Broadcasters in Chicago, including Hubbard Chicago, have come together to highlight some of the top businesses in Chicago and their stories of how they've used radio effectively.Read More
In a December 2016 press release, Capital One published a small business study tracking indicators of growth for 2017. Only 56% of small business owners reported that they have a company website. That means that nearly half of small businesses are missing out on a significant tool for generating leads and growing sales.
In fact, market research firm Clutch noted in a recent article that many customers rely solely on web research to help them find a business, adding that a company’s website “can be one of the most reliable lead-generators available.”Read More
Since the advent of TV advertising, video has been a powerful marketing tool. This has accelerated in the digital age where consumers now carry video in the palm of their hand, and by 2021, video traffic is predicted to make up 82% of all consumer internet traffic.
There’s a significant opportunity for marketers and business owners to leverage video, and we don’t just mean traditional TV ads.Read More
For retail businesses—places that rely on customers coming in the door—a great storefront is no longer enough to stay ahead of the competition and grow sales. If you’re not leveraging the potential of SEO, organic and paid search, display advertising, and other digital marketing initiatives, you’re limiting your results.
In this post, we’ll focus on four digital marketing must-haves to increase foot traffic at your retail store.Read More
The best radio commercials are sticky. By sticky, we mean they not only stand out from other commercials but make a lasting impression and stick with the listener. How do you achieve memorable, “sticky” radio ads? By successfully appealing to the audience’s emotions and resonating with their experiences, interests, or values. On top of that, you only have sound to work with (and the audience can’t simply re-play the ad, either), so important information needs to be concise and clear.
Keep the following four tips in mind when crafting your radio commercial script to ensure you get a return on your investment and reach your marketing goals.Read More
If you’re a small business owner, it’s safe to assume that you’ve read or heard about SEO. It’s a term that’s difficult to avoid in the world of digital marketing. But what exactly is SEO?
Briefly, SEO stands for search engine optimization, and SEO efforts are all about boosting organic traffic to your website, or visitors coming from a search engine like Google or Bing. Where your website ranks in organic search results is vital for getting your business noticed.Read More
When you’re looking for a way to get better results from your marketing strategy, a good place to start is by analyzing what you’re already doing. Before you start adding new channels or modifying your creative, first understand what’s working, what’s not, and why the changes you’re headed towards are the way to go. And while you’re doing that, keep an eye out for these five marketing mistakes.
Are any of these common mistakes standing in the way of your marketing success?Read More
As an HVAC business, you know that there are a variety of tactics you can use to effectively market your brand. Vehicle wrapping is common, and many companies come up with a catchy slogan or even a clever jingle about the comfort they can bring to their customers’ homes.
In today’s marketing environment, incorporating a digital marketing strategy, and pairing that with a reach and frequency powerhouse like radio, is a surefire way to ensure a steady flow of leads, as well as new and repeat customers. Here are some marketing tips to help grow your HVAC business year round.Read More
Most small business owners understand the importance of social media marketing for building brand awareness and engaging with customers. What you may not know is how important it is to make your social media strategy an integrated part of your overall marketing strategy, with goals that are measurable and achievable and a commitment to consistency.
In this post, we’ve put together a social media marketing checklist to help guide small business owners in developing a social media management plan. Follow the steps to get started or, if you’re already set up on social media, keep them in mind as you revisit and refine your plan.Read More
In-store events can be a fun and exciting way to support your retail marketing efforts. Leveraging this kind of event can draw new customers to your store while strengthening relationships you already have with current customers, even improving loyalty. A bright and memorable store experience can lead to more brand awareness, lift brand perception, and improve sales in both the short and long term. However, the key to event marketing is strategic deployment. Developing a plan is the first step.
Today’s post includes seven tips to help ensure you approach event planning with the right frame of mind.Read More