’t remember what brand or product the ad was promoting?

Developing a clever marketing campaign with an original message, eye-catching imagery, and perhaps a healthy dose of humor is partly what advertising creative is all about. But not at the cost of delivering a clear, strategic message. Don’t lose sight of your goals for the sake of creativity, because in the end, the purpose of your marketing creative is for it to resonate with your target audience, and motivate them to take some kind of action or think differently.

In this post, we offer five tips to help ensure that your advertising campaign is more than just creative, but creative and effective.

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September 5, 2017 at 9:30 AM

When Should You Be Planning Your 2018 Marketing?

At this point in the year, you’re likely fully immersed in your 2017 marketing program, analyzing what’s working, making adjustments for what’s not working, tracking progress toward your goals, and juggling resources to ensure all your bases are covered. But it’s coming time to add one more thing to the list of items you’re managing... your 2018 marketing plan.

Why should you be working on that now? Because January will be here before you know it, and building an annual marketing plan is not something you can effectively do in the first few days of the new year. Plus, you’ll save yourself time, stress, and money by building a strategic plan in advance and starting to make media decisions now versus later.

To help you out, we’ve put together seven steps you can start working on now to ensure you achieve marketing success in 2018.

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August 24, 2017 at 9:00 AM

Are You Tracking Your Marketing ROI?

Tracking marketing ROI can be challenging, but it’s a vital element of your company’s financial success. To understand what’s working in your marketing strategy—and what’s not—you need to start by setting goals and knowing what’s important to measure, then consistently track your progress toward meeting those goals.

In today’s post, we’ll take a look at the importance of tracking ROI and some best practices to follow.

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August 7, 2017 at 9:00 AM

5 Marketing Mistakes That are Hurting Your Bottom Line

When you’re looking for a way to get better results from your marketing strategy, a good place to start is by analyzing what you’re already doing. Before you start adding new channels or modifying your creative, first understand what’s working, what’s not, and why the changes you’re headed towards are the way to go. And while you’re doing that, keep an eye out for these five marketing mistakes.

Are any of these common mistakes standing in the way of your marketing success?

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July 7, 2017 at 9:00 AM

The Do's and Don'ts of Customer Service for Marketing ROI

Marketing can take your business only so far. The customer experience is an extension of your brand, and a fundamental element of customer experience is the customer service experience. Expectations for customer service are higher than ever, and it can make or break your marketing ROI. Consider these sobering statistics published by MarTech on the effects of poor customer service:

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June 29, 2017 at 8:00 AM

How to Calculate Lead Value (and Build a Better Marketing Budget)

An important goal in most marketing is to generate leads of some kind. Depending on your business, your industry, and your product, leads could look different. A “lead” could be defined as someone who fills out a form on your website, someone that walks into a store during your semi-annual sale, or someone that shops on your website. In these cases the role of marketing is to generate the leads, and the role of the business is to convert those leads into customers.

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Welcome to our marketing blog, your go-to resource for Chicago business owners and markters looking to stay up to date on consumer trends, marketing best practices, advertising tips, and more! 

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